Laura Gomez

• Responsible for Lead Generation campaigns - EMEA
• Ensure high end-to-end quality campaigns, including proper setup
• Work both independently and with Platform Managers to ensure toolset is being used in the most efficient manner
• Manage clients’ expectations - agree on targets and forecasts and how to achieve them
• Plan, execute, and manage comprehensive global marketing campaigns across various channels including email, landing pages.

Key projects:

• Introduced automated spreadsheets that significantly reduced processing time

• Managed multiple departments including customer services, admin, and call centre teams
• Prepared and presented weekly statistics and reports to directors and managers
• Checked and verified details of customers' identities as per legal requirements enhancing KYC compliance.
• Ensured accurate client invoicing and managed accountant reports
• Implemented new workflows and statuses in CRM systems to support procedural changes
• Developed and managed new processes across all departments
• Undertook projects to demonstrate and improve business progress
• Handled HR duties, including payroll, sickness, and holiday tracking
• Conducted monthly one-on-ones with staff to address and resolve issues
• Assisted in the training of new staff members for improved team efficiency.

Key Projects:

• Implemented dialler technology to increase productivity from manually calling 10 customers per hour to over 100 customers per hour
• Introduced automated data management solutions that significantly reduced processing time
• Coordinated new processes and projects, creating workflows for new introducers

• Organized and printed documents related to PBA claims
• Conducted in-house checking of claims before submission to banks
• Managed invoicing and payment organization
• Implemented new statistical reports

• Negotiated repayment plans with account holders
• Contacted customers with overdue accounts to recover revenue
• Monitored fraudulent cases

• Organized medical events, managing logistics for 50 to 300 participants
• Created itineraries, booked travel, and managed expenses
• Handled event billing

• Managed a fleet of over 500 vehicles
• Maintained multiple databases for fleet tracking
• Resolved incidents and managed billing data
• Provided full client service and support

• Managed customer service department reporting
• Handled database and mail management
• Provided administrative support and scheduled appointments

• Maintained electronic and hard copy office files
• Performed quality assurance on calls