Kristaps Audrins
Ash,Surrey
Summary
Results-driven Manager with 9+ years of experience in luxury watch and jewellery retail. Adapt at delivering high-performing team, developing visual merchandising strategies, and maintaining strong brand partnerships. Proven ability to enhance in-store presentation, drive sales, and train/coach sales teams to exceed targets. A dedicated professional with deep expertise in luxury timepieces, including Seiko, and a passion for blending brand storytelling with commercial performance. Holds a Category B driving license (since 2006) and is based near M25, with full flexibility to travel across London & the South East.
Overview
13
13
years of professional experience
Work history
Deputy Manager
Mappin & Webb
Guildford
09.2020 - Current
- Trained and coached sales associates and administrators, enhancing team performance and product knowledge.
- Implemented visual merchandising standards, ensuring optimal product placement and POS compliance for luxury brands.
- Led key account management initiatives, strengthening relationships with brand representatives, including Cartier, Breitling and Grand Seiko.
- Increased showroom sales performance through effective training programs and brand education.
- Conducted regular business meetings with brand account managers, staying updated on product innovations and promotional campaigns.
Assistant Manager
Mappin & Webb
Guildford
10.2016 - 09.2020
- Worked with showroom manager to develop action plans to increase performance and exceed sales KPIs.
- Nurtured positive client relationships, enhancing loyalty and driving client retention whilst delivering VIP sales target of £800k for personal sales. (as per Sales Executive responsibility)
- Initiated inventory control measures to manage and protect company assets and maintain costs. This resulted in double 100% audit performance.
- Evaluated colleague performance, implementing training, coaching and supportive culture to maintain exceptional service levels.
- Recruited, interviewed and hired high-performing individuals, developing passionate and dedicated team.
- Conducted regular audits to maintain functionality and housekeeping of showroom.
- Enforced company policies and guidelines for all employees to protect colleagues and company.
- Supported marketing initiatives, ensuring promotional materials were implemented effectively across the designated displays.
Assistant Manager
Goldsmiths
Guildford
10.2015 - 10.2016
- Oversaw and coordinated sales team in absence of showroom manager, leading to deliver best client experience.
- Oversaw daily operations of showroom, including inventory and supply restocking, cash-handling and assisting clients.
- Achieved 50/50 jewellery to watches sales mix for personal sales.
- Specialized in luxury watch sales, including non stocked, providing expert guidance to customers and sales teams.
- Oversaw store visual merchandising, ensuring compliance with brand guidelines and seasonal marketing campaigns.
Sales Representative South East
Troll Nursery Furniture
Guildford
04.2014 - 10.2015
- Generate sales reports, build new partnerships, attend industry fairs whilst reporting directly to manufacturing manager and business owner.
- Managed UK-based e-commerce sales & inventory for a Swedish nursery furniture brand.
- Conducted B2B meetings within private sector and secured new retail partnerships.
- Developed marketing strategies to increase brand awareness and product distribution.
Assistant Manager
Mitchells & Butlers
Guildford, Surrey
04.2012 - 10.2015
- Led and motivated the team to deliver a five-star guest experience.
- Designed staff training programs, enhancing product upselling and service quality.
- Increased average transaction value through strategic sales incentives.
Education
The Coaching Habit - Leadership Training -
Box Of Crayons
07/2023 - 08/2023
Management Fast Track Programme -
Aurum Group
/2016 - /2017
Bachelor of Arts - Fine Arts & Interior Design
University Of Latvia
/2008 - /2011
High School in Valmiera -
Valmieras Viestura Vidusskola
/2005 - /2008
Elementary School in Valmiera -
Valmieras Viestura Vidusskola
/1996 - /2005
Skills
- Visual merchandising & store presentation
- Colleague training & development
- Luxury watch & jewellery expertise (Grand Seiko, Cartier, Breitling, Omega)
- Retail sales & key metrics management
- CRM & inventory management (Captivate, Booster, SAP)
- POS implementation & brand representation
- Strategic planning & KPI-driven performance
- Strong interpersonal & communication skills
Timeline
Deputy Manager
Mappin & Webb
09.2020 - Current
Assistant Manager
Mappin & Webb
10.2016 - 09.2020
Assistant Manager
Goldsmiths
10.2015 - 10.2016
Sales Representative South East
Troll Nursery Furniture
04.2014 - 10.2015
Assistant Manager
Mitchells & Butlers
04.2012 - 10.2015
The Coaching Habit - Leadership Training -
Box Of Crayons
07/2023 - 08/2023
Management Fast Track Programme -
Aurum Group
/2016 - /2017
Bachelor of Arts - Fine Arts & Interior Design
University Of Latvia
/2008 - /2011
High School in Valmiera -
Valmieras Viestura Vidusskola
/2005 - /2008
Elementary School in Valmiera -
Valmieras Viestura Vidusskola
/1996 - /2005