Koby Amedume
Chorleywood,Hertfordshire
Summary
Marketing leader with extensive experience in driving business growth and achieving revenue targets in global markets. Demonstrated success in building and scaling high-performing marketing teams aligned with business objectives, including GTM strategy, demand generation, and digital marketing. Combines strategic vision with hands-on execution to develop scalable programs that enhance pipeline and market presence. Skilled in cross-functional collaboration to transform insights into actionable marketing strategies.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
Work history
Global Marketing Director, Enterprise
TeamViewer
London
10.2024 - 09.2025
- Global remit leading Enterprise Marketing strategy across APAC, US, and EMEA to accelerate TeamViewer’s Enterprise Go-To-Market.
- Responsible for developing data-driven strategies and high-impact programs that drive customer engagement, pipeline growth, and market share.
- Designed and executed Global Enterprise GTM framework, aligning with regional revenue priorities to accelerate new pipeline creation.
- Partnered with regional leadership teams across EMEA, APAC, and the US to deliver integrated campaigns, digital acquisition programs, and field marketing activations tailored to enterprise buying cycles.
- Introduced new account-based marketing (ABM) initiatives, integrating intent data and buyer journey optimisation to improve conversion rates by over 30%.
- Launched competitive displacement campaigns to drive market share capture, resulting in measurable early wins in Enterprise accounts.
- Collaborated with analyst relations, product marketing, and sales enablement to strengthen enterprise positioning and arm sales with compelling assets, case studies, and playbooks.
- Focused on applying data, analytics, and AI to optimise campaigns, improve ROI, and evolve digital channels for sustained pipeline growth.
Founder
The Demand Cloud
London
01.2024 - Current
- Established The Demand Cloud, directing a dedicated team in delivering demand generation solutions.
Formulated customised digital marketing strategies encompassing - SEO, PPC, content marketing, social media management, and email campaigns.
- Committed to fostering impactful strategies that drive client growth and enhance digital visibility.
- Exit event - The business successfully merged with a US media agency
VP International Marketing
NICE Systems
London
01.2020 - 12.2023
- Drove Go-to-Market initiatives across EMEA and APAC, focusing on Demand Generation, Field and Partner Marketing.
- Established strategic partnerships with key VARs, resulting in substantial revenue growth.
- Achieved 96% year-on-year increase in new bookings revenue through targeted campaigns.
- Built and developed a high-performing team of 30 SDRs across Europe and APAC, significantly boosting pipeline generation.
- Designed marketing programmes to enhance growth and customer loyalty in target markets.
- Conducted sales enablement training to improve partner ecosystem performance.
- Collaborated with sales and commercial operations to optimise revenue strategies.
- Built regional marketing and SDR KPIs contributing to effective revenue creation.
VP Demand Generation EMEA
8x8 Inc
London
01.2018 - 01.2020
- Spearheaded growth of field marketing pipeline by over 69% for EMEA and 36% through third-party channels.
- Built and managed comprehensive digital marketing and demand generation strategies.
- Developed a high-performing Sales Development team, averaging $800k in new pipeline creation per representative.
- Focused on delivering cloud-based collaboration and contact centre solutions globally.
Senior Director Marketing, APAC
BeyondTrust International
London
04.2016 - 01.2018
- Designed and executed all strategic marketing plans for various product lines and platforms.
- Secured record pipeline growth and bookings, culminating in acquisition by Bomgar.
- Formulated targeted marketing initiatives for cloud-based cybersecurity solutions in multiple sectors.
Group Marketing Director
IRIS Software
Windsor
12.2013 - 04.2016
- Led marketing initiatives for Cloud Accountancy software, achieving 104% of revenue targets in FY14.
- Generated £6.9M in closed won business from £19M marketing-generated pipeline(36% close rate).
- Managed a team of 8 marketeers to drive strategic campaigns and enhance performance.
- Increased online trials of IRIS Cloud Suite by 40% in FY15 through digital platforms including Capterra and Marketo.
EMEA Marketing Director
Kaseya International
10.2010 - 12.2013
- Executed EMEA go-to-market strategy, generating demand via multi-channel marketing initiatives.
- Managed territory marketing operations for France, Germany, Benelux, UK, and South Africa with five field-based managers.
- Achieved notable increases in marketing-driven revenue contributions of 20% in 2011 and 26% in 2012.
- Enhanced campaign effectiveness with introduction of 'audience journey' concept.
- Developed forecasting modelling tool that achieved threefold pipeline against revenue targets.
- Nurtured sales-ready leads through Marketo campaigns at twice the rate of outbound efforts.
- Increased lead conversions by 25% and reduced time-to-sale by 30% via B2B lead scoring and automated email nurturing programmes.
- Quadrupled marketing qualified leads while decreasing cost per lead by 30% across EMEA.
Platform Marketing Lead (OS Product Manager)
Microsoft UK Limited
Reading
11.2007 - 10.2010
- Led business and marketing initiatives for Microsoft Cloud OS ecosystem, driving adoption and revenue.
- Achieved 'Gold Star Award' for successful launch campaigns of Windows Azure Cloud platforms targeting developers.
- Developed and launched 'The Arc', a customer magazine achieving over 5,000 quarterly subscribers.
- Surpassed audience engagement targets through strategic communication and interaction.
Head of Marketing
Konica Minolta
Reading
01.2005 - 11.2007
- Spearheaded ‘go-to-market’ strategy for UK and Irish business units.
Managed resources including €6 million budget and diverse teams across multiple functions. - Oversaw Distribution, Reseller Marketing, MarComms, Graphic Design, PR, and Online operations.
- Directed the creation of innovative marketing materials, enhancing consumer engagement.
- Conducted thorough market research with an objective to understand customer behaviours.
- Led cross-functional teams for successful product launches.
Education
Master of Business Administration - Marketing Management
University of Plymouth
Plymouth 09.2018 - 07.2019
Bachelor of Business Administration - Marketing and Business
University of Hertfordshire
Hatfield 09.1991 - 06.1994
Skills
- Global mindset
- GTM Strategy leadership
- Demand generation strategy
- Growth Marketing
- Brand and Digital Marketing
- Regional and Field Marketing
- Channel and Partner Marketing
Accomplishments
- NICE CEO's award 'NCA Hunter' and President's club award for achieving the highest growth of ‘new logo' wins in the EMEA region.
- Awarded a Microsoft ‘Gold Star' award for marketing campaigns to Technical and Developer Audiences.
- TechTarget Industry Marketing Leader of the year
- First runner up in the Creative B2B Marketing Category for Cannes Lions 2019.
Timeline
Global Marketing Director, Enterprise
TeamViewer
10.2024 - 09.2025
Founder
The Demand Cloud
01.2024 - Current
VP International Marketing
NICE Systems
01.2020 - 12.2023
Master of Business Administration - Marketing Management
University of Plymouth
09.2018 - 07.2019
VP Demand Generation EMEA
8x8 Inc
01.2018 - 01.2020
Senior Director Marketing, APAC
BeyondTrust International
04.2016 - 01.2018
Group Marketing Director
IRIS Software
12.2013 - 04.2016
EMEA Marketing Director
Kaseya International
10.2010 - 12.2013
Platform Marketing Lead (OS Product Manager)
Microsoft UK Limited
11.2007 - 10.2010
Head of Marketing
Konica Minolta
01.2005 - 11.2007
Bachelor of Business Administration - Marketing and Business
University of Hertfordshire
09.1991 - 06.1994
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