Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
References
Timeline
Generic

Lauren Hannifan

London

Summary

Innovative Brand Leader with 10+ years' experience crafting disruptive, insight-led marketing strategies that drive brand love, customer growth, and ROI. A proven creative strategist and team mentor, passionate about building consumer-centric brands that blend storytelling, science, and authenticity. Adept at orchestrating omnichannel campaigns, leading brand positioning initiatives, and delivering transformative commercial outcomes in fast-paced, high-growth environments.

Overview

10
10
years of professional experience
4
4
years of post-secondary education

Work History

Interim Senior Brand Strategy Consultant

Boots Opticians
London
11.2024 - Current
  • Set customer-centric, Brand Reappraisal Strategy (£5.6M budget) for 3-year initiative to drive brand trust and loyalty through data-driven insights.
  • Shaped FY26 brand roadmap including budget allocation, multi-channel marketing playbooks, and brand measurement cadence.
  • Built unified Brand Strategy House with updates to brand guidelines, tone of voice, creative and articulation - aligning internal and agency teams.
  • Drove Go-To-Market activations such as updated social strategy, ambassador programme, podcast initiative, and Flight Sight PR stunt (+2M reach; 3x Engagement).


Co-Founder and Head of Brand

SNUG (Acquired by ScS Group PLC, later Poltronesoà
London
08.2019 - 08.2024
  • Led brand growth from startup to £31M annual revenue, building a 70-strong team, 30 retail locations, leading to two successful acquisitions.
  • Developed and executed brand campaigns across ATL, social, CRM, PR, influencers, and retail, achieving national awareness lift from 0 to 12.5%.
  • Managed £6M marketing budget and team of 12, consistently delivering high ROI through agile campaign planning and real-time optimisation
  • Pioneered social commerce innovation, driving 23% incremental revenue via multiple celebrity live shopping events.
  • Built a 350K+ social community with 3x industry engagement, and launched 2,500-strong influencer programme generating £800K revenue in year one.

Account Director

Reflex Group - Luxury Creative Agency
London
01.2016 - 08.2019
  • Led strategic campaigns for luxury and lifestyle brands including W Hotels, Ferrari, and Ralph Lauren.
  • Achieved 1.3x average ROI across brand activations with PR-driven brand storytelling.
  • Directed cross-functional creative and production teams across London, Paris and New York.

Independent Brand Consultant

Freelance
London
12.2014 - 01.2016
  • Consulted luxury, beauty, and consumer brands on brand strategy, influencer programs, and digital communications.
  • Developed trend-driven marketing frameworks and consumer segmentation strategies for global clients like Make Up For Ever, Botanics, and Nutrafol.

Education

Bachelor of Science - Economics and Communications

University of Wisconsin-Madison
Madison, Wisconsin
09.2007 - 05.2011

Skills

  • Brand Positioning & Reappraisal
  • Campaign Leadership & Innovation Strategy
  • Consumer Insight Activation
  • Omni-Channel Marketing Excellence
  • Creative Direction & Agency Management
  • Team Leadership & Cross-functional Collaboration
  • ROI and KPI-Driven Planning
  • AI Creative and Marketing Tools

Affiliations

  • Sound Therapy Practitioner
  • Travel
  • Creative Writing

Accomplishments

  • Featured in industry publications including Campaign, AdWeek and Econsultancy
  • Key note speaker at MadFest ('24), Influencer 360 ('24), Retail Tech Show ('24), and Connect CMO ('22, '23)

References

References available upon request.

Timeline

Interim Senior Brand Strategy Consultant

Boots Opticians
11.2024 - Current

Co-Founder and Head of Brand

SNUG (Acquired by ScS Group PLC, later Poltronesoà
08.2019 - 08.2024

Account Director

Reflex Group - Luxury Creative Agency
01.2016 - 08.2019

Independent Brand Consultant

Freelance
12.2014 - 01.2016

Bachelor of Science - Economics and Communications

University of Wisconsin-Madison
09.2007 - 05.2011

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Lauren Hannifan