Lauren Reid
Edwinstowe,Nottinghamshire
Summary
Dynamic and results-driven Chief Marketing Officer with over 10 years of experience leading marketing operations and strategy execution. A key player in the transformation of Lumishore, a once-small marine LED lighting company, into an industry leader recently acquired by Garmin. Proven track record of driving brand growth, market expansion, and revenue generation through strategic, data-driven campaigns that elevate brand equity and customer engagement.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
Work history
Chief Marketing Officer
Lumishore - A Garmin Brand
09.2018 - 11.2024
- Appointed to modernise Lumishore's global marketing strategy, reposition the brand, and drive accelerated growth - key factors in Lumishore’s acquisition by Garmin
- Spearheaded a comprehensive, multi-channel marketing approach that transformed Lumishore into a leading industry player
- Developed and executed data-driven, multi-channel marketing strategies across B2B and B2C markets, increasing brand visibility, market share, and international reach
- Represented Lumishore at high-profile industry events, managing booths and displays to boost brand authority and engage key stakeholders
- Oversaw creation of impactful promotional content, website assets, and advertisements, optimizing resource allocation in collaboration with the CEO
- Conducted in-depth research on industry trends, customer demographics, and competitor landscape to inform agile and effective marketing strategies
- Directed a cross-functional team and external partners (agencies, SEO firms) to deliver high-impact marketing projects within budget, enhancing ROI
- Tracked and analysed the effectiveness of all campaigns, using data-driven insights to refine strategies and maximize performance
Marketing Manager
Duresta – Luxury Furniture Manufacturer
02.2017 - 09.2018
- Built a dedicated marketing function to drive Duresta’s brand growth in the luxury market
- Developed and executed multi-channel strategies to enhance brand visibility, customer engagement, and digital presence
- Led social media, website, and SEO initiatives, boosting digital engagement
- Managed the annual marketing budget, saving £90,000 through contract negotiations; improved direct mail response by 14%
- Represented the brand to key partners (Harrods, John Lewis, ABC NY) and ensured consistent POS material quality
Marketing Manager
Graypaul Ferrari and Maserati
11.2014 - 09.2017
- Delivered high-standard brand messaging for Ferrari and Maserati, meeting manufacturer and client expectations. Successfully managed annual marketing plans with £200,000 budget
- Executed multi-channel campaigns and CRM-driven email initiatives, expanding customer base by 6%
- Built affiliate relationships, increasing customer response by 40% through an aftersales feedback program
- Enhanced online visibility via website content management and SEO strategy
- Managed PR agency partnerships for targeted campaigns and high-profile product launches
- Developed a strong social media presence and ensured cohesive print and digital strategies aligned with business goals
Shopper Brand Marketing Implant
Procter and Gamble – Golley Retail
12.2013 - 11.2014
- Supported senior management in leading multi-brand events and new product launches across major retailers
- Managed daily project activities, including briefs, production schedules, and digital/print content
- Led in-store and POS marketing campaigns, supporting packaging design and ensuring brand alignment
- Conducted competitor analysis and proposed research to enhance shopper engagement
- Tracked event performance and provided insights for Account Managers on investment strategy
- Managed media plans and negotiated packages, maximizing ROI
- Built strong relationships with key marketing contacts and delivered weekly case study debriefs for internal insights
Event Marketing Specialist
Thomson Reuters
06.2011 - 07.2012
- Managed the planning and execution of 70+ events, including product launches, trade shows, and conferences, gaining hands-on experience in international business practices
- Led a $150,000 awards ceremony project in Paris independently
- Supported Global Event Marketing with agency briefs, calendar management, site visits, and supplier coordination
- Organized global events in Dubai, France, the U.S., and South Africa, managing budgets up to £200,000
- Oversaw CRM database, direct mail campaigns, and weekly internal newsletters
- Collaborated with Marketing to produce materials and negotiated supplier contracts for efficiency
Education
Three A Levels - Sports Science, Business, English
All Saints RC School
06.2007 - 09.2009
Marketing and Events Management -
Manchester Metropolitan University
09.2009 - 06.2013
Skills
- Strategic marketing
- Brand management
- Digital marketing
- Budget management
- Stakeholder engagement
- Market analysis
- Press release writing
- Adobe Creative Suite proficiency
- Event management
Timeline
Chief Marketing Officer
Lumishore - A Garmin Brand
09.2018 - 11.2024
Marketing Manager
Duresta – Luxury Furniture Manufacturer
02.2017 - 09.2018
Marketing Manager
Graypaul Ferrari and Maserati
11.2014 - 09.2017
Shopper Brand Marketing Implant
Procter and Gamble – Golley Retail
12.2013 - 11.2014
Event Marketing Specialist
Thomson Reuters
06.2011 - 07.2012
Marketing and Events Management -
Manchester Metropolitan University
09.2009 - 06.2013
Three A Levels - Sports Science, Business, English
All Saints RC School
06.2007 - 09.2009
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