Laura Booth
Towcester
Summary
Accomplished events and operations professional with extensive experience leading high‑performing teams, delivering large‑scale events, and driving organisational growth. Known for fostering strong, collaborative cultures where people feel empowered, communication flows openly, and performance consistently exceeds expectations. Skilled in end‑to‑end project management, stakeholder engagement, and the seamless delivery of complex events — from high‑profile conferences and community programmes to premium weddings and internal corporate workshops. Adept at building strategic relationships, identifying new business opportunities, and implementing operational improvements that enhance efficiency and service quality. Highly organised, commercially aware, and driven by continuous development, I bring a blend of leadership, creativity, and operational precision to every project and team I support.
Overview
11
11
years of professional experience
1
1
Certification
Work history
Regional manager
Bespoke Weddings
Towcester
2020.03 - Current
- Recruited, developed, and led high‑performing regional team of 10 personel, establishing KPIs and driving a culture of continuous professional development.
- Supervised the successful booking and management of over 2,000 weddings across the region, ensuring exceptional service delivery and operational consistency.
- Oversaw CRM systems, pricing frameworks, and communication standards to ensure operational consistency across the Midlands.
- Built and maintained strong relationships with stakeholders, executives, and vendors, enhancing customer satisfaction and business credibility.
- Directed regional operations, optimising workflows, improving efficiency, and ensuring adherence to company policies and standards.
- Developed targeted marketing initiatives, market‑penetration strategies, and contingency plans to support growth and business resilience.
- Guided strategic planning in collaboration with head office and board members, influencing organisational direction and long‑term objectives.
- Managed change‑management programmes, network restructuring, and corrective actions to address underperformance and strengthen operational outcomes.
- Directed the seamless delivery of high quality wedding events, ensuring exceptional client experience, operational precision amongst venues and suppliers.
- Fostered a positive, inclusive culture through effective communication, coaching, team‑building, and conflict resolution.
- Delivered regular KPI and performance reports to senior leadership, highlighting opportunities for improvement and operational risks.
Wedding planner
Bespoke Weddings
2016.11 - 2023.03
- Planned and delivered 500+ weddings across diverse budgets, ensuring seamless execution and exceptional client satisfaction.
- Negotiated with venues and vendors to secure favourable rates while managing budgets with precision and transparency.
- Applied proactive and reactive problem‑solving strategies to resolve issues swiftly and maintain event continuity.
- Acted as the primary point of contact for all event stakeholders, ensuring clear communication and aligned expectations.
- Demonstrated strong attention to detail and an ability to interpret and fulfil complex client requirements.
- Built and managed long‑term relationships with stakeholders, enhancing service quality and operational efficiency.
- Produced engaging blog content and social media campaigns across Facebook and Instagram to elevate brand visibility.
Business Development Executive
GW Devices
Sheffield
2016.03 - 2016.10
- Conducted in‑depth research to identify new leads, markets, and business opportunities, ensuring consistent follow‑up and pipeline growth.
- Built, strengthened, and managed long‑term client relationships by understanding customer needs and delivering tailored solutions.
- Planned, coordinated, and executed new marketing initiatives to support business development and brand visibility.
- Researched and attended industry conferences, meetings, and events to expand market knowledge and network with key stakeholders.
- Prepared and delivered compelling pitches and presentations to prospective and existing clients.
- Developed detailed quotes, proposals, and commercial documentation to support the sales process.
Events Assistant and Central Travel Co-ordinator
HS2 Ltd
London
2014.09 - 2016.01
- Delivered end‑to‑end management of 300+ internal workshops, overseeing venue sourcing, catering, speaker coordination, registration systems, and stakeholder communication.
- Coordinated high‑level internal events for board members, ensuring accuracy, discretion, and seamless execution.
- Managed external community engagement events involving sensitive subject matter, ensuring professionalism and stakeholder confidence.
- Supported delivery of two large‑scale supply chain conferences (700+ delegates), handling registration management, attendee liaison, and communication with suppliers, MPs, CEOs, and local authority representatives.
- Contributed to the successful Higgins 2 Report Launch, attended by senior political figures and council executives, ensuring flawless operational delivery.
- Oversaw full registration lifecycles, including webpage design, initial outreach, delegate communication, progress tracking, on‑the‑day management, and post‑event evaluation.
- Led internal working groups, managing expectations and maintaining clear, consistent communication across senior stakeholders.
- Produced research, proposals, and event briefs to support external event planning and strategic decision‑making.
- Managed a range of administrative functions, including diary coordination, minute‑taking, travel arrangements, venue research, and creation of an internal venue database.
- Conducted venue liaison and site visits, ensuring suitability, logistical alignment, and high service standards.
- Maintained meticulous organisation of event information, demonstrating strong attention to detail and a commitment to exceptional client and stakeholder experience.
Education
Class Two Division One Honours - English and Theatre
University of Sheffield
Sheffield Skills
- Leadership & Team Development
- Operational Planning & Process Optimisation
- End‑to‑End Event & Project Management
- High‑Profile Event Delivery & Stakeholder Coordination
- Strategic Planning & Organisational Alignment
- Budget Management & Cost Control
- Vendor & Contract Negotiation
- CRM, Data Management & Reporting
- Cross‑Functional Collaboration & Communication
- Client & Stakeholder Relationship Management
- Key Performance Indicator monitoring
- Resource Allocation & Workflow Management
- Proposal, Brief & Documentation Development
Certification
Pareto - Sales Fundamentals
Personal Interests
Weightlifting, Hiking, Motorsports, Travel, Dogs, Good Food
References
References available upon request
Timeline
Regional manager
Bespoke Weddings
2020.03 - Current
Wedding planner
Bespoke Weddings
2016.11 - 2023.03
Business Development Executive
GW Devices
2016.03 - 2016.10
Events Assistant and Central Travel Co-ordinator
HS2 Ltd
2014.09 - 2016.01
Class Two Division One Honours - English and Theatre
University of Sheffield