Laura Faye Bartle
LEEDS,West Yorkshire
Summary
Results-driven CRO professional with deep expertise in developing and executing data-led CRO strategies across e-commerce funnels. Specialised in identifying friction points, optimizing user journeys, and improving UX and usability to drive measurable conversion and revenue growth. Experienced in leading end-to-end CRO programs, from insight generation and experimentation to implementation and performance reporting.
Overview
21
21
years of professional experience
Work history
Senior CRO Manager
La Redoute UK
Bradford, West Yorkshire
01.2015 - 01.2026
- Led La Redoute UK's research, benchmarking, and CRO strategy
- Acted as a key global stakeholder on roadmap initiatives impacting multiple international markets, including the multi-country Klarna integration project
- Delivered a comprehensive user struggle audit and optimisation roadmap across five core international markets
- Owned and managed the experimentation roadmap across key customer journeys: Homepage, PLP, PDP, and Checkout, through experimentation I reduced bounce rate and increased Add to bag/Conversion rates.
- Drove sustained improvements in AOV, checkout metrics through data-led optimisation/increasing prominence in ways to pay and AB testing
- Collaborated cross-functionally with agencies, marketing, data analytics, and the legal/compliance teams
- Presented insights, test results, releases, and potential commercial impacts to senior stakeholders and leadership teams
- Identified and prioritised growth opportunities through in-depth market research and competitive analysis
- Monitored and interpreted relevant legislation, ensuring ongoing compliance across markets
- Maintained up-to-date knowledge of industry trends and best practices to inform strategy and innovation
Digital Optimisation Specialist
Venture Photography
01.2012 - 01.2015
- Optimised lead generation funnels and booking journeys
- Delivered conversion uplifts through user research and form testing
- Introduced the story telling strategy and targeted relevant events to ensure we were targeting the right consumers
- Conducted competitor benchmarking by region both on/offsite
Digital Executive
Mamas & Papas
01.2009 - 01.2012
- Supported the transition from offline catalogue to online retailer
- Optimisation of e-commerce journeys
- Analysed customer behaviour to improve usability and discovery
- Implented key payment providers at checkout and supported the legal and compliance sign off
Sales Manager
Global Travel
Pudsey, leeds
02.2005 - 01.2009
- Achieved targets by leading high-performance sales teams through effective strategies.
- Implemented innovative sales techniques to enhance customer satisfaction.
- Cultivated a strong sales culture with motivation sessions and reward schemes.
- Conducted comprehensive market analysis to uncover new opportunities.
Education
Compliance/Risk Training -
Financial Conduct Authority FCA
Prince 2 Project Management Qualification - Business
Prince 2 People Cert Project Management
GDPR Internal Training -
GDPR
NVQ Level 1 & 2 - Business
NVQ LEVEL 1 & 2 Business Studies
Women in Business Course - 6 Week Course
Women in Business Course
Sixth Form -
7 GCSES / 2 A LEVELS/1 BTEC
Skills
- CRO strategy development
- Experimentation led roadmaps
- E-commerce funnel optimization
- UX and usability
- Leadership in diverse environments
- Microsoft Office proficiency
- Project oversight
- Public speaking
- Invoicing management
- Customer journey analysis
- Data analysis
- Revenue growth strategies
- Stakeholder management
- Team leadership
- AB Tasty user training
- Hotjar user training
- UserZoom administration
- Power BI proficiency
- Figma proficiency
- Jira proficiency
- Confluence proficiency
- Adobe Analytics expertise
- Slack proficiency
- Mondaycom project management boards
- In-house CMS training
- Contract management
- Critical-thinking
Tools & Technology
- AB Tasty
- Hotjar
- Contentsquare
- UserZoom
- Power BI
- Figma
- Jira
- Confluence
- Adobe Analytics
- Slack
- Monday project management boards
- In house CMS
Personal Information
Title: Senior CRO Manager
Timeline
Senior CRO Manager
La Redoute UK
01.2015 - 01.2026
Digital Optimisation Specialist
Venture Photography
01.2012 - 01.2015
Digital Executive
Mamas & Papas
01.2009 - 01.2012
Sales Manager
Global Travel
02.2005 - 01.2009
Compliance/Risk Training -
Financial Conduct Authority FCA
Prince 2 Project Management Qualification - Business
Prince 2 People Cert Project Management
GDPR Internal Training -
GDPR
NVQ Level 1 & 2 - Business
NVQ LEVEL 1 & 2 Business Studies
Women in Business Course - 6 Week Course
Women in Business Course
Sixth Form -
7 GCSES / 2 A LEVELS/1 BTEC