Laiba Shabbir
Birmingham
Summary
A highly skilled professional with expertise in media and creative industries, statistical analysis, and project design and planning. Demonstrates strong capabilities in conducting research, risk management, and marketing strategy development. Proficient in customer segmentation, Microsoft Office Suite, social media marketing, and project management. Committed to leveraging these skills to drive successful project outcomes and contribute to organisational growth.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Sales Manager
Top Phone Traders Limited
Birmingham
12.2024 - 03.2025
Customer Assistant
Mirchi
Birmingham, westmidlands
05.2024 - 11.2024
- Assisting the customers
- Data entry
Video Editor and Content Writer Social Media wing
National Assembly of Pakistan
10.2021 - 09.2022
- Researching and Gathering information on the given topic or subject
- Creating original and engaging written content for various platforms such as websites blogs or social media
- Adhering to brand guidelines and maintaining a consistent tone and style of writing
- Proof reading and writing content for grammar spelling and clarity
- Conducting keyword research and optimizing for search engine optimization
- Collaboration with other team members such as designer to ensure contact align with overall strategies
- Staying updates with industry trends and developments to produce relevent and valuable content
Sales and marketing management trainee
Rose Saloon
Rawalpindi
05.2016 - 04.2017
- Understanding day to day operations including scheduling appointments, managing inventory, customer services, assisting senior staff, sales and marketing of services through various channels including social media, email campaigns and in store promotion
Education
Msc - International Business with HRM.
Ulster University
Birmingham,United Kingdom 05.2024 - 09.2025
Bachelor of Science - Media Studies
Iqra University
Islamabad,Pakistan 09.2019 - 11.2023
Skills
- Awareness about media and creative industries
- Knowledgeable about statistical analysis
- Knowledgeable about project design and planning
- Able to conduct research
- Risk Management
- Marketing strategy development
- Customer segmentation
- Microsoft Office Suite
- Social media marketing
- Project Management
Languages
Urdu (Non-English)
Personal Information
- Place of birth: Rawalpindi, Pakistan
- Passport Number: DZ5134661
- Date of birth: 03/23/00
- Gender: female
- Nationality: Pakistani
Timeline
Sales Manager
Top Phone Traders Limited
12.2024 - 03.2025
Msc - International Business with HRM.
Ulster University
05.2024 - 09.2025
Customer Assistant
Mirchi
05.2024 - 11.2024
Video Editor and Content Writer Social Media wing
National Assembly of Pakistan
10.2021 - 09.2022
Bachelor of Science - Media Studies
Iqra University
09.2019 - 11.2023
Sales and marketing management trainee
Rose Saloon
05.2016 - 04.2017
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