Summary
Overview
Work history
Education
Skills
Timeline
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Kristin Traquair

UK

Summary

Skilled Marketing Executive with 15 years of experience. Committed and energetic individual with a passion for creative marketing. Keeps up to date with and monitors market trends and new technologies to identify marketing opportunities. Well-versed in branding and marketing strategies and successfully creates brand messages, strategies and key graphic productions. Seeks a chance to gain hands-on experience in developing and executing strategies to drive brand awareness and market share. Resourceful and hardworking with vendor sourcing expertise.

Overview

18
18
years of professional experience
4
4
years of post-secondary education

Work history

Graphic Designer/Marketer/Administrator

Rubber Toast Ltd
04.2019 - Current
  • Created corporate branding, designing cohesive looks from logos to letterheads.
  • Creatively interpreted client briefs to develop and produce unique, engaging design packages.
  • Oversaw design development from concept to completion, including branding graphics, print design and marketing collateral.
  • Facilitated coordinated branding approach and worked within brand guidelines to bring concepts to fruition.
  • Added new data and notes to project and resource tracking spreadsheets.
  • Generated shipment invoices, prepared packages and set up deliveries for customers.

Maternity Break

n/a
11.2017 - 04.2019

Marketing and Quality Executive

Filpumps Ltd
05.2012 - 11.2017
  • Drove continual improvement of quality standards, systems and procedures to meet key business objectives.
  • Produced detailed quality performance reports, assessing progress towards key project goals.
  • Led auditing processes of production operations to increase performance and output quality.
  • Maintained high-level performance against all dimensions of quality systems to meet customer requirements.
  • Evaluated marketing campaigns using key metrics and performance indicators, enhancing future propositions.
  • Coordinated promotional activities and trade shows to increase brand visibility.
  • Created engaging marketing materials, driving campaign and brand awareness.
  • Tracked KPIs to monitor success and progress of different marketing strategies using data to guide changes.
  • Utilised Google Analytics and HubSpot to monitor PPC advertising and newsletter campaigns.
  • Oversaw design development from concept to completion, including branding graphics, print design and marketing collateral.
  • Created quality, high-res digital image files for use in digital and traditional printing methods.
  • Created corporate branding, designing cohesive looks from logos to letterheads.
  • Photographed products and uploaded images to build promotional materials and campaigns.
  • Liaised with third party printers to arrange standard and bespoke print work.
  • Leveraged Mailchimp to create, organise and distribute promotional emails and newsletters.

Event Sales and Marketing Executive

Highland Cuisine
Inverurie
09.2011 - 03.2012
  • Handled and converted incoming inquiries into bookings.
  • Maintained CRMs with new contacts, notes and demographics of potential customers.
  • Monitored and controlled provisional and confirmed bookings to prevent double bookings.
  • Established and maintained positive, profitable client relationships through superb communication.
  • Created and managed client contracts, negotiating positive, profitable terms to aid target revenue attainment.
  • Updated CRM software with contract records, renewal timeframes and customer details.

Marketing Assistant/Graphic Designer

AC Yule
Aberdeen, Aberdeen City
03.2008 - 08.2011
  • Developed engaging marketing and promotional materials to generate revenue and grow client bases.
  • Created corporate branding, designing cohesive looks from logos to letterheads.
  • Produced digital advertising to showcase products and heighten brand engagement.
  • Designed engaging brochures, banners and signs for printing.
  • Liaised with external designers and printers to ensure deadlines were met and materials met strict quality standards.
  • Mastered Adobe Creative Suite and Photoshop Illustrator to support design work and image editing needs.
  • Evaluated detailed information on quality scores, advanced site analytics and user behaviour using HubSpot.
  • Collaborated with marketing manager, clients and partners to support marketing strategy development.

Assistant Merchandier

Logo Outlets Ltd
Aberdeen
05.2005 - 03.2008
  • Created, analysed and presented detailed sales reports from a network of retail outlets to senior management
  • Developed a knowledge base of geographic and store attribute performance trends through data analysis and field feedback
  • Prepared, reviewed and submitted excel spreadsheets and reports
  • General administration and reception duties

Education

Internal Quality Auditor

QMI Scotland
07.2012 - 07.2012

College Certificate in Photography

Aberdeen College
Aberdeen, Aberdeen City
09.2009 - 09.2009

Master of Arts - English Literature

University of Aberdeen
Aberdeen
09.1999 - 07.2003

Skills

  • MS Office Apps
  • Adobe Creative Suite
  • CRM
  • Branding Strategies
  • Print graphics
  • Auditing
  • Administration
  • Canva (Design)

Timeline

Graphic Designer/Marketer/Administrator

Rubber Toast Ltd
04.2019 - Current

Maternity Break

n/a
11.2017 - 04.2019

Internal Quality Auditor

QMI Scotland
07.2012 - 07.2012

Marketing and Quality Executive

Filpumps Ltd
05.2012 - 11.2017

Event Sales and Marketing Executive

Highland Cuisine
09.2011 - 03.2012

College Certificate in Photography

Aberdeen College
09.2009 - 09.2009

Marketing Assistant/Graphic Designer

AC Yule
03.2008 - 08.2011

Assistant Merchandier

Logo Outlets Ltd
05.2005 - 03.2008

Master of Arts - English Literature

University of Aberdeen
09.1999 - 07.2003

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