Summary
Overview
Work History
Education
Skills
Websites
Key Clients And Partners
Location
Work Eligibility
Technology And Tools
Timeline
Generic

Lauren Bell

Founder And Director
West Wycombe

Summary

Experienced Co-Founder & Director of Three Thirteen Limited, a top UK sponsorship and brand partnerships agency. Proven success in negotiating high-value brand deals, managing client relationships, and executing successful campaigns. Trusted by global clients for commercial acumen, legal oversight, and passion for impactful partnerships that drive growth.

Overview

9
9
years of professional experience

Work History

Co-Founder & Director

Three Thirteen Limited
01.2021 - Current
  • Launched and scaled a premier sponsorship agency specialising in high-impact brand partnerships across the UK's most prominent sports, entertainment, and lifestyle venues.
  • Led commercial strategy, legal negotiations, and creative direction across all client campaigns.
  • Built and maintained strategic partnerships with global brands including Coca-Cola, Lucozade, Sky Bet, Adidas, Boohoo, BrewDog, TUI, Muller, Duracell, and Sony Music.
  • Managed all legal, contractual, and commercial operations of the business, including deal structuring, compliance, and risk mitigation.
  • Oversaw a team of consultants across campaign delivery, brand strategy, and client success.
  • Delivered multi-channel sponsorship solutions including naming rights, on-screen AV advertising, influencer activations, sampling campaigns, and brand takeovers.
  • Designed and executed high-visibility brand activations that reached millions of consumers across major UK social and entertainment hubs.
  • Secured sponsorships by developing targeted proposals and delivering persuasive presentations to potential partners.
  • Conducted market research to stay informed on industry trends, utilising data-driven insights to inform sponsorship strategies moving forward.
  • Evaluated potential sponsorship opportunities, assessing their alignment with organisational objectives and capacity for generating revenue.
  • Optimised sponsorship packages, tailoring offerings to meet the unique needs of each partner and ensuring maximum value for both parties.
  • Identified new revenue streams by exploring innovative sponsorship models such as digital integration or experiential activations at events.
  • Provided ongoing support to sponsors throughout the event lifecycle, addressing concerns promptly and maintaining high satisfaction levels among partners.
  • Collaborated with marketing teams to create compelling sponsorship materials that showcased event benefits and ROI.
  • Negotiated mutually beneficial contracts that aligned with both the organisation's goals and sponsor expectations.

Founder

333 Events Limited
04.2018 - 01.2023
  • Founded and led a boutique events agency specialising in the creation and delivery of high-end private and commercial experiences.
  • Oversaw all aspects of the business including concept development, logistics, partner management, and client delivery.
  • Designed and executed bespoke events for VIP clients, luxury brands, and corporate partners.
  • Consulted for Wycombe Wanderers FC, managing sponsorship for the FA Cup match against Tottenham in 2021, selling key assets including the home stand, dugouts, and various stadium branding.
  • Managed all production elements from ideation to post-event reporting, ensuring flawless execution and client satisfaction.
  • Led creative direction, supplier sourcing, venue negotiations, and contract management.
  • Built a network of high-calibre vendors, sponsors, and collaborators across hospitality, entertainment, and fashion.
  • Delivered premium, memorable brand experiences that supported wider marketing and customer engagement strategies.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
  • Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.

Head of Sponsorship & Events

Bourne Entertainment Group
01.2016 - 01.2018
  • Consulted on sponsorship strategy for a portfolio of celebrity-led events, brand partnerships, and high-profile charity campaigns.
  • Worked closely with event producers, talent teams, and brand stakeholders to create engaging, values-aligned commercial activations.
  • Secured and managed sponsorship deals across entertainment and charity events, aligning brand messaging with talent and event objectives.
  • Drafted and negotiated sponsorship contracts, ensuring mutual value for brands and event owners.
  • Advised on brand placement, event programming, and partner integrations to enhance audience engagement.
  • Fostered key relationships with PR agencies, celebrity managers, and CSR teams to maximise visibility and impact.

Education

GCSEs - English, French, German, Italian

St Mary's School
Gerrards Cross, Buckinghamshire

Skills

  • Client relationship management

  • Strategic Brand Partnerships

  • Commercial & Contract Negotiation

  • Sponsorship Strategy & Activation

  • Cross-functional Team Leadership

  • Experiential Marketing & AV Advertising

  • Influencer Campaigns & Talent Management

  • Business Development & Client Strategy

  • Legal & Compliance Oversight

  • Product Sampling & Immersive Brand Campaigns

  • Contract negotiation

  • Sponsorship management

Key Clients And Partners

  • Andrex
  • Lucozade
  • Adidas
  • Hyundai
  • John Lewis
  • TUI
  • National Rail
  • Muller
  • Duracell
  • BBC

Location

Greater London (remote-ready)

Work Eligibility

Right to work in the UK

Technology And Tools

  • Google Workspace
  • Slack
  • Alf insight
  • Influencer Intelligence
  • Canva
  • DocuSign
  • CRM & Campaign Management Tools

Timeline

Co-Founder & Director

Three Thirteen Limited
01.2021 - Current

Founder

333 Events Limited
04.2018 - 01.2023

Head of Sponsorship & Events

Bourne Entertainment Group
01.2016 - 01.2018

GCSEs - English, French, German, Italian

St Mary's School

Similar Profiles

CREATE PROFILE
Lauren BellFounder And Director