Lam Pham
Account Manager | Digital Marketing & Ad Tech
London
Summary
I'm Lam. Dynamic professional with a proven track record at MGID Inc., excelling in digital marketing and campaign strategy, alongside exceptional team leadership. Achieved high client retention through innovative solutions and data-driven optimization, enhancing ROI significantly. Skilled in account management, adept at fostering client relationships and leading high-performance teams to exceed business goals.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
Education
Master of Science - Digital Marketing
Northumbria University
London, United Kingdom 05.2022 - 10.2023
Bachelor of Science - Finance
University of Economics Ho Chi Minh City
Ho Chi Minh City 09.2013 - 06.2017
Work History
Account Manager
MGID Inc.
10.2019 - 10.2021
- Provided end-to-end client support for a portfolio of 30+ clients monthly across various industries, handling budgets of up to 2 billion VND.
- Maintained a high client retention rate by providing exceptional customer service, bringing up value by launching and optimising high-performing native ad campaigns, and achieving targeted CPL.
- Analyzed campaign performance and audience insights to develop data-driven strategies that maximized ROI.
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about business plans.
Assistant Manager
Huong Viet Restaurant
09.2022 - Current
- Supervised day-to-day operations to meet performance, and quality, ensuring seamless business processes and exceptional customer service.
- Trained and managed staff, fostering a high-performance team and strengthening organisational leadership.
Digital Marketing Executive
Webros
01.2018 - 09.2019
- Executed and optimised global Facebook ad campaigns worth $30,000 across 10+ markets.
- Leveraged analytics tools to track performance and improve conversion rates from 1.5% to 2.7%.
- Developed and implemented targeted e-commerce marketing strategies to drive online sales growth.
Account Executive Intern
Pmax
07.2017 - 12.2017
- Assisted the Senior Account Executive to execute integrated marketing communication campaigns for prominent brands such as Carrie Junior, Izzi For Teen, and Canon Vietnam.
- Achieved a stellar 5/5 stars in account serving quality for top e-commerce clients during the Lazada Online Revolution Campaign, specializing in performance ads campaigns brand: Zapas, Comet.
- Developed and implemented innovative projects - omnichannel sales solution
Marketing Intern
3F Viet Food
08.2016 - 02.2017
- Conducted comprehensive marketing research to inform new product launches, including in-depth competitor analysis encompassing product features, pricing strategies, and packaging details.
- Analyzed market trends and consumer behaviours to provide strategic insights, contributing to formulating effective launch strategies. Compiled and presented detailed reports to the Brand Manager, offering actionable recommendations based on research findings.
- Identified the brand voice and messaging strategy and produced high-quality content for the company website.
Accomplishments
- With the team bringing up the milestone of £800,000 in revenue per year for Huong Viet Restaurant
- Managed a diverse portfolio of clients across various industries, handling budgets of up to $90,000
- Worked on the management board to run an English Club with 80 members, organised a program which attracted 3,000 participants in Ho Chi Minh City
Skills
Account Management & Client Relations
Operations management
Team leadership
Employee performance evaluations
Problem-solving
Performance Analytics
Problem-SolvingCRM Tools (HubSpot, JIRA, Mailchimp)
Integrated MarketingProject Management
Conversion Rate Optimization (CRO)
Web AnalyticsE-Commerce
Display Advertising
Team Collaboration
Portfolio
Whyte and Mackay - Digital Marketing Campaign Management Report
Languages
English
Advanced (C1)
Vietnamese
Bilingual or Proficient (C2)
Hobbies and other activities
- Passionate about music and literature. Avid Ed Sheeran fan.
- Volunteer to teach English and run social activities for children in Foyer Maison Chance
- Non-medical volunteer for Operation Smile Vietnam
Timeline
Assistant Manager
Huong Viet Restaurant
09.2022 - Current
Master of Science - Digital Marketing
Northumbria University
05.2022 - 10.2023
Account Manager
MGID Inc.
10.2019 - 10.2021
Digital Marketing Executive
Webros
01.2018 - 09.2019
Account Executive Intern
Pmax
07.2017 - 12.2017
Marketing Intern
3F Viet Food
08.2016 - 02.2017
Bachelor of Science - Finance
University of Economics Ho Chi Minh City
09.2013 - 06.2017