Lauren Lytle
Austin,TX
Summary
Executive ticketing professional with well over a decade of experience in event operations, technical product management, organizational development and team building within diverse industries. Highly adept in planning, coordinating and executing successful ticketing management strategies. Track record of improving operational best practices and efficiencies, while fostering a supportive and growth oriented environment for staff. Strong collaborator with senior stakeholders, effectively prioritizing activities, and achieving defined objectives through teamwork, support and critical thinking.
Overview
10
10
years of professional experience
Work History
Director of Ticketing & Platform
Live Nation - Vibee
Los Angeles, California
02.2023 - Current
- Department head responsible for all ticketing strategy on a proprietary platform, including launching the first ever VIP and travel program for Sphere Las Vegas.
- Key stakeholder in experiential activations for Sphere residencies, including U2, Dead & Company, Eagles and more.
- Marketing liaison to develop and implement strategies to build Vibee brand and drive event sales.
- Working directly with top industry executives to ideate and fulfill complex package offerings for high profile guests.
- Primary client on the Vibee platform, informing and shaping the processes of all other departments.
- Crafting and instituting new departmental standards and procedures in an emerging business.
Director of Ticketing
Live Nation - Netflix Is A Joke: The Festival
Beverly Hills, California
10.2021 - 06.2022
- Oversaw all ticketing operations for Netflix Is A Joke: The Festival, comprised of 296 live shows over 12 days, in 37 venues, across 9 different ticketing systems.
- Executive level liaison with all departments at Netflix and Live Nation - booking, marketing, production, content, tapings, etc - to maintain consistency and a high level of service at all venues.
- Provided key metrics and ticketing analysis for all departments, while driving strategy on a first year festival.
- Supervised and developed high-achieving staff, providing orientation, training, support and direction.
Head of Technical Operations
Event Genius
Leeds, West Yorkshire
02.2018 - 09.2020
- Oversaw logistical advancement, onsite management, and cashless/access control equipment deployment for 60+ events in the UK and abroad.
- Recruited, hired, managed and trained team of Operational staff on best practices and client services through a personalised mentor approach.
- Led development strategy of RFID access control and ticketing system integration.
- Formalised procedures and departmental policies for a new company division.
- Primary liaison with product development to launch various applications, successfully reaching onsite operational objectives.
- Completed department and event-level budgets and P&Ls.
- Participated in executive level investment meetings and product demonstrations.
- Managed technical assets for all onsite deployments.
- Built resource pool of casual staff across the UK and abroad to execute events.
- Planned travel, lodging, scheduling and equipment transfers for all staff, permanent or casual.
Senior Client Operations Manager
Front Gate Tickets
Austin, Texas
06.2015 - 10.2017
- Senior member of Client Operations team, managing all ticketing/access control needs for 50+ clients during tenure.
- Spearheaded and executed Front Gate's strategic move into Canada to take over Ticketmaster and Live Nation properties.
- Trained and supervised onboarding of new clients for both new and seasoned Client Operations Managers.
- Worked directly with Field Operations, Customer Service, and Fulfillment to coordinate and execute festival deployments, both during pre-production and onsite.
- Advised on core product developments to improve festival operations.
- Acted as a liaison to Business Development and advised on RFP responses.
Director of International Operations
Front Gate Tickets
Austin, Texas
07.2016 - 02.2017
- Established business needs and oversaw the expansion of Front Gate operations into the United Kingdom and Australia.
- Provided training and support to stakeholders in international partner offices.
- Advised on equipment needs to facilitate overseas operations.
- Presented Front Gate's front-end and RFID technology at Ticketmaster's International Client Summit in London, England.
Education
Bachelor of Science - Youth and Community Studies
University of Texas
Austin05.2010
Skills
- Executive level leadership
- Client services
- Event operations
- RFID deployments
- Team recruitment & mentorship
- Project management
- Budget management
- Customer service expert
- Technical product management
- Analytical and critical thinker
- Strong written & verbal communication
- Skilled multi-tasker
- Multi-site operations
- Technical troubleshooting
Clients
MSG Sphere . Netflix Is A Joke: The Festival . Lost & Found Malta . British Summer Time Festival Hyde Park . Made in Leeds Festival . Afro Nation . BPM Portugal . X Games Los Angeles . Ad Diriyah Season Saudi Arabia . EDC Las Vegas . Outside Lands . Coachella Music and Arts Festival . Bonnaroo Music + Arts Festival . Stagecoach Music Festival . Telluride Blues & Brews Festival .
Timeline
Director of Ticketing & Platform
Live Nation - Vibee
02.2023 - Current
Director of Ticketing
Live Nation - Netflix Is A Joke: The Festival
10.2021 - 06.2022
Head of Technical Operations
Event Genius
02.2018 - 09.2020
Director of International Operations
Front Gate Tickets
07.2016 - 02.2017
Senior Client Operations Manager
Front Gate Tickets
06.2015 - 10.2017
Bachelor of Science - Youth and Community Studies
University of Texas
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