Lauren Ayres
AYLESBURY
Summary
An experienced copywriter dedicated to leveraging the power of compelling copy to boost brand visibility and captivate audiences. With a rich background in the creative field, I've honed my skills in crafting persuasive messaging across various platforms. Whether it's crafting social media copy that drives conversions, enhancing brand recognition through tone of voice and message, or crafting engaging blog posts, I bring a blend of creativity and strategic thinking to every project.
Overview
9
9
years of professional experience
Work History
Copywriter
GetTrend
07.2022 - Current
- Employing creative writing skills to craft compelling copy that addresses and engages target audiences, ultimately driving sales
- Utilising SEO research to analyse search volume and organic ranking trends for targeted search terms
- Creating optimised product titles and listing descriptions to increase organic traffic and enhance product recognition for global brands like Disney, Marvel, and Netflix
- Developing tailored PPC advertising campaigns based on SEO research for specific countries
Freelance Illustrator & Designer
Various
12.2020 - 07.2022
- Designed logos for organisations and merchandise to enhance brand recognition
- Created illustrated designs for band album artwork and merchandise
- Produced illustrated portraits for social media influencers, musicians, weddings, and custom family portraits
- Developed wedding invitation designs featuring custom typography and hand-lettering
Social Media Creative
Beauty And The Boutique
11.2019 - 12.2020
- Crafted compelling copy for blogs and captivating captions for social media posts, driving higher website traffic and content engagement
- Generated on-brand graphics and thumbnails for social media platforms and blogs to enhance visual appeal and audience engagement
- Edited videos, including beauty tutorials and product features, for multiple platforms, resulting in increased engagement and product sales
- Assisted in implementing a new social media strategy to boost following, brand awareness, and sales
- Developed anunderstanding of social media marketing principles to optimise post and advertisement performance
Branding & Design
Spoonie Survival Kits
04.2015 - 04.2017
- Created branding and logo design for a non-profit organisation, establishing a recognisable appearance and enhancing its professional online presence
- Designed social media graphics and typographic works to maintain brand consistency and tone across platforms
- Contributed to the organisation's success with over 1000 sales, raising funds for various chronic illness charities
Education
Bachelor of Arts - Illustration
Buckinghamshire New University
2:109.2019
Graphic Design
Upskillist
Diploma01.2017
Art & Design A*, Communications & Culture B
Waddesdon Church of England School
A LevelsSkills
- Creative Storytelling
- Advertising Copy
- Social Media Content
- Call-to-Action Development
- SEO Optimisation
- Data-driven Decision-making
- Adaptive Writing Style
- Email Campaigns
- Keyword Research
- Adept Use of Helium 10
References
Available upon request.
Timeline
Copywriter
GetTrend
07.2022 - Current
Freelance Illustrator & Designer
Various
12.2020 - 07.2022
Social Media Creative
Beauty And The Boutique
11.2019 - 12.2020
Branding & Design
Spoonie Survival Kits
04.2015 - 04.2017
Bachelor of Arts - Illustration
Buckinghamshire New University
Graphic Design
Upskillist
Art & Design A*, Communications & Culture B
Waddesdon Church of England School
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