LAUREN HEALY
London,United Kingdom
Summary
Digital PR and communications professional with over six years' experience working across integrated campaigns for finance, banking, property, retail, fashion, consumer and lifestyle brands, and more.
Skilled in media relations, stakeholder communications, campaign analysis and developing a range of stories, from data-led campaigns and creative features to fast-paced reactive opportunities that drive brand visibility and client growth.
Experienced in managing client relationships, collaborating across PR, SEO and content teams, and delivering multichannel communications activity within fast-paced agency environments.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
Work history
Digital PR Manager
Mindshare
London
2024.06 - Current
- Managing DPR campaigns across finance, travel, retail and lifestyle clients, overseeing activity from ideation and data analysis through to outreach and reporting.
- Leading client relationships through regular strategy calls, performance updates and proactive campaign recommendations.
- Line managing two junior team members, overseeing workload management, development and day-to-day mentoring.
- Conducting backlink, competitor and campaign performance analysis to identify opportunities to improve coverage, SEO performance and organic visibility.
- Analysing emerging AI search trends, including LLM visibility and citation opportunities across generative search platforms.
- Developing data-led campaign concepts through consumer research, trend analysis and reactive opportunities to secure high-authority coverage.
- Collaborating with SEO, content and wider teams to align DPR activity with broader organic growth objectives.
- Supporting account growth through scoping new projects, developing recommendations and identifying opportunities to expand client activity.
Senior Digital PR Executive
MediaVision
London
2021.01 - 2024.05
- Promoted to Senior Digital PR Executive in September 2022 following strong performance and increased responsibility.
- Managing DPR campaigns across a range of clients, securing high-quality links and coverage through content-led, data-driven and reactive campaigns.
- Developing outreach strategies, press materials and media lists to support campaign launches.
- Collaborating with SEO and content teams to align PR activity with wider organic growth goals.
- Supporting client communications, new business pitches and junior team members.
Junior PR Account Executive
ImageBox
Kingston
2019.08 - 2020.09
- Working on a variety of consumer accounts, the ultimate goal was to gain as much coverage as possible for these clients through social media, bloggers or the press.
- My role involved: creating pitches & press releases, email campaigns, sell -ins', reports, social media management and creating strong relationships with journalists, publications and clients.
PR/Marketing/Social Media Assistant
Slapp London
London
2018.08 - 2018.10
- Fashion & Beauty internship involving; photography, social media management/creation, blogging and digital marketing
- I was in charge of creating and distributing relevant content to go across a variety of social media platforms in order to gain as much traffic as possible.
Education
Bachelor of Arts - Media Communications
University of the Arts London (LCC)
London 2015.09 - 2018.09
A-Levels -
Hinchely Wood Sixth Form
Skills
- Client Management
- Media & Press Relations
- Presenting
- Teamwork
- Canva
- Ahrefs
- BuzzSumo
- Strong Writing Skills
- Communication
- Press Release Writing
- Microsoft Office
- Social Media Ideation
- Pitching
- Google Analytics & Google Trends
- Campaign Analysis
- Stakeholder Communications
- SEO Collaboration
- Reactive PR
- Data-Led Campaigns
- Backlink Analysis
- LLM & AI Search Analysis
Accomplishments
- Secured over 500 links and pieces of coverage through creative, data-led and reactive digital PR campaigns across finance, travel, retail, property and consumer brands.
- Supported integrated cross-channel campaigns, including an Addison Lee campaign that generated over 100 pieces of coverage.
- Gained high-authority coverage and backlinks across major national and consumer titles including the Evening Standard, Daily Express, GQ, Glamour, Metro and more.
- Worked across a portfolio of high-profile clients including HSBC, Arbuthnot Latham, Douglas & Gordon, New Look, Abbott Lyon, Addison Lee, L&G, Warburtons, KFC and more.
Timeline
Digital PR Manager
Mindshare
2024.06 - Current
Senior Digital PR Executive
MediaVision
2021.01 - 2024.05
Junior PR Account Executive
ImageBox
2019.08 - 2020.09
PR/Marketing/Social Media Assistant
Slapp London
2018.08 - 2018.10
Bachelor of Arts - Media Communications
University of the Arts London (LCC)
2015.09 - 2018.09
A-Levels -
Hinchely Wood Sixth Form