Kristian Collin
Stalybridge,Manchester
Summary
Dynamic and results-driven marketing and communications professional with extensive experience and a Master's Degree in Advertising & Marketing. Proven track record of leading innovative, data-driven strategies that drive brand growth, elevate stakeholder engagement, and deliver measurable business results. Adept at managing change, enhancing brand visibility and leveraging Agile methodologies to exceed performance targets. Recognised for consistently streamlining operations, building strong stakeholder relationships, and driving sustainable growth in fast-paced environments.
Overview
11
11
years of professional experience
Work history
Advertising & Marketing Consultant
Lee's Coaches Limited
Stalybridge, Manchester
11.2024 - Current
- Delivered remote strategic consultation to enhance marketing strategy development and deployment.
- Collaborated with Lee's Coaches' team to establish social media content pipeline for brand consistency.
- Advised on strategic allocation of paid advertising budget to optimise marketing ROI.
- Worked alongside senior management to refine competitive positioning aligned with business objectives.
Marketing & Communications Manager
Lee's Coaches Limited
Durham, Durham
05.2020 - 09.2023
- Managed daily operations for 30 staff, leading and training a core team of 6.
- Secured annual sales exceeding £1.4 million through targeted data-driven marketing campaigns.
- Strengthened stakeholder relationships via direct marketing, utilising email campaigns and telemarketing.
- Collaborated with senior leadership to reposition brand and target new growth markets.
- Handled forecasts, budgets, and cash flow to monitor overall business performance.
- Executed multiple campaigns targeting Sports Groups segment, increasing revenue by 11% over 18 months.
- Introduced new day-tour and holiday programme, boosting turnover by 16% through effective planning.
- Created content pipeline for ongoing multi-channel marketing campaigns across various formats.
Marketing & Operations Manager
Enterprise Travel Ltd
Darlington, Durham
01.2017 - 05.2020
- Managed daily operations for 20 employees, mentoring a team of 4.
- Secured £400K in school contracts by innovating negotiation strategies.
- Achieved 21% increase in net profitability over three years through strategic collaborations.
- Leveraged sponsorship of professional rugby team to enhance brand exposure, generating over £150,000 in annual sales.
- Collaborated with external partners to implement effective Meta advertising and SEM strategies.
- Partnered with local charities and councils to establish disabled access transport services across seven locations.
- Engaged senior leadership to align product offerings with overarching brand strategy.
Marketing Executive
Enterprise Travel Ltd
Darlington, Durham
01.2015 - 01.2017
- Developed and implemented a comprehensive social media strategy in collaboration with external agencies.
- Managed a marketing budget of £12,500 to enhance client acquisition through various channels.
- Streamlined communication processes to improve customer retention and achieve response times under 24 hours.
- Partnered with senior leadership to design and execute a company rebrand aligned with corporate strategy.
Education
Bachelor of Arts - Business Management
Teesside University
Middlesbrough /2012 - /2015
Master of Arts - Advertising & Marketing
University of Leeds
10/2023 - 10/2024
Skills
- SEO and SEM strategies
- Brand development
- Digital marketing
- Stakeholder engagement
- Marketing leadership
- Change management
- Budgeting competence
Personal Information
Custom
2015,2012
Timeline
Advertising & Marketing Consultant
Lee's Coaches Limited
11.2024 - Current
Marketing & Communications Manager
Lee's Coaches Limited
05.2020 - 09.2023
Marketing & Operations Manager
Enterprise Travel Ltd
01.2017 - 05.2020
Marketing Executive
Enterprise Travel Ltd
01.2015 - 01.2017
Bachelor of Arts - Business Management
Teesside University
/2012 - /2015
Master of Arts - Advertising & Marketing
University of Leeds
10/2023 - 10/2024
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