LAKIS JUZWA
Senior CRM Specialist
London
Summary
Salesforce & Account Engagement Certified Specialist with over a decade of experience delivering CRM and marketing solutions, bringing strong affinity for data, deep passion for creative problem-solving, and the ability to lead and inspire teams toward success.
I have been fortunate to work across a range of industries, taking on roles as both a technical expert and a functional consultant. This breadth of experience has allowed me to cultivate a well-rounded skill set that combines strategic thinking, analytical expertise, and practical implementation capabilities, making me a versatile professional with a keen commercial focus.
I am passionate about refining processes, driving improvement, and approaching challenges from fresh perspectives. Solving complex issues is what excites me, and I am relentless in my pursuit of finding the best solutions.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
Work History
Senior CRM Specialist
LGC STANDARDS
London
03.2020 - 01.2025
- Conducted in-depth system analysis and developed a strategic plan for CRM enhancements, improving data quality, reporting accuracy, and pipeline visibility
- Collaborated with senior stakeholders, third-party consultants, and cross-functional teams to gather requirements and deliver structural enhancements using Agile methodology
- Led the development of standardised dashboards and reports for commercial directors, sales managers, and customer service managers
- Streamlined business processes by transitioning from Service Cloud to Sales Cloud, optimising the use of Leads and Opportunities for enhanced forecasting and sales management
- Designed and facilitated the Salesforce & Pardot Power Hour, a user adoption initiative for 150+ end users, promoting best practices, updates, and platform insights
- Oversaw the integration of acquisitions into the Salesforce ecosystem, including data transformation, custom configuration, and user training
- Boosted sales productivity with improved lead tracking and management features within the CRM platform.
- Delivered comprehensive training programs to staff members on effective usage of the CRM system.
- Empowered account managers with advanced reporting features that allowed them to make informed decisions about their portfolios using real-time data from the integrated analytics suite within their respective CRMs.
Salesforce Manager
BALLYMORE
London
06.2019 - 02.2020
- Spearheaded several significant initiatives, including the migration to Lightning Experience, seamless integration of a new marketing platform, and optimization of tools to enhance overall business efficiency
- Optimised operational efficiency, enhancing data-driven decision-making, and supporting successful user engagement within the organisation
- Implemented Lightning Experience
- Implemented new marketing platform, and optimisation of tools to improve business efficiency
- Conducted business analysis and gathered requirements to ensure alignment with organisational goals
- Created technical solutions, reports, and dashboards, providing insights for sales and marketing teams
- Enhanced system usability by maintaining documentation, improving user experience, and driving adoption
- Managed data segmentation, security compliance, and third-party developers to meet project objectives
- Delivered technical support for system troubleshooting, customisation, and implementation tasks
Senior CRM Manager
THIS IS BEYOND
02.2015 - 05.2019
- Ownership of Salesforce and Certain Products
- Led Salesforce post-implementation optimisation, ensuring seamless integration with organisational needs
- Spearheaded the implementation of Act-On and Certain platforms, achieving streamlined workflows and bi-directional data synchronisation
- Redesigned customer registration journeys, improving user experience and engagement
- Delivered 100% accurate meeting diaries for events across four brands, enhancing efficiency and satisfaction
- Optimised CRM architecture, enabling precise data segmentation and targeted marketing campaigns
- Standardised and automated workflows within CRM and event management systems, improving operational efficiency
- Provided global CRM training to stakeholders, boosting user adoption and system utilisation
Education
Master of Science - Marketing & Management
Wroclaw University of Economics
Wroclaw, Poland 05.1999 - 05.2004
Skills
Salesforce certification
Certification
Salesforce Administrator SU13, Sep 2013
Languages
English
Polish
Interests
Kitesurfing
Bouldering
Sailing
Skiing
MTB
Travelling
DIY
Music
Chess
Rubik’s Cube
Timeline
Senior CRM Specialist
LGC STANDARDS
03.2020 - 01.2025
Salesforce Manager
BALLYMORE
06.2019 - 02.2020
Senior CRM Manager
THIS IS BEYOND
02.2015 - 05.2019
Master of Science - Marketing & Management
Wroclaw University of Economics
05.1999 - 05.2004
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