Lauren Fox

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• Being Digital Creative Lead on some of ITV's biggest campaigns, such as Love Island, I'm a Celeb and Trigger Point S2.
• Strong understanding of audience engagement across platforms, staying up-to-date with industry trends and creative innovations.
• Creating image and video content for TikTok, Instagram, Facebook, and YouTube in multiple formats (9x16, 1x1, 4x5, 16x9) to boost audience engagement and brand visibility.
• Collaborating with Marketing and stakeholders, delivering creative, social-first responses to briefs while ensuring alignment with project objectives.
• Proficiently handling multiple briefs/campaigns at once and responding to creative challenges with innovative solutions.
• Meeting tight deadlines and reactive/fast turnarounds, excelling in the pressure of a fast-paced agency setting while maintaining meticulous attention to detail.
• Leading brainstorming sessions for original creative ideation, complemented by the ability to present ideas, effectively using decks and fostering an engaging communication style. Actively seeking and incorporating constructive feedback from others, and providing it when necessary.
• Expert in quickly crafting scripts and copy, translating concepts into narratives, and creating storyboards and shot lists to visualize project vision.
• Knowledge of social media analytics, guiding content decisions that substantially elevated engagement metrics and fostered heightened interaction across ITV’s digital channels.
• Leading organisational aspects of shoots, ensuring seamless execution and adherence to project timelines.
• A strong team player and collaborator, leveraging cross-departmental skills to bring ideas to life, while also able to work independently and take initiative when needed.
• Shooting and creating bespoke edits tailored for both social media platforms and on-air broadcasting, including leading shoots and directing talent.
• Showcasing a keen eye for exceptional footage by sourcing and editing clips from shows to produce engaging content.
• Utlising Photoshop, Video Editing (Premiere Pro) and GFX (After Effects) to enhance visual content for impactful storytelling.

Key Credits

Barbie (Warner Brothers, 2023), Dungeons & Dragons (Paramount, 2023), Aquaman 2 (Warner Brothers, 2024), Secret Invasion (Marvel / Disney, 2023) and Kraven (Sony Pictures, TBC).

• Serving as the primary contact for Talent, ensuring their timely and prepared arrival on set each day.
• Assisting the 1st Assistant Director in planning and adjusting the weekly shooting schedule, adapting to last-minute changes.
• Maintaining seamless communication among the crew to ensure coordination, safety, and a positive team environment.

• Shadowing Director Tony Mitchell for Cinemagic's second feature film - leading creative development, pitching concepts, and directing talent.
• Managing /creating promotional videos for Cinemagic's Social Media platforms.