KYLE WILSON
Poynton,Cheshire
Summary
Enthusiastic and driven professional with expertise in ad copy development, Google AdWords, and data-driven decision-making. Proven track record in landing page optimisation and PPC campaign management, leveraging web analytics tools to drive performance. Applying impactful advertising strategies that enhance brand visibility and achieve business objectives. Seeking to contribute advanced skills in a dynamic marketing environment.
Overview
11
11
years of professional experience
9
9
years of post-secondary education
Work history
PPC executive
Mobiles.co.uk
Loughborough, Leicestershire
12.2022 - Current
- Optimised pay-per-click campaigns On Google Ads and Bing by conducting keyword analysis and landing page audits.
- Fostered relationships with key stakeholders, ensuring alignment of business objectives and PPC goals.
- Improved overall Search Engine Marketing results through efficient PPC management.
- Enhanced user experience with A and B testing of advertisement designs and layouts.
- Managed budget allocation across multiple channels, maximising ROI.
- Present detailed performance reports to SLT management.
- Coordinate, improve and revise display campaigns with a team at Criteo.
- Implemented geo-targeting tactics to reach potential customers in specific regions.
Marketing Assistant
Mobiles.co.uk
Loughborough, Leicestershire
08.2021 - 07.2025
- Completed product setup of new mobile devices for launch on Mobiles.co.uk website.
- Improved search engine rankings through diligent SEO practices.
- Producing blogs focused on individual handset models and a variety contemporary features.
- Administering Facebook channel for Mobiles.co.uk, initiating new campaigns, launching ads, and posting blogs on Facebook.
- Produced concise descriptions for newly launched Mobile devices. Additionally, developed comprehensive SEO descriptions for each handset.
- Coordinate with agency (Jaywing) team to develop fresh PR strategies and ensure timely publication of materials for media outreach.
Specialist reporter
The Sheffield Star
Sheffield, South Yorkshire
03.2020 - 12.2020
- Covering the latest breaking news in and around Sheffield.
- Creating interesting and engaging content on our online platforms.
- Researching information around breaking news to make sure published content is factual.
- Produce additional content for our associated news websites such as, Mansfield and Ashfield Chad, Derbyshire Times, Buxton Advertiser and the Worksop Guardian.
Content writer
Psyche
Middlesbrough, Teesside
02.2019 - 05.2019
- Constructing detailed product descriptions for the products uploaded to the Psyche website.
- Gained experience in Producing SEO consisting key words for improved search engine optimization.
- Improved SEO rankings with the integration of target keywords in blog posts and articles.
- Enhanced brand awareness by creating compelling web copy that aligns with marketing goals.
Broadcast Assistant
BBC Tees Radio
Middlesbrough, Teesside
07.2017 - 11.2018
- Kept on in a paid position after success as Kick Off Reporter 2017.
- Creating highlights packages using live radio commentary for Middlesbrough Football Club, Darlington, Hartlepool United and Spennymoor Town.
- Working with a close team of Broadcast Assistants and Journalists to produce high quality content.
- Managing phone calls from the public to filter before going live on air.
- Successfully delivered audio highlights recordings within tight deadlines.
Kick Off Reporter 2017
BBC Tees Radio
Middlesbrough, Teesside
07.2017 - 07.2017
- Successfully secured the Kickoff Reporter role for 2017 – 1 candidate selected in each region.
- Attended training in Bristol with Editors from across the BBC, including workshops and mentoring.
- Produced an audio package on the Middlesbrough Wheelchair Football Club which was aired on BBC Tees Radio.
- Gained experience of working in a live newsroom.
- Produced various audio pieces to be aired on BBC Tees Radio, including interviewing Kelly Jo-Robson (Olympic Weightlifter) and covering sports events such as T20 cricket.
- Attended a ‘Graduation Ceremony’ at Media City in Manchester.
Content Writer
Tside
Middlesbrough, Teesside
01.2015 - 06.2018
- Researched local stories and produced news articles and sports content.
- Developed engaging content for a variety of platforms by researching, writing, and using editing materials.
- Reviewed and edited fellow content writers' work ensuring grammatical accuracy and stylistic consistency.
Live Blogging and Match Report
Teesside University
Middlesbrough, Teesside
12.2016 - 12.2016
- Delivered live online news feed throughout Hartlepool United v Morcambe match.
- Provided live “in-game” content for the university portal.
- Interviewed club managers and produced considered reports for publication on university channels.
- Compiled comprehensive match report.
Videographer
Darlington Football Club
Middlesbrough, Teesside
07.2016 - 07.2016
- Filmed a pre-season game to create highlights packages for Darlington Football Club.
- Content was used on the club’s official website and YouTube channel.
- Coordinated with production team to create smooth filming process.
- Delivered high-quality product by meeting strict deadlines.
Live Blogging and Match Report
Teesside University
Middlesbrough, Teesside
12.2016 - 12.2016
- Managed live online news feed broadcast throughout Newcastle Falcons v Lyon rugby match.
- Presented interactive in-game content for university portal.
- Interviewed club managers and produced considered reports for publication on university channels.
- Produced a detailed match report.
Work Experience Placement
Global Radio
Newcastle upon Tyne, Tyneside
06.2016 - 06.2016
- Produced content for radio brands such as Smooth Radio, Heart and Capital.
- Covered the Sunderland Air Show, speaking to pilots and event organisers and produced an audio piece that was aired on Capital FM.
- Interviewed members of the public on various local issues.
- Gained experience of working in a live newsroom in a fast-paced environment.
Presenter
Click Teesside Radio
Middlesbrough, Teesside
10.2015 - 06.2016
- Presented a sports talk show using the Myriad operating system.
- Discussed a range of issues related to sport live on air in a team of 5.
- Coordinated planning meetings to discuss content and ideas.
- Arranged guest interviews and speakers.
Education
BA (Hons) - Sports Journalism
Teesside University
Middlesbrough 09.2015 - 06.2018
Matriculation - A Level and GCSE equivalent – includes maths and English
Allen Glen High School
Johannesburg, South Africa 01.2006 - 12.2011
Skills
- Ad copy development
- Google adwords expertise
- Data-driven decision-making
- Landing page optimization
- PPC campaign management
- Web analytics tools
Custom
Sports enthusiast with a general interest in all sports, keen rugby and cricket player with a passionate interest in both sports.
Affiliations
- Sports
- Reading
- Walking
- Gardening
- Travelling
- Cooking
Timeline
PPC executive
Mobiles.co.uk
12.2022 - Current
Marketing Assistant
Mobiles.co.uk
08.2021 - 07.2025
Specialist reporter
The Sheffield Star
03.2020 - 12.2020
Content writer
Psyche
02.2019 - 05.2019
Broadcast Assistant
BBC Tees Radio
07.2017 - 11.2018
Kick Off Reporter 2017
BBC Tees Radio
07.2017 - 07.2017
Live Blogging and Match Report
Teesside University
12.2016 - 12.2016
Live Blogging and Match Report
Teesside University
12.2016 - 12.2016
Videographer
Darlington Football Club
07.2016 - 07.2016
Work Experience Placement
Global Radio
06.2016 - 06.2016
Presenter
Click Teesside Radio
10.2015 - 06.2016
BA (Hons) - Sports Journalism
Teesside University
09.2015 - 06.2018
Content Writer
Tside
01.2015 - 06.2018
Matriculation - A Level and GCSE equivalent – includes maths and English
Allen Glen High School
01.2006 - 12.2011
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