Kofi Boye Yankyera
Accra
Summary
Data Driven Commercial Professional with expert experience on Go-to-Market strategies, Digital marketing, Product Management, Base acquisition & retention and stakeholder engagement with over 8 years of technical, Financial and telecommunication experience.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Manager, Customer Insights & Lead Generation
Scancom PLC (MTN Ghana)
03.2019 - Current
- Lead a team of analysts and marketing specialists to develop and execute integrated marketing campaigns resulting in a yearly average of a 22% increase in subscriber service usage acquisition and a 60% improvement in conversion rates.
- Developed and implemented comprehensive performance marketing strategies, including keyword research, ad copy creation, landing page optimization, and A/B testing, resulting in a 10% reduction in cost per acquisition (CPA).
- Utilized advanced analytics and tracking tools to monitor campaign performance, identify areas of improvement, and optimize marketing spend, resulting in a 15% increase in return on ad spend (ROAS).
- Collaborated with cross-functional teams, to align marketing initiatives with overall business objectives and ensure seamless execution of campaigns.
- Market research to determine optimal targets, identify competitor offerings and drive product growth.
Lead, Analytics and Customer Engagement
Access Bank Ghana PLC
12.2015 - 02.2019
- Managed aspects of digital marketing which included SEO and email marketing, resulting in a 20% increase in website traffic and a 10% boost in lead generation.
- Developed and executed email marketing campaigns, leveraging segmentation and personalization techniques, resulting in a 15% increase in email open rates and a 10% increase in click-through rates (CTR).
- Creation and evaluation of new and existing Retail and SME product offerings.
- Managed Daily, Weekly and monthly performance Dashboard reports.
Economic Dev and IT & Transformation Services
Aberdeen City Council
07.2015 - 09.2015
- Developed GIS based solutions to maximise potential of Digital Networks Investments in The City of Aberdeen.
- Carried out public and private Sector partner engagements
- Project reporting and impact execution analysis.
Infrastructure Support Officer
Ghana Community Network Services Limited (GCNet)
10.2011 - 08.2014
- Database Administrative Support
- Programming and Web Site Development
- Service Desk Administration (Zoho)
- Procurement of business and IT Assets.
- Inventory Management of Entire IT asset portfolio.
Freelance Web Designer
Freelance
01.2010 - Current
- Website development, converting mockups into usable web presence with HTML, CSS and JavaScript, coding.
Education
Master of Science - Geographical Information Systems
University of Aberdeen
United Kingdom11.2015
Bachelor of Science - Computer Science
Regent University College of Science & Technology
Ghana04.2012
Skills
- Marketing analytics and data analysis
- Performance marketing strategy
- Digital advertising (SEM, paid social, display)
- Conversion rate optimization
- A/B testing and experimentation
- Marketing automation and CRM systems
- Team leadership and management
- Communication and presentation skills
- Project management
Accomplishments
- Proven track record in leading and managing successful performance marketing campaigns across multiple channels, including search engine marketing (SEM), paid social, display advertising, and email marketing.
- Deep understanding of digital marketing analytics and metrics, with the ability to analyze data, identify trends, and make data-driven decisions to optimize campaigns and drive business growth.
- Excellent leadership and team management skills, with a demonstrated ability to inspire and motivate cross-functional teams to achieve ambitious goals.
- Exceptional communication and presentation skills, with the ability to clearly articulate complex marketing concepts to stakeholders at all levels of the organization.
Certification
Access Bank School of Banking Excellence
Completed Access Bank PLC's intensive 6 month Leadership & Banking training course in Lagos Nigeria (Mar 2016 – Aug 2016).
Languages
English
Native language
French
Elementary
A2
References
Available upon request
Timeline
Manager, Customer Insights & Lead Generation
Scancom PLC (MTN Ghana)
03.2019 - Current
Lead, Analytics and Customer Engagement
Access Bank Ghana PLC
12.2015 - 02.2019
Economic Dev and IT & Transformation Services
Aberdeen City Council
07.2015 - 09.2015
Infrastructure Support Officer
Ghana Community Network Services Limited (GCNet)
10.2011 - 08.2014
Freelance Web Designer
Freelance
01.2010 - Current
Master of Science - Geographical Information Systems
University of Aberdeen
Bachelor of Science - Computer Science
Regent University College of Science & Technology
Access Bank School of Banking Excellence
Completed Access Bank PLC's intensive 6 month Leadership & Banking training course in Lagos Nigeria (Mar 2016 – Aug 2016).
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