Kyle Slabbert

• Develop and execute marketing strategies across multiple channels, including social media, email, print, and events, to increase brand visibility and drive customer engagement.
• Solely responsible for all marketing functions, including strategy development, content creation, campaign execution, and performance tracking, ensuring alignment with business goals and driving brand growth.
• Create and manage all social media content and campaigns (Facebook, Instagram, LinkedIn, etc.), including daily posting, community engagement, and performance monitoring.
• Design engaging digital and print marketing materials (brochures, business cards, banners, etc.) using Canva, ensuring consistency with brand messaging and visual identity.
• Plan and coordinate successful marketing events, including trade shows and customer events, to enhance customer engagement and generate leads.
• Manage all email marketing campaigns through Mailchimp, crafting targeted messaging that creates leads and supports sales efforts.
• Collaborate closely with sales team to align marketing initiatives with sales objectives and develop targeted campaigns that drive lead generation and product awareness.
• Oversee website maintenance and updates to ensure content is fresh, relevant, and optimised for SEO.
• Work alongside Sales Director to analyse inventory levels and devise promotional strategies that drive sales and customer interest.
• Track, measure, and report on campaign performance, using data-driven insights to optimise strategies and achieve key marketing goals.
• Support development of high-quality proposals and presentations for company directors and sales personnel to secure new business opportunities.
• Successfully led a generator marketing campaign that resulted in the sale of 6 generators, directly contributing to revenue growth.
• Oversaw a nearly 2000 increase in social media followers across all platforms through strategic content planning, engagement, and paid advertising campaigns.
• Delivered consistent and measurable improvements in lead generation through targeted email campaigns and event marketing.

• Created promotional ads and email banners for ongoing parts department promotions, driving awareness and customer engagement.
• Ran customer campaigns to attract new clients and expand customer base.
• Identified the need for marketing initiatives within the business, which eventually led to my transition into the marketing team after 9 months of consistent marketing efforts.
• Handled customer enquiries via counter, phone, and email, providing timely and accurate solutions to meet their needs.
• Supported Gunn JCB engineers by sourcing and delivering parts, ensuring minimal downtime and efficient repair operations.
• Carried out daily physical stock checks, ensuring accurate inventory levels and availability of parts for customers and engineers.
• Maintained an organised warehouse, ensuring stock was well sorted, tidy, and easily accessible.
• Managed top customer accounts, providing personalised service kits for specific machines to meet their operational needs.

Key Achievements:

• Secured a Parts Advisor role within just 2 weeks of immigrating, demonstrating quick adaptation to a new environment and dedication to delivering excellent service.
• Transitioned into the marketing department after identifying opportunities to improve the company’s marketing efforts, leveraging creativity and initiative.

• Self-driven learning: Focused on personal growth during a immigration period, dedicating time to developing new skills and knowledge.
• Social media management: Created and managed a social media page focused on stock market trends and financial news, producing regular content to educate and engage followers.
• Audience growth: Built a TikTok account from the ground up, growing it to over 22,000 followers through consistent, trend-aware content creation and audience engagement.
• Investing knowledge: Gained hands-on experience in financial markets, learning and applying investment strategies and deepening understanding of market dynamics.
• Skill development: Enhanced digital communication, market analysis, and strategic planning through self-directed research and content production.

• Managed all social media platforms, creating and scheduling content that aligned with the academy’s values while ensuring full compliance with child safeguarding guidelines.
• Planned, organised, and delivered all company events, including year-end concerts and special occasions, ensuring strong attendance and community engagement.
• Developed and executed successful marketing campaigns to promote events, enhance visibility, and support pupil enrolment.
• Designed and maintained the school website, keeping content fresh, up to date, and aligned with the academy’s tone and messaging.
• Monitored website functionality, performing regular updates and checks to ensure a user-friendly experience and seamless performance across devices.
• Created desktop and mobile-friendly app versions of the school’s digital platforms to improve communication with parents and staff.
• Designed logos and branding materials for both the school and its website using creative tools, ensuring a professional and cohesive visual identity.