Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Lala Hajiyeva

London

Summary

Highly organized and proactive professional with experience working in fast-paced, high-pressure environments where quick decision-making and clear communication are essential.

I am confident working independently and managing multiple priorities simultaneously, ensuring tasks are completed efficiently and to a high standard.

With a strong background in digital journalism and social media management, I am skilled at problem-solving, adapting to changing situations, and communicating clearly and professionally with a wide range of stakeholders.

My experience collaborating with teams and supporting colleagues has strengthened my ability to remain calm under pressure, follow procedures accurately, and maintain consistent quality of work.

Fluent in five languages, I bring excellent written and verbal communication skills, allowing me to engage confidently with diverse individuals. I am highly proficient in digital tools, including Microsoft Outlook and Excel, and I am motivated by roles that require organization, responsibility, and reliability.

I am eager to apply these skills in a dynamic, people-focused environment where I can contribute to smooth operations and strong client and staff relationships.

Overview

2026
2026
years of professional experience

Work History

Journalist

AnewZ TV
2024 - Current
  • Reported and published breaking world news accurately and at speed
  • Produced and edited video and photo content optimised for social media
  • Planned and delivered social media strategies to grow reach and engagement
  • Used analytics and Ahrefs to strengthen SEO and increase organic traffic
  • Monitored global trends to adapt content strategy and maintain relevance
  • Trained, mentored, and managed creative team members across departments

Content Creator Manager

H20 Media
London
2022 - 2023
  • Trained and managed hosts across multiple TikTok channels
  • Planned and executed weekly content and live-stream strategies to hit GMV targets
  • Hosted live streams (including mystery boxes), including packing and fulfilment
  • Drove £2,000–£3,000 daily GMV and adjusted strategy to increase traffic
  • Analysed livestream data to improve performance and audience engagement
  • Created, filmed, and edited short-form TikTok content while engaging with viewers

Sociakl Media Marketing and E-commerce

Homes Outlet
London
2021 - 2022
  • Managed all social media platforms, including Instagram and Facebook Shop
  • Oversaw Shopify e-commerce operations: products, orders, and stock management
  • Managed and updated content across Homes Outlet and The Rugs Outlet websites
  • Planned and executed social media strategies to grow audience and sales
  • Analysed analytics and SEO (Ahrefs) to drive organic traffic and revenue growth
  • Collaborated with cross-company teams and trained new creative team members

Marketing Graphic Designer Manager

CYAN
London
2020 - 2020
  • Designed high-impact artwork for pharmaceutical brands using Adobe Photoshop and InDesign
  • Analysed market gaps and customer needs to create commercially successful designs
  • Produced flyers, digital ads, print ads, magazine ads, and billboard artwork
  • Built and maintained long-term relationships with returning pharmaceutical clients
  • Collaborated internationally with clients using five languages and negotiated pricing
  • Led weekly creative reviews to improve design quality and campaign performance

Marketing Content Manager

Samsung
London
2017 - 2019
  • Managing @Samsunguk on Instagram and creating ads to generate more traffic to the website
  • Implementing a strategy to increase and generate more cash flow
  • Lowering cost of ads by navigating organic traffic from social media to make purchases
  • Analysing human behaviour data and their desires to plan and create an ad which I most likely to catch their attention and result in a click
  • Finalising all ad costs and planning on how we can reduce overall budget without losing the number of monthly visitors and buyers
  • Making sure the content marketing team is up to date with trends and important data

Education

M.D. - Digital Media

University of Arts
London
11-2021

Bachelor of Arts - Media Communications

Kingston University
London
08-2019

Skills

  • Strong written and verbal communication
  • Professional telephone and email etiquette
  • Ability to work independently and remotely
  • Thriving in fast-paced, high-pressure environments
  • Excellent organisation and time management
  • Multitasking and prioritisation under tight deadlines
  • Problem-solving and quick decision-making
  • Client and stakeholder communication
  • Team collaboration and support
  • Experience training and guiding others
  • Crisis management and handling last-minute changes
  • Attention to detail and procedural accuracy
  • Confident use of Microsoft Outlook
  • Advanced Microsoft Excel skills
  • Digital content creation and editing
  • Adaptability and resilience in changing situations

Languages

English
Native
Native
Spanish
Proficient (C2)
C2
Turkish
Proficient (C2)
C2
Azerbaijani
Proficient (C2)
C2
Russian
Proficient (C2)
C2

Timeline

Journalist

AnewZ TV
2024 - Current

Content Creator Manager

H20 Media
2022 - 2023

Sociakl Media Marketing and E-commerce

Homes Outlet
2021 - 2022

Marketing Graphic Designer Manager

CYAN
2020 - 2020

Marketing Content Manager

Samsung
2017 - 2019

M.D. - Digital Media

University of Arts

Bachelor of Arts - Media Communications

Kingston University
Lala Hajiyeva