Laura Jones
Harrow,London
Summary
Creative Copywriter with experience working in press, PR, communications and marketing and a talent for crafting compelling content that drives engagement. Excel at transforming complex ideas into clear, persuasive copy for diverse audiences. Adept at collaborating and coordinating efforts to consistently produce marketing and advertising collateral that drives awareness and profitability through strategic storytelling and precise messaging.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work History
Copywriter
Wimbledon
London
01.2023 - Current
- Craft engaging and persuasive copy for diverse campaigns, captivating target audiences. These include push notifications, Wimbledon Today emails, retail product descriptions, copy for packaging, social media and website copy, creating engaging retail emails, and writing Wimbledon programme features and adverts.
- Review and update existing copy to align with evolving brand standards and guidelines.
- Act as a brand guardian, adapting tone and style to suit different target audiences and market segments.
- Assist in creating campaigns using market understanding and consumer analysis to deliver tangible results. Recent campaigns include Wimbledon Public Ballot, OOH, and Wimbledon Park Project.
- Conduct A/B testing on copy variations to optimise messaging effectiveness.
- Communicated concepts in clear, concise language to maximise readability and understanding.
- Write SEO-friendly copy to enhance online visibility and search engine rankings.
- Edit and proofread copy for accuracy, consistency, and adherence to brand guidelines.
PR and Publications Manager
Harrow School
London
10.2021 - 01.2023
- Responsible for the creation and management of the Harrow School Instagram account, measuring the effectiveness of campaigns and social media output, and distributing daily media briefings to SMT.
- Managed the updates to Harrow School's website.
- Managed the workflow of the Editor and Graphic Designer in the production of all communications.
- Sourced imagery, briefed designers, ensured coherent branding/messaging, and prepared a termly schedule of photography for school events, ensuring an excellent image archive was kept up to date.
- Designed and delivered awareness campaigns to promote Shaftesbury Enterprise initiatives, bursaries, Harrow's 450th anniversary, and academic achievements.
- Proofread, edited, and wrote content for internal and external publications, as well as news stories for the website, and organised photo shoots and filming requests.
PR, Internal Comms and Press Office Manager
Chiltern Railways
London
01.2019 - 10.2021
- Handled media enquiries and played a key role in ensuring the business responded to crises involving interaction with the media.
- Managed the press line, and formed part of the on-call rota.
- Responsible for writing press releases, social media content, speeches, selling stories to local and national media contacts, and organising PR events.
- Worked with the social media team, writing copy and scheduling posts using Hootsuite.
- Helped to coordinate filming requests from media, ensuring they are adequately supervised.
- Monitoring press activity and scoring PR activities to deliver reports to the executive team.
- Took on the Internal Communications Manager role in November 2020, with responsibilities such as managing the Internal Communications Assistant, updating the intranet, producing internal newsletters, and acting as communications and engagement lead on projects, including creating communication plans.
Communications and Marketing Manager
Army Cadet Force Association
London
04.2018 - 01.2019
- Responsible for content development and production development of the Army Cadet Force-focused print and electronic magazine, managing the content and design for each issue from initial concepts to sign-off and dispatch (working with an external editor and designer), gathering statistics, and reporting on magazine, newsletter, and website performance.
- Assisted with the design and development of the national website, and 55 county websites.
- Managed social media accounts, including content development, digital agency management, and social media advertising, and wrote new content for the ACF's website.
- Dealt with media inquiries and liaised with counties and film companies regarding filming.
- Liaised with key contacts in the regional counties and with key stakeholders, including Army Cadets, staff, volunteers, and the British Army.
Marketing Associate
Moody's Analytics
New York City, New York
03.2017 - 03.2018
- Worked within both Demand Generation and Influence Marketing teams, taking responsibility for setting up and running marketing campaigns in Marketo.
- Created, managed, and distributed emails, added clients to campaigns, updated contacts in our database, updated pages on the website, wrote copy for MA's social media accounts, and promoted posts on LinkedIn.
- Created and presented reports on a quarterly basis, and investigated new award opportunities.
Education
Postgraduate Certificate - International Business
University of Chester
03.2017 - 03.2018
Postgraduate Diploma - Magazine Journalism
Cardiff University
09.2009 - 06.2010
Bachelor of Arts - English
Swansea University
09.2006 - 06.2009
Skills
- Campaign development experience
- SEO
- Copywriting abilities
- Proofreading
- Social media campaign copywriting
- Brand messaging
- Articulate communications
- UX writing
Accomplishments
- Developed the campaign ideas for Wimbledon's last two public ballot campaigns which saw record numbers apply.
- Crafted copy used in campaigns on billboards across London and have had advertisements featured in countless newspapers including, most recently, The Times and The New York Times.
- Strategically grew Harrow School's social media presence from scratch, massing thousands of followers.
- Experience in crisis communications and management.
Affiliations
- Theatre
- Cooking
- Tennis
- Reading
- Writing
- Travelling
Timeline
Copywriter
Wimbledon
01.2023 - Current
PR and Publications Manager
Harrow School
10.2021 - 01.2023
PR, Internal Comms and Press Office Manager
Chiltern Railways
01.2019 - 10.2021
Communications and Marketing Manager
Army Cadet Force Association
04.2018 - 01.2019
Postgraduate Certificate - International Business
University of Chester
03.2017 - 03.2018
Marketing Associate
Moody's Analytics
03.2017 - 03.2018
Postgraduate Diploma - Magazine Journalism
Cardiff University
09.2009 - 06.2010
Bachelor of Arts - English
Swansea University
09.2006 - 06.2009
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