LAURE HEROLD
London,UK
Summary
Results-driven Communications Officer with knack for crafting compelling messages and fostering positive media relations. Boosted public engagement through strategic social media campaigns, leading to significant brand awareness growth. Known for transforming complex information into clear, accessible content, enhancing both internal and external communications.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work history
Communications officer
The European Medicines Agency (EMA)
Amsterdam
2021.03 - Current
- Executed strategic communication plans to increase public awareness.
- Managed social media platforms, enhancing online visibility and reputation.
- Produced high-quality press releases, gaining significant positive media coverage.
- Crafted compelling content to raise brand profile among key audiences and drive engagement.
- Drove employee advocacy by elevating internal communications programme to engage and motivate workforce.
Social media manager
NEOMA Business School
Paris
2019.09 - 2020.04
- Managed social media accounts, compiling high-quality content for various channels to engage audiences and expand community reach
- Developed efficient content calendar leading to well-organised posting schedule.
- Produced regular reports on social media performance to inform future strategies.
- Anticipated and addressed reputation risk issues promptly.
Press relations and social media manager
ESCP Business School
Paris
2017.03 - 2019.09
- Cultivated relationships with key journalists, identifying and coordinating responses to media inquiries.
- Developed communications materials such as press releases and statements for spokespersons.
- Monitored media coverage to assess and enhance corporate reputation.
Press relations and public affairs consultant
TBWA\Corporate
Lyon
2016.02 - 2017.02
- Developed and executed media relations plans and social media strategies for higher education, public organisations, and start-ups.
- Managed journalist and influencer networks, facilitating interviews and organising press trips.
- Drafted media relations materials, including key messages, LinkedIn articles, press releases, Q&A documents, and newsletters.
Communications officer
French Red Cross
Paris
2013.06 - 2015.01
Education
MASTER IN MANAGEMENT - Communications
INSEEC Business School
Paris 2009.09 - 2013.12
ERASMUS PROGRAMME -
Corvinus University of Budapest
Budapest, Hungary 2012.08 - 2012.12
Skills
- Meltwater
- Hootsuite / Sprout Social
- Meta Business Suite
- Adobe Creative Suite
- MS Office Suite
- Google Suite
- WordPress
- Mailchimp
- Miro
LANGUAGES
French
Native
English
Fluent
Spanish
Elementary
Dutch
Beginner
Timeline
Communications officer
The European Medicines Agency (EMA)
2021.03 - Current
Social media manager
NEOMA Business School
2019.09 - 2020.04
Press relations and social media manager
ESCP Business School
2017.03 - 2019.09
Press relations and public affairs consultant
TBWA\Corporate
2016.02 - 2017.02
Communications officer
French Red Cross
2013.06 - 2015.01
ERASMUS PROGRAMME -
Corvinus University of Budapest
2012.08 - 2012.12
MASTER IN MANAGEMENT - Communications
INSEEC Business School
2009.09 - 2013.12