Years of retail experience
Hi, I’m
Laura Fern
Summary
A proficient Store Manager dedicated to hiring top-notch employees and maintaining smooth, efficient and highly successful store operations. I am organized and effective at encouraging staff cooperation and productivity to meet and exceed brand KPI's. A born leader and problem-solver with proven team building and management success. Leading over 30 employees currently I am equipped with extensive experience in retail management and sales. I employ excellent leadership skills and multi-tasking strengths in a fast paced, customer facing role. A resourceful leader remaining calm under pressure and promoting superior time management and conflict resolution skills. A loyal employee as shown by my 7+ years with one brand ready to commit to a new career and company.
Overview
7
1
years of post-secondary education
Work history
H&MHarlow, Essex
Store manager
2021.11 - Current (4 education.years_Label & 9 education.months_Label)
Job overview
- Oversaw business staffing and training, building a successful, customer-focused team.
- Developed a strong working knowledge of products and systems within the fashion retail industry.
- Optimised store performance through continuous evaluation of results and KPIs also identifying any improvement opportunities.
- Maximised profitability through efficient budgeting and identified opportunities for growth.
- Responsible for 28+ colleagues
- Responsible for the health and safety of the premises and all colleagues/visitors
- Maximising the customer experience and developing the store within the brand guidelines
- Led regular staff performance reviews to provide guidance and support for individual development.
- Challenged and inspired team members to achieve business results.
H&MBishop's Stortford, Hertfordshire
Department manager
2020.06 - 2021.11 (1 education.year_Label & 5 education.months_Label)
Job overview
- Maintained smooth-running business operations by delegating priorities to staff abilities.
- Rotated merchandise and displays to feature new products and promotions.
- Coordinated hiring, recruitment and training strategies to build successful teams.
- Worked actively with management team to create daily and weekly sales plans based on weekly sales trends.
- Developed empowering employee culture focused on equipping staff to independently meet customer needs.
H&MBishop's Stortford, Hertfordshire
Visual merchandiser
2018.11 - 2020.06 (1 education.year_Label & 7 education.months_Label)
Job overview
- Created displays to promote products in line with brand guidelines
- Developed creative and innovative visual merchandising solutions to support sales growth.
- Anticipated and planned for department seasonal needs.
- Designed floor plans, mood boards and trends based off of brand stock vs current researched trends
- Liaised with store owners and managers to optimise set up of visual merchandising campaigns.
- Optimised product and display locations to generate maximum visual impact.
H&MChelmsford, Essex
Sales advisor
2017.04 - 2018.11 (1 education.year_Label & 7 education.months_Label)
Job overview
- Built rapport with new and existing customers to boost client retention.
- Delivered outstanding customer experiences through attentive care and faultless service.
- Cash handling
- Signed customers up to brand loyalty schemes, increasing repeat store spending.
- Delivered exceptional customer service, addressing customer queries and handling customer complaints.
Education
AQAHarlow, Essex
NVQ Level 1 from Hairdressing
2014.09 - 2015.06 (9 education.months_Label)
Writtle University CollegeChelmsford
Higher National Diploma from Animal management
2015.09 - 2016.06 (9 education.months_Label)
Passmores AcademyHarlow
GCSEs from Biology – C Chemistry – B Physics – B English literature – B English language – A* Maths –
2009.09 - 2015.06 (5 education.years_Label & 9 education.months_Label)
Skills
- Retail sales
- Brand building
- Customer service
- Employee training
- Store management
- Outstanding communication skills
- Customer-focused
- Leadership
- Excel/Word/PowerPoint/outlook
References
References available upon request.
Timeline
Store manager
H&M
2021.11 - Current (4 education.years_Label & 9 education.months_Label)
Department manager
H&M
2020.06 - 2021.11 (1 education.year_Label & 5 education.months_Label)
Visual merchandiser
H&M
2018.11 - 2020.06 (1 education.year_Label & 7 education.months_Label)
Sales advisor
H&M
2017.04 - 2018.11 (1 education.year_Label & 7 education.months_Label)
Writtle University College
Higher National Diploma from Animal management
2015.09 - 2016.06 (9 education.months_Label)
AQA
NVQ Level 1 from Hairdressing
2014.09 - 2015.06 (9 education.months_Label)
Passmores Academy
GCSEs from Biology – C Chemistry – B Physics – B English literature – B English language – A* Maths –
2009.09 - 2015.06 (5 education.years_Label & 9 education.months_Label)