Summary
Overview
Work History
Education
Skills
Languages
Articles and reports
Timeline
Generic

LAURA VALENTINA MERCADO

London

Summary

Journalist specializing in digital content with five years of experience in media. Throughout my career, I have focused on creating digital traffic strategies and SEO writing, combining rigor with journalistic ethics. Moreover, I have covered topics related to mobility, infrastructure, and public order in Bogotá.

I firmly believe that empathy, teamwork, and honesty are fundamental in this profession, and I am passionate about telling stories through narrative journalism and in-depth reporting. As a professional goal, I am currently seeking to continue my academic training to better understand the media business and further develop my leadership skills.

Overview

2
2
Languages
6
6
years of professional experience

Work History

Digital journalist

Noticias Caracol
Bogotá
11.2024 - 08.2026
  • As coordinator of the digital team, I have created strategies that have contributed to the media outlet being the most read in Colombia, according to Comscore, obtaining more than 22 million monthly visitors on the website and social networks.
  • Investigated and reported on local and national news stories, maintaining accuracy and impartiality.

Local journalist of Bogota

EL TIEMPO Casa Editorial
Bogotá
03.2023 - 10.2024
  • Reporter specializing in mobility, infrastructure and public order in Bogotá. I participated in special projects on the construction of the first metro line and motorcycle rate accidents.
  • Interviewed sources, contacts and leads to gather information for stories.

Website editor

EL TIEMPO Casa Editorial
09.2021 - 03.2023
  • Writer specializing in web traffic, breaking news, and the creation of long-form content, mainly profiles and chronicles.
  • Researched topics and checked facts to maintain high standard of journalistic integrity.

Intern writer

EL TIEMPO Casa Editorial
02.2021 - 07.2021
  • During my internship, I managed to attract over 700,000 unique users in one month and wrote about a wide variety of topics, mainly lifestyle and history.

Education

Bachelor Degree - Social Communication and Journalism

Universidad de La Sabana
Bogota, Colombia
2022

Master - Global Media Industries

King's College London
City of london

Skills

  • Content strategy
  • Audience engagement
  • SEO writing
  • News writing
  • Multimedia editing
  • Effective communication
  • Relationship-building

Languages

Spanish
First Language
English
Advanced
C1

Articles and reports

  • Uncertainty for families of Colombian mercenaries who have gone missing in Ukraine (article and video): https://acortar.link/tvWejC
  • This is what it’s like to live less than 100 meters from the Doña Juana landfill, the site that receives Bogotá’s trash: https://acortar.link/WWPr44
  • A day understanding the reality of those living on the streets of Bogotá (article and video): https://acortar.link/xFz4k3

Timeline

Digital journalist

Noticias Caracol
11.2024 - 08.2026

Local journalist of Bogota

EL TIEMPO Casa Editorial
03.2023 - 10.2024

Website editor

EL TIEMPO Casa Editorial
09.2021 - 03.2023

Intern writer

EL TIEMPO Casa Editorial
02.2021 - 07.2021

Bachelor Degree - Social Communication and Journalism

Universidad de La Sabana

Master - Global Media Industries

King's College London
LAURA VALENTINA MERCADO