Laura Dean
Warrington
Summary
- Led digital PR strategy and execution for a luxury jewellery brand, delivering consistent media coverage and increased brand visibility
- Creates compelling daily content and press releases, proactively sourcing and executing media opportunities across digital and print
- Solely managed and grew an online magazine, delivering end-to-end content creation alongside on-brand visual design using Canva
- Managed multiple social media accounts professionally and personally, using scheduling and analytics tools to optimise engagement and performance
- Co-founder and co-host of a podcast, contributing to concept development, creative direction, content planning, and on-air delivery
- Established music writer with 12 years' experience, producing interviews, reviews, and news content for digital and print publications
- Formerly ran the PR department for a music management company for over six years, leading campaigns for releases and events and liaising with artists, venues, media, and external PR teams
- Supported the delivery of VIP soundcheck experiences for a touring band across their 2025 North American tour and recently in Scotland
- Additional experience in office and administrative support, including diary management, coordination, and front-of-house responsibilities
Overview
15
15
years of professional experience
Work history
Co-Host
Shooting Our Mouths Off
2025.08 - 2026.04
- Co-founded and co-host a podcast with an accompanying editorial blog, overseeing content across audio, written, and social platforms
- Research, plan, and record podcast episodes, including interview preparation and episode structure
- Produce written content including tour listings, reviews, and editorial features
- Manage and grow social media channels, scheduling and optimising content using Buffer
- Create branded image and video assets in Canva for use across social media and the website
- Align podcast, blog, and social content to ensure consistent publishing and cross-promotion
Music Writer
God Is In The TV
2021.06 - 2026.04
- Writing interviews, reviews, and news articles covering new releases, live music, and emerging artists
- Preparing, conducting, and editing artist interviews, including high-profile subjects - from members of New Order and James, to Lucy Spraggan
- Pitching timely and creative feature ideas in collaboration with the editorial team
- Ensuring accuracy, quality, and proper sourcing across all published content
- Formatting and publishing articles in WordPress in line with editorial guidelines
- Conducting ongoing music and industry research to inform coverage
Digital PR Assistant
Steven Stone
2022.03 - 2025.12
- Managed the company's digital PR activity, identifying newsjacking opportunities and driving timely media coverage
- Wrote and distributed press releases and editorial content aligned with brand messaging and publication standards
- Built and maintained relationships with journalists, publications, and influencers to support coverage and campaigns
- Created branded editorial visuals using Canva for the company's online magazine
- Secured reputation-building opportunities, including successful industry award nominations
- Monitored analytics, backlinks, and website traffic to inform PR strategy and performance reporting
PR & Marketing Manager
Ameritz Music
2015.11 - 2022.03
- Led the company's PR function across multiple sub-labels and large-scale live events
- Developed and executed digital PR and social media strategies to increase brand visibility across key platforms
- Managed press campaigns for releases and events, including press release writing and media outreach
- Built and maintained relationships with artists, media, venues, ticket agents, distributors, and external PR agencies
- Coordinated content production with design and video teams and managed scheduling across company social channels
- Tracked campaign performance through analytics, streaming data, and playlist placements
Big Sister & Volunteer Teacher
Volunteer Teacher Thailand
2012.07 - 2013.08
- Selected twice for a competitive overseas volunteer programme in Thailand, returning as Assistant Team Leader
- Supported volunteer selection, team coordination, and student wellbeing throughout the programme
- Delivered English language activities for school children and supported orphanage-based community initiatives
- Demonstrated leadership, adaptability, and cultural awareness in a post-disaster environment
Team Leader & Camp Counsellor
Community Place Rochester
2011.07 - 2011.08
- Selected for an overseas volunteer programme supporting a local Community Centre in Rochester, New York
- Facilitated summer camp activities for children and supported programmes at a senior centre
- Appointed team leader, coordinating volunteers and delivering age-appropriate activities
- Demonstrated strong communication, leadership, and adaptability through working with diverse age groups
Education
BA (Hons) - Criminology & Psychology
Leeds Beckett University
Leeds07.2012
3 A Levels - Psychology, Religious Studies & English Literature
Lymm Sixth Form
Warrington06.2009
8 GCSEs - English Literature, English Language, Science, Religious Studies, Art, German, Media Studies & Mathematics
Lymm High School
Warrington05.2007
Skills
- Brand awareness and visibility building
- Press release writing and media materials
- Media outreach and relationship management
- Social media management and content scheduling
- Digital copywriting and long-form content creation
- Podcast production, hosting, and interviewing
- Analytics monitoring
REFERENCES
References available upon request
Timeline
Co-Host
Shooting Our Mouths Off
2025.08 - 2026.04
Digital PR Assistant
Steven Stone
2022.03 - 2025.12
Music Writer
God Is In The TV
2021.06 - 2026.04
PR & Marketing Manager
Ameritz Music
2015.11 - 2022.03
Big Sister & Volunteer Teacher
Volunteer Teacher Thailand
2012.07 - 2013.08
Team Leader & Camp Counsellor
Community Place Rochester
2011.07 - 2011.08
BA (Hons) - Criminology & Psychology
Leeds Beckett University
3 A Levels - Psychology, Religious Studies & English Literature
Lymm Sixth Form
8 GCSEs - English Literature, English Language, Science, Religious Studies, Art, German, Media Studies & Mathematics
Lymm High School