Laura Arbeláez

• Story Ideation and Development: Proven track record of crafting compelling and newsworthy story pitches that captivate our target audience and drive impactful coverage.
• News Production: Experienced in scripting, conducting
• Voice Over: write and record voice over for news pieces.
• interviews, managing crew, voice-overs, and presenting news packages.
• Live Broadcast Reporting: Proven track record of delivering live, on-air news reports with accuracy and impact.(breaking news, current affairs)

• Lead research project for our Americas and Middle East & North Africa telecommunications events.
• Lead the editorial coverage of the telecom industry in both regions, creating market analysis, reports, interviews, and editorials focused on regulatory issues and M&A.
• Led the agenda coverage strategy in the Americas and MENA, producing and managing two conferences in Miami and Dubai to a combined annual GP target of £1mn.
• Actively engaged as a keynote speaker at opening conferences, successfully delivering insightful presentations on industry trends and innovations.
• Developed and executed innovative conferences, and secured participation of key figures including Ministers, CEOs and investors.
• Conducted business trips across Latam and Middle East to build relationships with government officials and key stakeholders.
• Built personal relationships, advised and supported government bodies, investors and C-Level executives globally.

Special coverage.

• Covered the Paris Olympics 2024 in France delivering daily live reports, and interviews with international athletes.
• Conducted research daily on new topics, generating comprehensive, factual and engaging content for our audience.

FOX reel: https://www.youtube.com/watch?v=COHreYLi4lc

• Content Strategy: Planned and executed B2B content strategy aligned with goals and target audience - expansion in Europe and Latin America.
• Multilingual Team Management: Led a team of content producers & freelancers in different languages (ENG, ESP, PT, IT).
• Content Marketing Strategy and Budgeting: Contributed in the developed of content marketing strategies and managed content budget.
• AI Content Production: Managed end-to-end production of AI-generated content, reducing costs by 20%.
• Social content production: Generated original online campaign ideas, innovative social engagement strategies and compelling digital content.

• World Cup 2018 UK Coverage: Reported on events and stories during the 2018 World Cup in Russia while in the UK.
• Storytelling: Writing, presenting and produced stories for TV broadcast.

• Story development: Oversee the planning and execution of news and entertainment programs, ensuring innovative and impactful coverage on TV and digital.
• Presenter: Presented news and entertainment programs in studio and offsite.

• Multi-Platform Content Manager: Managed news & entertainment content across Facebook, Instagram, and YouTube.
• Video Department Leadership: Led the creation of a video department, managing a team of 5 content producers across the US, Mexico, and Colombia.
• Editorial Team Management: Oversaw all aspects of the the Editorial & video department, from planning to publishing on social media B2B B2C.
• Content Curation: selecting and organizing relevant and engaging content to meet the specific needs and interests of a target audience. (entertainment, celebrity news, arts, travel, food).
• Talent : Played a key role in daily news content as a script writer, presenter and voice over actor.
• PR: Researched, created and distributed impactful press releases to targeted media, heightening brand awareness and exposure.
• First Facebook Livestream: Covered the 2015 Rio de Janeiro Carnival via Facebook Livestream as a test, achieving 60% engagement increase.

• News Storytelling: Independently and on assignment, I developed and covered a wide array of entertainment and celebrity topics for daily news TV broadcasts.
• Story Pitching: Pitched stories to the TV Editorial team daily, sparking audience interest in compelling news narratives.
• Interview Coordination: Organised and conducted interviews for international productions produced by Fox Telecolombia and Mundo Fox, contributing to the success of these projects.