LARISA ELENA CANALOS
London
Summary
Result-driven oriented, sales and marketing executive with over 7 years of experience in digital marketing, content creation, trade marketing and brand development.
Proven track record of enhancing brand visibility and engagement through innovative social media strategies and successful product launch. Marketing expertise in divers sectors: FMCG, IT, fashion, construction sector and luxury retail (B2B, B2C).
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Marketing Manager
Dom Carpentry Ltd
London
05.2023 - Current
- Brand development: brand identity and logo significantly enhancing customer recognition and loyalty.
- Website Design and Content Strategy - designed and optimised the company website according to customer personas and target market objectives, improving user experience and engagement.
- Market research: conducted comprehensive market research to analyse the marketing mix, identify key customer segments, evaluate marketing channels and asses competitor strategy, providing valuable insights for strategic decision-making.
- Analysing data to evaluate business and marketing performance.
- Creating and executing marketing plan by using SOSTAC frame and SEO strategy.
- Managing social media and content calendar by using platforms as Hootsuite, SocialBee.
- Using Canva and Adobe Photoshop to create assets to be used on company website, social media and print production process.
Marketing Consultant
Bossa Health Ltd
London
01.2025 - Current
- Developed and implemented comprehensive marketing strategies aligned with Bossa Health's business objectives.
- Created and maintained detailed customer persona profiles to inform targeted marketing efforts and improve customer understanding.
- Analyzed website key performance indicators (KPIs) and metrics to identify trends, insights, and areas for optimization to enhance online performance.
- Managed end-to-end marketing campaigns for the launch of new healthcare services and strategic partnerships, ensuring successful execution and achievement of objectives.
- Oversaw the development and implementation of new website sections, pages, and dedicated landing pages to support marketing campaigns and improve user experience.
- Collaborated with cross-functional teams to ensure seamless integration of marketing initiatives with overall business goals.
Marketing Executive
Drury Tea and Coffee Ltd
London, London
11.2023 - 08.2024
- Effective trade marketing strategies, including promotions, merchandising, and category management, improve brand positioning and encourage retailer support.
- Developed and executed targeted trade marketing campaigns that increased product visibility and sales in key customers resulting in a 30% increase in sales over six months.
- Designed and produced point of sale materials that that effectively communicated brand messaging and promotions, enhancing customer engagement.
- Managed the company's social media presence by creating engaging photo and video content, resulting in increased brand visibility and customer engagement (increased followers by 20% in 6 months);
- Monitor social media trends, competitor activities, and industry developments;
- Increase interaction with 30% and engagement with the online community, respond to enquiries, and foster positive relationship with followers;
- Conceptualised and produced promotional advertisement for LED panels displayed during Athletic Charlton football match, effectively increased awareness within local community
- Organised and supported events hosted by the South East London Chamber of Commerce, including Latte Art Throwdown competition, fostering community engagement and promoting brand recognition.
- Developed and launch new e-commerce website for Windmill Street Coffee, showcasing the speciality coffee brand and improving the online customer experience (increase in sales by 20%)
- Web content optimisation execution including heading, meta data, keyword strategy and internal links.
Trade Marketing Manager
Bimbo Group
London, Bucharest
05.2022 - 09.2023
- Collaborated with the National Marketing Manager to design and develop packaging for new range of bread, ensuring alignment with brand guideline and market trends.
- Managed product activation plan both in-store and online, driving visibility and consumer engagement for the new product launch.
- Achieved 20% increase in sales within the first three months post launch through targeted promotional campaigns and effective trade marketing initiatives.
- Analysed market trends and consumer insights to refine marketing strategies, enhancing product positioning and competitive advantage.
- Maintain regular contact with marketing agencies and suppliers to negotiate costs and timings for production, monitor quality and find new suppliers to optimise costs
- Craft visually captivating POS materials, displays, and merchandising solutions to create flawless shopping experience for customers.
- Manage inventory of custom merchandising and brand displays within customers, including analysis on strategic value / cost vs. return on investment.
Sales Advisor
King Living
London, London
12.2021 - 05.2022
- Achieved Exceptional Sales Results: Analyzed sales data to identify top-performing products, culminating in a record transaction of £21k during the first month of the store's opening, contributing to the store's opening success.
- Team Performance Management: Provided regular updates to the team regarding sales targets and promotional campaigns, fostering a collaborative environment that encouraged goal achievement.
- Market Insight and Strategy: Stayed informed on market trends and customer preferences to identify opportunities for enhancing product offerings and services, directly impacting customer satisfaction and sales growth.
- Customer Relationship Building: Established strong rapport with a diverse customer base, skillfully maximizing sales opportunities through personalized interactions and an understanding of individual needs.
- Commitment to Customer Satisfaction: Ensured high levels of customer satisfaction by leveraging extensive product knowledge and utilizing a 3D design platform, enhancing the customer experience through tailored solutions.
- Proactive Issue Resolution: Delivered exemplary customer service by promptly addressing and resolving queries, maintaining the company’s reputation for excellence and customer care.
