Laura Young

• Developed and implemented organisation-wide social media strategies to enhance outreach, engagement, and brand consistency
• Led cross-functional project teams to deliver social media initiatives driving engagement, brand awareness and contribute to organisation wide fundraising goals
• Created monthly content for social and email platforms, simplifying complex mental health topics for a general audience
• Copywriting for social media platforms, email marketing campaigns, and website landing pages.
• Oversaw organic and paid social media management, including content scheduling, posting, optimisation, and trend monitoring
• Produced clear, creative design briefs for multimedia designers to support campaign execution
• Managed client and stakeholder relationships across internal and external teams, aligning content with broader marketing strategies
• Utilised Jira to coordinate social media projects, identify roadblocks, and streamline workflows
• Conducted regular performance audits and reporting to evaluate and optimise campaigns
• Managed online community, enhancing growth and maintaining safety standards
• Formulated social media roadmap in collaboration with business units to guarantee alignment of all departmental requirements in annual planning.
• Fostered relationships with influencers to boost brand awareness, advocacy efforts and fundraising

Key Achievements

• Mental Health Mission (Lead Generation Campaign)
  Led strategy, creative ideation, content development, ad builds, and optimisation
  Achieved 2,774 leads in 28 days (vs. ~70/month average) and 900,624 impressions
• Big Blue Table 2023 (Fundraising Campaign)
  Owned annual organic social strategy, creative direction, and execution
  Generated 1.8M impressions, 168 registrations, and $65,213 in donations from organic promotion
• Always-On Organic Content Marketing
  Delivered content to increase national mental health literacy
  Achieved 173M impressions and 1.7M engagements across channels in 2023
• 'Maxibonding' Campaign (TikTok Partnership: Maxibon x Beyond Blue)
  Led cross-functional team to develop and promote 6 original TikTok videos
  Campaign reached 17M impressions and 44.8K engagements

• Developed and implemented channel social content strategy to enhance RANZCP awareness and engagement.
• Executed comprehensive management of all RANZCP content marketing across digital channels.
• Created clear, engaging content for company socials and email campaigns.
• Developed content, engaged with followers in comments and monitored activities to manage social media accounts.
• Handled crisis communication with professionalism and proactive mindset to mitigate damage and restore positive image.
• Crafted persuasive newsletters, press releases, and website content to strengthen brand visibility.
• Monitored social media trends to provide valuable insights for college members.
• Generated regular social media performance metrics for analysis and optimisation of content.
• Educated staff on effective communication strategies and social media best practices.
• Assisted in building targeted email marketing campaigns via CRM platform, Campaign Monitor.
• Coordinated successful events that strengthened community relations and promoted organisational initiatives.

• Developed and implemented organic social media strategies, enhancing follower growth across four beauty brands.
• Managed daily social media calendar for Instagram, Facebook, Pinterest, and TikTok.
• Created engaging online content to boost customer interaction and brand visibility.
• Oversaw influencer relations to extend reach and strengthen brand reputation.
• Directed photoshoots and content creation, ensuring alignment with brand values.
• Conducted campaign tracking, analysis, and reporting to inform strategic decisions.
• Led community engagement initiatives, responding to feedback and fostering relationships.
• Collaborated with marketing and production teams to execute cohesive campaigns.

• Developed and executed social media strategies to maximise digital growth across four brands.
• Managed content creation, scheduling, and oversight for all social media channels.
• Fostered collaboration with marketing and production teams to enhance campaign effectiveness.
• Led online community engagement initiatives to build brand loyalty.
• Directed influencer outreach, nurturing relationships for increased visibility.
• Tracked campaigns, provided analysis, and reported performance metrics to stakeholders.
• Created captivating social assets with CANVA.
• Fostered strong relationships with influencers to boost brand reputation.
• Juggled multiple projects simultaneously whilst maintaining attention to detail.
• Managed social media accounts to increase brand exposure and customer engagement.
• Analysed social media trends to inform marketing strategies.
• Launched and coordinated online competitions with other brands, aimed at boosting brand visibility and broadening audience reach through collaborative community efforts.

• Created multi-channel social media content to maximise reach and enhance brand awareness.
• Managed online customer relationships to improve engagement and satisfaction.
• Coordinated influencer outreach and onboarded new influencers, administering contracts