Summary
Overview
Work History
Education
Skills
Timeline
Generic
kyrylo Karieiev

kyrylo Karieiev

Warsaw,Poland

Summary

Highly-motivated Middle CRM Manager with experience planning, developing and delivering ambitious CRM strategies. Devised and led high-performing referral programs, achieving growth targets. Optimised testing and analysis for improved business impact.

Overview

1
1
year of professional experience

Work History

Middle CRM Manager

PM Group
11.2024 - Current

Area of responsibility:

- Development and implementation of CRM strategy for Casino / Sportsbook

- Database segmentation (RFM, lifecycle, betting behaviour, deposit frequency, GGR/NGR)

Launch of automated chains:

- Welcome / First Deposit

- First Bet / First Game

- Reactivation

- Churn prevention

- Bonus reminder

- Customisation of personalised offers (free spins, cashback, reload bonus, free bets)

- Working with the VIP segment (high rollers)

Education

Graphic designer

Kyiv National University of Culture and Arts
Kyiv
01-2023

Skills

  • Customer relationship management
  • Data analysis
  • Database segmentation
  • VIP client engagement
  • Campaign automation

Timeline

Middle CRM Manager

PM Group
11.2024 - Current

Graphic designer

Kyiv National University of Culture and Arts
kyrylo Karieiev