

Highly-motivated Middle CRM Manager with experience planning, developing and delivering ambitious CRM strategies. Devised and led high-performing referral programs, achieving growth targets. Optimised testing and analysis for improved business impact.
Area of responsibility:
- Development and implementation of CRM strategy for Casino / Sportsbook
- Database segmentation (RFM, lifecycle, betting behaviour, deposit frequency, GGR/NGR)
Launch of automated chains:
- Welcome / First Deposit
- First Bet / First Game
- Reactivation
- Churn prevention
- Bonus reminder
- Customisation of personalised offers (free spins, cashback, reload bonus, free bets)
- Working with the VIP segment (high rollers)