Lance Medley is an accomplished and highly motivated A&R professional with the passion and charisma to get all the difficult jobs done. With over 10 years of experience, Lance Medley has successfully scouted, signed and developed numerous talented artists, contributing to the success of multiple record labels.
My expertise include:
1. Talent Scouting: I have a keen eye for identifying emerging artists with exceptional talent. Through a combination of industry contacts, market research and attending live performances.
2. Artist Development: I excel in nurturing artist on the journey of their career, guiding them through the creative process and helping them reach their full potential. I've played a pivotal role in the growth of artists by providing valuable input and support.
3. A&R Strategy: I am adept at formulating comprehensive A&R strategies that align with the labels vision maximizing the return on the labels investment.
4. Industry Networking: I maintain an extensive network of industry professionals, including artists, producers, managers and other key figures. This network facilitates collaborations and helps stay at the forefront of industry trends.
5. Market Analysis: I have a understanding of market trends and consumer preferences. Using this knowledge to make data- driven decisions, helping record companies stay competitive in a rapidly evolving industry.
6. Negotiation Skills: I have a successful history of negotiation artist contracts and deals. I ensure artist are treated fairly while securing agreements that benefit both the label and artist
I oversaw day to day operations of the recording studios, ensuring efficient workflow and a productive environment. I Managed a team of 10 - 14 people which included recording engineers, producers, and support staff. Providing them with guidance, training and performance evaluations. I also scheduled recording sessions, coordinated with clients and ensured studio availability and equipment readiness. I developed and managed budgets, controlled expenses and maximized revenue by optimizing studio bookings. I Implemented and maintained studio policies and protocols to ensure high quality recording, mixing and mastering services. I collaborated with artists, bands, and producers to understand their creative vision and technical requirements. Facilitated the use of advanced recording equipment and software, ensuring top tier sound quality and technical support. Plus acted as a liaison between the studio clients, resolving issues and ensuring customer satisfaction.
I successfully increased studio bookings during my tenure by improving client relationships and optimizing resource utilization. Introduced new cost effective recording solutions saving the studio money on operational expenses. I even implemented a training program for recording engineers, resulting in improved performance and efficiency.
As an A&R (Artist and Repertoire) for an independent record label with six artist and four producers, my responsibilities included:
1. Talent Scouting: I scouted and identified promising artists and producers in the music industry, with a keen eye for unique and marketable talent.
2. Artist Development: I played a crucial role in nurturing the growth and development of our artist. This involved helping them refine their sound, image and overall artistic direction.
3. Project Management: I oversaw the entire production process of music projects, coordinating with artists and producers to ensure projects were completed on time within budget.
4. Contract Negotiation: I Negotiated and got contracts drafted up for artists and producers, outlining terms related to compensation, rights, and other important details.
5. Marketing and promotion: Collaborated with marketing and promotional teams to create effective strategies to launch and promote artists and their music.
6. A&R Meetings: Participated in A&R Meetings to evaluate potential signings, discuss project progress, and plan the label's future releases.
7. Industry Networking: I built and maintained strong relationships within the music industry, including artists, producers, and other key players, to identify opportunities and stay updated on industry trends.
8. Creative inputs: Provided creative input and feedback to artist and producers, helping them create music that resonates with the target audience while staying true to their artistic vision.
9. Budget Management: Managed budgets for recording sessions, marketing campaigns, and other expenses to ensure financial viability.
10. Artist Support: Offered emotional and career support to artist, helping them navigate the challenges of the music industry.
In this role, I contributed to the success and growth of the label by identifying and developing talented individuals, overseeing the creation of compelling music, and strategically positioning our artist and producers in the competitive music market.
1 Musical Knowledge: A deep understanding of various music genres and trends Plus a ear to identify talent and potential hits
2 Networking: Building and maintaining relationships with artists, producers, songwriters and industry professionals
3 A&R Ear: The ability to recognize potential in artists and their music, as well as the skill to provide constructive feedback and direction
4 Business Acumen: Understanding the financial and contractual aspects of the music industry, including negotiation and budget management
5Creativity: The capability to think outside the box and find innovative ways to market and promote artist and their music
6 Communication: Effective communication skills for liaising with artist, label executives and other stakeholders
7 Marketing and Promotion: Knowledge of marketing strategies and trends in the digital age
8 DSP Expert A expert in managing and controlling DSP's (Digital Streaming Platforms) for artist and producers
9 patience and Resilience: Being able to handle unpredictable and challenging situations plus the patience and resilience to deal with setbacks and rejection
10 Trend Awareness: Staying up to date with the latest trends, streaming platforms and social media
11 Legal and copyright knowledge: The understanding of the music copyrights, licensing and legal aspects of the industry
12 Data Analysis: The ability to analyze data and use it to make informed decisions in selection and artist marketing and strategies
13 Organization: Managing multiple projects, timelines and contracts
14 Music Production: A understanding of music production to be beneficial in assessing an artist's potential and help guide their creative process
15Passion: A genuine love for music and a dedication to supporting artists careers and the fundamentals for success