Kushal Roy
Mumbai
Summary
Business and brand strategy leader with 13+ years of experience translating consumer insight into growth strategies across FMCG categories. Proven track record of shaping brand positioning, driving portfolio transformation, and influencing high-stakes business decisions at HUL, Marico, and Kenvue.
Overview
13
13
years of professional experience
Work History
Senior group manager Consumer Insight & Business Intelligence
Kenvue
Mumbai
06.2023 - Current
- Lead consumer insight initiatives for brands like Stayfree, Johnson's Baby & ORSL (~4000 CR)
- Co-led development of global brand architecture for feminine care portfolio, shaping innovation & renovation pipeline globally.
- Re-defined brand purpose for Stayfree, informing communication strategy leading to long term equity growth.
- Led demand space segmentation for baby care portfolio, identifying growth opportunities and guiding portfolio prioritization and innovations.
- Built long-term category forecasting framework to support strategic planning and brand strategy.
- Oversaw product & proposition transition of Johnson's portfolio after PR crisis helping curb share loss.
Insights Manager
Marico Limited
Mumbai
02.2021 - 08.2022
- Consulting & insights partner on Nihar portfolio, Revive & Mediker (~2500 CR)
- Led market analysis and proposition development aimed at long-term strategy to reinvigorate coconut hair oil category leading to category growth.
- Initiated & guided communication shifts for Nihar Shanti Amla brand leading to share gain.
- Developed an automated & integrated data analysis tool enabling faster decision making.
Assistant Manager
Hindustan Unilever
Mumbai
02.2017 - 02.2021
- Consumer insights lead for F&B categories ice cream & coffee and support Kissan brand
- Facilitated crafting of brand purpose for Kissan by identifying social tension points- driving long term equity & share gain
- Led fundamental decoding of Tamil Nadu consumers enabling cross org communication strategy in a key geography
- Shifting Bru's strategy for brand development in North India triggering penetration gains
- Decoded ‘modern take on love' for Indian youth leading to communication shift on Ice cream brands
Research executive
Kantar & IPSOS
06.2013 - 02.2017
- Built foundational understanding of research at KANTAR & IPSOS RESEARCH
Education
MBA - Marketing
04-2026
Bachelor of Science -
04-2026
Secondary & Higher Secondary -
04-2026
Skills
- Consumer insights
- Growth strategy & portfolio planning
- Brand positioning
- Portfolio architecture
- Category & demand space strategy
- Data integration
- Business strategy
- Data-driven decision making
- Forecasting
- Market analysis
Timeline
Senior group manager Consumer Insight & Business Intelligence - Kenvue
06.2023 - Current
Insights Manager - Marico Limited
02.2021 - 08.2022
Assistant Manager - Hindustan Unilever
02.2017 - 02.2021
Research executive - Kantar & IPSOS
06.2013 - 02.2017
Praxis Business School - MBA, Marketing
Calcutta University - Bachelor of Science,
Nava Nalanda - Secondary & Higher Secondary,