Lamis Aldawish
Saudi Arabia
Summary
Dedicated and experienced Business Administration Lecturer specializing in marketing, digital marketing, consumer studies, management, advertising, and media. Passionate about delivering high-quality education, integrating industry trends, and fostering critical thinking among students. Skilled in curriculum development, academic research, and innovative teaching methodologies that bridge theoretical concepts with practical business applications.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Associate lecturer
University of Plymouth
Plymouth, United Kingdom
10.2022 - 06.2025
- Designed and delivered engaging lectures, workshops, and seminars on digital marketing topics such as social media strategies, SEO, and content marketing.
- Incorporated current research and industry trends into teaching materials to ensure students received up-to-date and relevant education.
- Tough both under graduate and postgraduate students (MSc, MBA, BA)
Trainer
Growth Hack Academy
Dubai, United Arab of Emirates
07.2022 - 09.2022
- Facilitated workshops on social media strategies, resulting in increased engagement.
- Created engaging course materials by incorporating case studies from real-life scenarios.
- Improved student's analytical skills by facilitating data-driven marketing classes.
Digital marketing manager
TatweerSSD (Hybrid)
Abu Dhabi, United Arab Emirates
04.2021 - 06.2022
- Developed and executed comprehensive digital marketing strategies aligned with company objectives to enhance brand visibility and drive growth.
- Led a team of digital marketing specialists, providing mentorship, delegating tasks, and ensuring timely delivery of campaigns.
- Oversaw the digital marketing budget, ensuring efficient allocation of resources across campaigns and tools.
Digital marketing specialist
TatweerSSD (Hybrid)
Abu Dhabi, United Arab Emirates
06.2020 - 03.2021
- Created compelling blog posts, newsletters, and social media content tailored to the agricultural sector.
- Managed and optimised campaigns across platforms like Facebook, LinkedIn, and Instagram, targeting agricultural stakeholders.
- Conducted keyword research and implemented search engine optimisation to boost organic traffic.
Education
Doctor of Philosophy - Marketing and Consumer Studies
University of Plymouth
Plymouth, United Kingdom 10/2022 - 05/2025
Master of Science - Digital Marketing Communications
Manchester Metropolitan University
Manchester, United Kingdom 09/2020 - 11/2021
Bachelor of Business Administration - Integrated Marketing and Communications
Nile University
Cairo, Egypt 09/2016 - 06/2020
High School - Business Administration
Dream International School
Cairo, Egypt 09/2013 - 06/2016
Skills
- Curriculum design and development
- Interactive and simulation-based teaching methods
- Blended learning and e-learning strategies
- Writing and reviewing academic papers
- Marketing automation tools (Google Analytics, SEMrush, HubSpot)
- Data analysis software (SPSS, NVivo, Excel)
- Learning management systems (Moodle, Blackboard, Canvas)
- AI and machine learning in marketing
- Social media marketing and advertising
- Consumer and marketing analytics
- Strong communication and presentation skills
- Team leadership and collaboration
Languages
English
Fluent
Arabic
Fluent
French
Beginner
Certification
- Learning Simulations - MPS 2025
- Certified Lecturer (SALTe) - UP 2023
- E-learning Teaching - UP 2023
- Google Analytics IQ - Google 2024
- Amazon Advertising - Amazon 2024
- Content Marketing - HubSpot 2024
- Digital Marketing - GrowthHack 2022
- Graphic Design - MMU 2021
- Google Ads - Google 2021
Publications
- The Role of Sociocultural Factors in Consumers' Attitudes Towards Social Media Advertising and Purchase Intentions in the Fashion Industry: A Comparative Systematic Review of Saudi and Western Perspectives Across Gender and Generations - Journal of International Consumer Marketing
- The Role of Sociocultural Factors in Saudi Consumers' Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review -GMMA Conference
- An Exploration of the Role of Culture in Social Media Advertising and Consumer Purchase Decision in the Saudi Arabia Fashion Market: A Qualitative Study -Gulf Journal of Advance Business Research
- The Implementation and Barriers of Green Recruitment: A Qualitative Study on Green Human Resource Management -Businesses Journal
Timeline
Associate lecturer
University of Plymouth
10.2022 - 06.2025
Trainer
Growth Hack Academy
07.2022 - 09.2022
Digital marketing manager
TatweerSSD (Hybrid)
04.2021 - 06.2022
Digital marketing specialist
TatweerSSD (Hybrid)
06.2020 - 03.2021
Doctor of Philosophy - Marketing and Consumer Studies
University of Plymouth
10/2022 - 05/2025
Master of Science - Digital Marketing Communications
Manchester Metropolitan University
09/2020 - 11/2021
Bachelor of Business Administration - Integrated Marketing and Communications
Nile University
09/2016 - 06/2020
High School - Business Administration
Dream International School
09/2013 - 06/2016
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