Lauren Knights
Winsford,Cheshire
Summary
Sharp individual with 5 years of Digital Marketing experience. Demonstrated history of meeting company goals and promoting best practices. Driven to deliver high-quality and consistent results. Successful at managing multiple priorities with a positive attitude and willing to take on greater responsibilities to meet team goals. Thrives under pressure and adapts to challenges with ingenuity and resilience. Looking for a challenging new role that combines interpersonal skills, collaboration and problem-solving.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work history
Digital Marketing Executive
Robert Walters
Manchester
07.2023 - Current
- Spearheaded website brand refresh alongside my line manager.
- Involved with brand unification.
- Running monthly L&D calls for Local Marketing teams.
- Involved with quarterly workshops to discuss digital marketing strategies, offering insights and proposing changes.
- Collaboration with SEO manager to keep websites optimised with regular updates and keyword implementation.
- Produced project deliverables in line with SLAs, budget constraints and strict timelines.
- Conducted half yearly competitor analysis.
- Implemented A/B testing on landing pages and components to make good decisions.
- Generated content for paid ads.
- Improved website usability through rigorous UX testing and modifications from our Development and Design team.
- Ensured consistent branding across all of our websites.
Digital Marketing Assistant
Robert Walters
Manchester
09.2021 - 07.2023
- Facilitated effective communication between design, development and local marketing teams.
- Regularly updated content for all websites to enhance online presence.
- Contributed to team meetings, offering insightful suggestions for campaign improvements.
- Collaborated with broader marketing team on integrated campaigns, ensured brand consistency across channels.
- Managed multiple projects simultaneously to meet tight deadlines whilst maintaining high-quality standards.
Digital Marketing Apprentice
Whitehouse Event Crockery
Manchester
08.2020 - 09.2021
- Maintained consistent communication with clients via various digital channels.
- Improved online presence by creating engaging content for social media platforms.
- Designed visually appealing graphics, boosting website traffic.
- Proactively addressed client queries, enhancing customer satisfaction.
- Created compelling blog posts, attracting new site visitors.
- Reviewed KPIs on social media campaigns.
Education
NVQ Level 3 - Digital Marketing
Apprentify
Manchester 08.2020 - 10.2021
Bachelor of Arts - English
Nottingham Trent University
Nottingham 09.2015 - 07.2018
A-Levels - English Literature, Business & Economics, Sociology and General Studies
Farlingaye High School
Woodbridge 09.2013 - 06.2015
GCSEs - 9 GCSEs including English, Maths & Science
Farlingaye High School
Woodbridge 09.2011 - 06.2013
Skills
- Problem solving
- Project execution
- Google Analytics
- Stakeholder management
- CMS management
- Adaptability
- HTML and CSS basic understanding
Affiliations
- Reformer Pilates
- Reading
Certification
Code First Girls: Introduction to JavaScript
References
References available upon request.
Timeline
Digital Marketing Executive
Robert Walters
07.2023 - Current
Digital Marketing Assistant
Robert Walters
09.2021 - 07.2023
Digital Marketing Apprentice
Whitehouse Event Crockery
08.2020 - 09.2021
NVQ Level 3 - Digital Marketing
Apprentify
08.2020 - 10.2021
Bachelor of Arts - English
Nottingham Trent University
09.2015 - 07.2018
A-Levels - English Literature, Business & Economics, Sociology and General Studies
Farlingaye High School
09.2013 - 06.2015
GCSEs - 9 GCSEs including English, Maths & Science
Farlingaye High School
09.2011 - 06.2013
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