KYAWT TINZAR HTUT
Edinburgh
Overview
3
3
years of professional experience
8
8
years of post-secondary education
Work history
Digital Marketing & Media Strategy Intern
PredictX
London
06.2024 - 08.2024
- Optimized SEO by conducting comprehensive keyword research and improving meta tags, boosting website traffic by 40% and increasing firm visibility in key industry
- Designed and implemented content for LinkedIn, including infographics and case studies, driving a 30% increase in, enhancing brand awareness in targeted sectors
- Collaborated with cross-functional teams, including sales and data analytics, to develop tailored campaigns, contributing to a 20% increase in lead generation by aligning with consumer insights and brand goals, driven by deeper insights into segmentation
- Monitored and analyzed performance metrics using tools like Google Analytics and HubSpot, refining strategies resulting in improvement in overall engagement rates and higher conversion from landing pages.
Assistant Visual Merchandiser
&OtherStories (H&M Group)
Edinburgh
06.2023 - 09.2023
- Created visually impactful displays by analyzing fashion trends, customer preferences, and seasonal patterns, which increased foot traffic by 12% and contributed to the store's brand positioning within a competitive market
- Highlighted high-value product options through strategic product placements and visual storytelling, increasing newsletter signups by 47% and driving a 10% increase in sales of premium products during key promotional periods
- Conducted bi-weekly product performance reviews, refining marketing and merchandising strategies leading to refinement of display strategies that boosted customer engagement.
Media Intern
G. Bank
Yangon
06.2021 - 08.2021
- Produced multimedia content for marketing campaigns, increasing video views by 40% and improving the effectiveness of digital advertisements
- Supported the successful launch of two new products: a small business loan package and a personal health insurance policy
- Assisted in digital campaigns that increased sign-ups by 15% within the first two months of launch
- Managed media relations and executed successful PR strategies, securing coverage in local business publications, generating a 25% increase in social media engagement, which contributed to follower growth and brand reputation improvement.
Education
MA (HONS): Business Management with Marketing - undefined
University of Edinburgh, Business School
09.2021 - 07.2025
High School Diploma -
International School of Myanmar
08.2017 - 05.2021
Skills
- SEO Optimization
- CMS
- Google Analytics
- Social Media Analytics
- Data-Driven Marketing
- Graphic Design
Languages
Fluency in English and Burmese
Conversational Spanish
Custom
08/2024, Present, Head Blogger and Events Coordinator, University of Edinburgh Fashion Society, Leading a team of 11 writers, providing editorial oversight and creative direction, Developed and implemented a content strategy focused on fashion trends, sustainability, and industry news based on extensive research and analysis, Redesigning the Fashion Society's website, enhancing the brand aesthetics, user experience to align with the integration of a new content strategy, Curated the theme for the annual charity fashion show and organized related events, including thematic exploration workshops, to align with and boost engagement 08/2024, Present, Macro Analyst, Edinburgh University Trading and Investment Club (EUTIC), Producing periodic market outlook reports with investment recommendations based on current interest rates, policies, market sentiment, and geopolitical events
Timeline
Digital Marketing & Media Strategy Intern
PredictX
06.2024 - 08.2024
Assistant Visual Merchandiser
&OtherStories (H&M Group)
06.2023 - 09.2023
MA (HONS): Business Management with Marketing - undefined
University of Edinburgh, Business School
09.2021 - 07.2025
Media Intern
G. Bank
06.2021 - 08.2021
High School Diploma -
International School of Myanmar
08.2017 - 05.2021
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