- Effective Complaint Management: Handled customer complaints swiftly and professionally, reinforcing trust and loyalty while adhering to company standards.
Marketing Executive
Xara Computers (XC360)
London, ENG
03.2017 - 04.2018
- Conceive and develop digital marketing strategies for Cloud Computing Technology.
- Building Social Media Content Calendar for technology sector.
- Proactively using platform as Google Analytics, Ubbersugest, SEMRush for website traffic research and customer segmentation. Participate at exhibitions and promotional events related to technology and printing.
- Conduct market research and analysis by using platform as Ubbersugest (Neil Patel) and SEMRush to evaluate trends, brand awareness, competition ventures and SEO.
Sending surveys to customers and analyse NPS.
Fashion Sales Associate
Ted Baker
London, London
05.2015 - 01.2017
- Ted Baker -one of the fastest-growing leading lifestyle brands in UK.
- Delivering high standard customer service for a wide range of collections including: Clothes, Accessories, Fragrance, Footwear, Eyewear and Watches, in one of the biggest Ted Baker stores (over £6 mil/year turnover).
- Results driven oriented - achieved daily target in store (approx. 20k) and online (£2500)
- Monitored fashion trends closely to anticipate consumer demand.
- Increased average transaction value by promoting coordinating items and accessories.
Sales Adviser
London Time
- Promoting premium watches and sunglasses brands as: Gucci, Tom Ford, Celine, Versace, Prada, Michael Kors, Ray-Ban, Oakley, Persol, D&G, Guess.
- Listened to customer needs and preferences to provide targeted advice, increasing sales opportunities.
- Maintained knowledge of current promotions, marketing campaign, refund guidelines, payment policies, providing reliable customer advice.
- Delivered exceptional customer service, addressing customer queries and handling customer complaints.
Trade Marketing Manager
Group Bimbo (Vel Pitar)
Bucharest, United Kingdom
01.2013 - 06.2015
- Brand Development: Collaborated closely with the Executive Director and Production Manager to create and launch the new product "Boyar Bread." This project involved extensive market research and strategic planning, resulting in a successful introduction to the market.
- Packaging Design Management: Led the design of the layout package for Boyar Bread, ensuring compliance with brand guidelines and regulatory requirements. Developed and finalized packaging elements, including product information, nutritional facts, and branding visuals, which effectively communicated the product's quality and value to consumers.
- Product Activation: Executed product activation strategies in supermarkets, increasing brand visibility and consumer engagement. Coordinated in-store promotions, tastings, and demonstrations, resulting in a 50% increase in sales during the promotional period.
- Cross-Functional Collaboration: Worked with various departments, including sales and distribution, to ensure a seamless launch and ongoing support for Boyar Bread. Facilitated communication between teams to align marketing strategies with sales objectives and operational capabilities.
- Market Analysis: Conducted thorough analyses of market trends, competitor activities, and consumer preferences to inform marketing strategies and product positioning. Utilized insights to enhance the effectiveness of promotional campaigns.
Education
Diploma - Digital Marketing
Netcom
City of London 04/2023 - 08/2023
Digital Diploma In Professional Marketing LEVEL 6 - Digital Marketing
The Chartered Institute of Marketing (CIM)
London, ENG02.2021
M.A. - University master programme - Financial Banking Management
Faculty of Economic Science "Valahia"
2010
Bachelor of Business Administration - Faculty of Economic Sciences, Business Management
Faculty of Economic Science "Valahia"
2008
Certification
- Trade marketing, Visual merchandising & POSM
- Digital Marketing Strategies
- CMS website design
- Social Media & Content Marketing (HubSpot, Hootsuite)
- SEO/SEM
Additional Information
Driving license B category
Other foreign languages: Italian (beginner); french (beginner); Spanish (advanced);
Proficiency in MS Office including Outlook, Excel, Power Point, Trello, QlickView.
Timeline
Marketing Consultant
Bossa Health Ltd
01.2025 - Current
Marketing Executive
Drury Tea and Coffee Ltd
11.2023 - 08.2024
Marketing Manager
Dom Carpentry Ltd
05.2023 - Current
Trade Marketing Manager
Bimbo Group
05.2022 - 09.2023
Sales Advisor
King Living
12.2021 - 05.2022
Marketing Executive
Xara Computers (XC360)
03.2017 - 04.2018
Fashion Sales Associate
Ted Baker
05.2015 - 01.2017
Trade Marketing Manager
Group Bimbo (Vel Pitar)
01.2013 - 06.2015
Sales Adviser
London Time
Diploma - Digital Marketing
Netcom
04/2023 - 08/2023
Digital Diploma In Professional Marketing LEVEL 6 - Digital Marketing
The Chartered Institute of Marketing (CIM)
M.A. - University master programme - Financial Banking Management
Faculty of Economic Science "Valahia"
Bachelor of Business Administration - Faculty of Economic Sciences, Business Management
Faculty of Economic Science "Valahia"
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