Krishna Williams
Channel partner manager
London
Summary
With 20+ years of experience in channel sales, key account management, and business development, this professional has consistently demonstrated an ability to drive global partner expansion, revenue growth, and strategic relationship management. The track record speaks for itself, with a proven ability to deliver significant business impact through the channel partner ecosystem. Passionate about creating mutually beneficial partnerships that drive success for all parties involved.
Overview
20
20
years of professional experience
7
7
Certification
Work History
Channel Partner Manager
The Access Group
01.2022 - Current
- Spearheaded expansion into APAC and LATAM markets, through recruitment of new partners, Griky (South America), eKnowvation (China/Hong Kong), Radiant Technology (India) establishing Access’ first partner revenue streams from these regions.
- Opening new markets requires collaboration and negotiation with Management, Legal, Marketing and partner stakeholders to create and agree, mutually beneficial commercial terms, demonstrating ability to effectively engage across functions.
- Negotiated and secured agreement with Griky, salvaging deal post-acquisition evidencing strategic relationship management skill.
- Transformed zero-revenue accounts Kineo, Synergy Learning and Learnamp, into significant contributors by collaborating on creation of Go-To-Market strategies and co-marketing campaigns, confirming ability to drive revenues.
- Built web scraping tool and matching algorithm to identify high-potential partners at trade exhibitions to recruit, showing my creative problem solving approach. A notable success story of implementing this tool is Cortexa, identified as strong fit by my algorithm, I met them at the World of Learning exhibition in Oct 2022 and we signed a partnership agreement soon after. They closed their first deal in week one. Have since closed won multiple opportunities.
- Deliver regular product training sessions, customer demonstrations and topic based webinars using GoTo Webinar and MSTeams and using Consensus to deliver async upskilling and knowledge share sessions and track engagement.
- Continually engaging with partners through various channels to keep front of mind with relevant updates, creating cross and upsell opportunities, further exhibiting my commitment to driving revenue growth through my partner ecosystem.
Business Development Partner
Readynez
01.2020 - 01.2022
- Spearheaded UK market expansion as day-one employee
Generated over £85k in transactional business during first year (2020), despite COVID-related challenges. - Secured £112k from single new account (Lonza Biologics) in 2021.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Targeted prospective clients leveraging tools like Linkedin Sales Navigator like Lusha to build database of leads.
- Produced remarkable sales and enhanced numbers by managing complete lifecycle from networking through ongoing account servicing.
Account Manager
Firebrand
01.2005 - 01.2020
- Recognized as Salesperson of the Year in first full year with the company.
- Closed the company's first-ever multi-seat deal on customer site with Orange (now EE).
- Grew NATO account from £11,000 to over £180,000 annually.
- Won a £57,000 contract with 1E for Microsoft training.
- Negotiated a rolling commitment from Akamai worth £50,000 annually.
- Secured a £25,000 p/a rolling Microsoft contract with PA Consulting.
- Named Team Leader of the Year for two consecutive years.
- Increased revenue from Microsoft partners by 400% in 18 months.
Education
Sales Leadership
Pareto Law
London01.2010
Skills
- Channel Development
- Strategic Partnerships
- Customer Acquisition
- Partnership Development
- Cross-functional Collaboration
- Presentation Skills
- Interpersonal Skills
- Networking Events
Accomplishments
- Spearheaded expansion into APAC and LATAM markets, through recruitment of new partners, establishing Access’ first partner revenue streams from these regions
- Transformed zero-revenue accounts into significant contributors through implementing co-marketing and GTM strategies
- Developed web scraping tool and matching algorithm to identify high-potential partners at trade exhibitions with greater precision.
- Demonstrated Cross functional collaboration skills through negotiating with Management, Legal, Marketing and partner stakeholders to create and agree, mutually beneficial contract terms.
Technical Skills
- AI App creation
- Consensus
- Salesforce
- Microsoft Dynamics
- LinkedIn Sales Navigator
- Google Suite
- Microsoft Office Suite
Certification
MSP® - Programme Management
PSM® - Agile methodology
PRINCE2® - Project Management
CPCAB® Level 3 Counselling skills certificate
The Challenger Sale® - Sales methodology
SCOTSMAN® - Sales methodology
SPIN® - Sales methodology
CompTIA STRATA® - Sales skills
Timeline
Channel Partner Manager
The Access Group
01.2022 - Current
Business Development Partner
Readynez
01.2020 - 01.2022
Account Manager
Firebrand
01.2005 - 01.2020
Sales Leadership
Pareto Law
MSP® - Programme Management
PSM® - Agile methodology
PRINCE2® - Project Management
CPCAB® Level 3 Counselling skills certificate
The Challenger Sale® - Sales methodology
SCOTSMAN® - Sales methodology
SPIN® - Sales methodology
CompTIA STRATA® - Sales skills
Quote
The antidote to adversity is action
K.Williams - 2024
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