Lalina Patel

Account Leadership & Client Management

- Lead the day-to-day running of the PepsiCo account, acting as the main point of contact for key stakeholders across the brand portfolio, including Pepsi, 7UP, Lipton, Gatorade, Poppi and Rockstar Energy

- Built strong client relationships through clear communication, trust, and consistent delivery

- Managed priorities, timelines, and expectations to keep projects moving and clients confident

Commercial Growth & Account Development

- Looked for opportunities to grow the account across brand experience, digital production, and OOH media

- Shaped briefs and scopes of work in response to client needs, working closely with Sales

- Supported revenue growth by expanding existing projects and introducing new ideas

Pitching & Idea Development

- Played a hands-on role in pitches, helping turn creative thinking into clear, sellable ideas

- Worked with creative and strategy teams to develop proposals that balance ambition with delivery

- Presented ideas and plans to clients in a clear, straightforward way

Campaign Delivery

- Oversaw campaigns from brief through to live, ensuring smooth delivery at every stage

- Delivered a number of varied campaigns across OOH, experiential, digital and creative solutions.

- Kept a close eye on timing, budgets, and quality across all work

- Maintained strong client relationships by delivering work that meets expectations across the PepsiCo brand portfolio

Cross-Team & Partner Collaboration

- Worked closely with internal teams and external partners to keep everyone aligned

- Coordinated multiple workstreams to ensure campaigns are delivered efficiently across channels

Keeping Work Fresh

- Stay on top of media and creative trends to bring new thinking to the account

- Suggest new formats, ideas, and approaches to keep campaigns relevant and engaging

Project Management & Delivery

- Oversee project feasibility, costs, and scope in collaboration with Sales and Production teams.

- Manage post-sale production and client communication, ensuring seamless project delivery.

- Develop and maintain project documentation (SOWs, RAMS, briefs, timelines).

- Act as the key liaison between Sales, Production, and clients, mitigating risks and managing expectations.

- Coordinate tasks, deliverables, and schedules across departments for optimal efficiency.

Quality Control & Compliance

- Ensure high-quality deliverables, including murals and content, aligning with company standards.

- Uphold safety and compliance standards, escalating issues as needed.

Financial Oversight & Budget Management

- Monitor project costs, track budgets, and facilitate change requests.

- Ensure accurate financial records, cross-referencing with Accounts.

Process & Workflow Optimisation

- Own and optimise Monday.com workflows, enforcing process adherence and identifying improvements.

Stakeholder Reporting & Communication

- Track, report, and communicate project progress, costs, and client satisfaction to stakeholders.

Client Solutions & Project Management

- Develop and implement creative solutions to client briefs.
- Manage projects to exceed objectives, meet deadlines, and ensure profitability.
- Address issues effectively under pressure.
Client Relationships & Business Development
- Build and maintain strong relationships with clients, partners, and suppliers.
- Identify and pursue growth opportunities within client accounts.
- Lead client meetings and supported new business pitches.
Team Leadership & Mentorship
- Manage the Client Services and Production teams, ensuring timely and professional delivery.
- Mentor and coach team members on prioritisation, administration, and workload management.
Operational Excellence
- Serve as the central liaison between internal teams and clients, effectively coordinating and managing key project details to ensure seamless execution.
- Optimise company workflows with Monday.com implementation.
- Support senior management with hiring and key strategic initiatives.

Client Services & Project Management

- Managed hand-painted advertising campaigns for top-tier brands, including Gucci, Nike, Calvin Klein, and Apple TV.

- Coordinated with key suppliers to ensure campaigns were executed to a high standard for both landlords and client brands.

Relationship & Brand Management

- Developed pitch decks and operational plans for campaigns, serving as the main client liaison for inquiries.

- Ensured brand consistency throughout campaign design and execution, providing regular updates and end-of-day progress reports.

Logistics & Compliance

- Streamlined internal processes to improve efficiency and accommodate increased business.

- Secured permits and licenses through council liaison and ensured compliance with health and safety regulations via risk assessments and method statements.

Team Support & Wellbeing

- Acted as a Mental Health First Aider, supporting team wellbeing and implementing practices to foster better mental health.

Client Services Leadership

- Managed Client Services for top-tier brands like Kelloggs, Walkers, Cineworld, and Johnson & Johnson, fostering strong client relationships and ensuring clear communication and campaign success.

Campaign Management & Optimisation

- Directed end-to-end campaign processes, including setup, execution, and analysis, implementing strategic improvements to exceed KPIs.

Programmatic Advertising Expertise

- Partnered with SSP, DSP, and third-party platforms to manage programmatic campaigns, leveraging technical expertise to deliver customised client solutions.