Laura Read
Norwich
Summary
A motivated and conscientious communications professional with experience managing multi-platform social media strategies, client relationships, and high-profile campaigns within a global marketing agency. Recently promoted for exceeding KPIs and delivering trusted client partnerships, I bring strong organisational skills, proven ability to manage multiple priorities, and a track record of producing clear, engaging content. With postgraduate training in History and Medieval History, I offer advanced research, critical reasoning, and written communication skills, alongside the ability to work calmly under pressure and to tight deadlines. I am eager to apply my creativity, professionalism, and commitment to public service in supporting the Office of the Police and Crime Commissioner.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Social Media Manager
Gravity Global
Norwich
01.2025 - Current
- Independently manage five client accounts, developing communication strategies, activation plans, content calendars, and detailed performance reporting across LinkedIn, Facebook, Instagram, and X.
- Produce clear, professional client reports and briefings, translating data into actionable insights.
- Delivered LinkedIn training workshops for client teams, supporting internal capability building.
- Spearheaded the transformation of AkzoNobel Packaging Coatings' LinkedIn channel, exceeding KPIs and securing four additional accounts for Gravity Global.
- Liaise directly with senior stakeholders to manage sensitive communications, strengthen relationships, and ensure consistent messaging.
- Coordinate creative production (graphics, video, animations, photography shoots) and ensured accurate, timely delivery of content.
Social Media Executive
Gravity Global
Norwich
11.2022 - 12.2024
- Planned and managed multi-platform content calendars (LinkedIn, Facebook, Instagram, X.)
- Created copy, scheduled posts, and coordinated paid campaigns to extend reach and engagement.
- Conducted social listening research and analysis, providing written insight reports and recommendations.
- Maintained accurate KPI reporting and contributed to client proposals with data-driven insights.
- Provided responsive communications, drafting reactive content aligned with trending news and client priorities.
- Developed strong client-facing communication skills through day-to-day account support and reporting.
Customer Service Advisor
Virgin Wine Online Limited
Norwich
10.2020 - 06.2021
- Handled customer correspondence across telephone, email, and digital platforms, resolving queries and managing accounts.
- Produced a training manual during onboarding, later adopted as a resource for new staff.
- Consistently exceeded performance targets, achieving the top position on the company incentive table within two months.
- Prepared account updates and provided clear information on products, services, and orders.
- Awarded bonuses for high-quality service and exceeding KPIs, demonstrating reliability and professionalism.
Sales Assistant
Jarrolds
Norwich, Staffordshire
08.2016 - 02.2020
- Provided professional customer service and specialist product knowledge in the Housewares/China Department.
- Conducted product demonstrations during private events, adapting communication style to varied audiences.
- Handled customer queries and processed orders with accuracy and efficiency.
- Invited to return during university breaks due to strong performance and reliability.
Education
Master of Arts - Medieval History
University of East Anglia
Norwich 09.2021 - 09.2022
Bachelor of Arts - History
University of Nottingham
Nottingham 09.2017 - 07.2020
A-Levels - History, Psychology, Art & Design
Hellesdon Sixth Form Centre
Norwich 09.2014 - 07.2016
Skills
- Social Media Management & Marketing
- Paid Campaigns & Performance Evaluation
- Copywriting & Content Creation
- Social Listening & Research Analysis
- Digital Design & Creative Briefing
- Communication (Written & Verbal)
- Stakeholder Engagement & Relationship Management
- Strategic Planning & Brand Development
- Organisation & Time Management
- Leadership & Training
Certification
ACAS Management Training - March 2025
Affiliations
- Passionate about fitness and weight training, with a commitment to personal development and discipline.
- Creative background in art, previously producing and selling ink & bleach paintings and exhibiting work at conventions.
References
References available upon request.
Timeline
Social Media Manager
Gravity Global
01.2025 - Current
Social Media Executive
Gravity Global
11.2022 - 12.2024
Master of Arts - Medieval History
University of East Anglia
09.2021 - 09.2022
Customer Service Advisor
Virgin Wine Online Limited
10.2020 - 06.2021
Bachelor of Arts - History
University of Nottingham
09.2017 - 07.2020
Sales Assistant
Jarrolds
08.2016 - 02.2020
A-Levels - History, Psychology, Art & Design
Hellesdon Sixth Form Centre
09.2014 - 07.2016
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