LAURA TAIT

Hands-on creative working closely alongside sales, designers, planners, project managers and distribution to produce successful print, digital, audio, visual and social campaigns.

• Leading brainstorms and coming up with ideas and creative executions to meet specific briefs and budgets
• Using insights to inform and develop 'big ideas'
• Creating pitch decks that sell campaign ideas
• Pitching to clients
• Creating detailed content plans and commissioning and editing copy
• Choosing and booking talent that best fit the idea, client target audience and Reach brand audience - whether celebrity, influencers or content creators, including negotiating with talent/agents
• Producing video shoots and podcasts
  

• Writing and editing native content, plus building stories on CMS - including picture sourcing and factbox building
• Daily delivery strategy to ensure all KPIs are met, including home page placement and distribution tools (Taboola and Outbrain)
• Newsjacking: creating commercial fact box-sized natives and placing them in contextually relevant editorial content to gain set targets for page views
• Brainstorming ideas to fulfil client briefs
• Representing digital production in client kick off calls, status meetings and post-campaign analysis meetings to ensure alignment and smooth running of campaigns

Freelance writer, editor and content specialist delivering a mix of ad hoc projects and regular work across media, brands and publishing - from sharp storytelling and engaging copy to strategic communications.

• Copywriter, Journalist & Editor
  Shifts and commissions for various agencies, publications and clients including John Brown Media, The Stylist Group, Metro and Balance Media. Website copywriting, blog content and brochure writing for private companies including tayassociates.co.uk; sandiefredriksson.com; prodx.ai; adaptimproveprotect.co.uk; bonvolks.com
• Head Of Content at Tay Associates
  Curating and producing all website content at tayassociates.co.uk - focusing on both engagement and SEO - including all company info as well as regular help hub articles. Writing and designing Tay's monthly marketing reports using Adobe Creative Suite.
• Executive Publisher for Commonwealth Publishing
  Assisting publisher with admin, author relations, foreign translation deals and royalties calculations, as well as growth of titles list (one day per week).
• PR executive for Always Be Comedy
  PR and marketing for weekly stand-up shows for cult comedy club in London.

• Creating ideas to fulfil client briefs and working with sales team on pitch decks
• Writing, briefing and commissioning advertorials, competitions and ads across all platforms, and editing all copy to ensure it is clean, sharp and meets editorial standards and tone
• Working closely with Art Director to brainstorm shoot ideas and approve layouts
• Working directly with clients and agencies on campaign strategies
• Working closely with senior members of sales, editorial and events teams to ensure all commercial content is on-brand and relevant
• Managing busy team of writers, designers and subeditors

(Joined originally as Content Solutions Deputy Editor)

• Features Editor shifts and writing shifts/commissions for various publications including More!, Stylist, The Sunday Times, X Magazine, Sugar, Woman's Own, Metro and Metro International
• Fixed term contract with yahoo! (uk.yahoo.com) for weekly Travel features.

Editor of thelondonLove section, commissioning and writing features, overseeing content from concept to press, and contributing across multiple desks.

• Editor of ‘thelondonLove' - creating ideas and writing and commissioning features for daily relationship section, sourcing relevant, funny writers and overseeing pages from conception through to press deadline, including directing pictures and layout
• Writing weekly ‘Girl about Town' column on Love page and promoting the brand through regular guest slots on radio shows debating relationship issues
• Writing features/interviews/reviews across News, Love, Travel, Health, Sport and Entertainment, including feature meetings to pitch ideas
• Acting Travel Editor July-Sept ‘09 – commissioning and writing features, Travel News – final decisions on pics, layout etc

Regular shifts/commissions including Metro, Look, More!, New Woman, Bliss, Sugar and Cosmopolitan (Australia) researching news stories and writing longform features.

Busy and varied role on skeletal team at glossy fashion magazine from its launch, assisting with day-to-day running as well as ideas creation and writing news and features.

Supported BBC News Online by generating debate ideas, writing and updating news reports, producing pages and curating audience contributions.

• Generating ideas for interesting debate based on topical stories
• Writing news reports for Have Your Say section
• Producing page on CMS (editing pictures, selecting links etc)
• Updating copy as story develops
• Reading, selecting and publishing users' emails