KATE WATSON
London
Summary
Organised and dedicated strategic-thinking sales professional, with excellent attention to detail and superb time management skills stemming from a strong career in event managment. Excellent expertise in identifying and qualifying prospects and revealing their needs, delivering solutions and presenting high-level technical elements. Current achievements were possible largely due to my hard working attitude and determination, which have been recognised in the numerous promotions received during career. Main personality traits are largely linked to being social and confident, which have allowed regular interactions with new people resulting in a wide network of associates and friends. Colleagues and clients have often commented on my positive interpersonal relationship skills, which I utilise effectively to meet key performance outcomes.
Overview
8
8
years of professional experience
Work history
Head of Business Development
CrossTech
London
2025.01 - Current
- Won a £700k+ flagship project in the first six months, shaping product roadmap priorities and strengthening market positioning.
- Owned £1M annual revenue target, defined data-led monthly targets, developed and executed targeted sales campaigns to drive growth.
- Led all marketing activity across digital, social, website and sales collateral, developing brand positioning, managing content strategy, and producing client presentations ensuring consistent messaging and supporting business growth.
- Led global, multi-organisational tender responses, coordinating cross-functional teams to secure high-value strategic opportunities.
- Produced detailed revenue forecasts and pipeline reporting, aligning closely with the product team to inform roadmap priorities and commercial strategy.
- Managed and developed an international cross-functional team, driving performance, accountability and delivery against commercial objectives.
- Led end-to-end planning and delivery of events, managing budgets, overseeing on-site execution and generating new business opportunities through strategic networking.
Regional Sales Manager Middle East & North Africa
Pixotope
London
2022.11 - 2024.03
- Selected to manage undeveloped territory, Middle East and North Africa, based on previous success growing Education Institute Sales by 300% within 5 months.
- Identified new opportunities for Q1 2024 pipeline worth over 3,000,000 USD.
- Represented organisation to public at trade exhibitions and conventions, driving awareness of Pixotope Solution across region.
- Regularly ran on-site pop-up events and presented demonstrations at public and invite only events which involved allocating teams and materials.
- Appointed by Chief Revenue Officer to support sales teams in other regions, such as UK and Germany to maximise their sales.
- Collected award for Investment in Women at Rise Awards Ceremony.
Regional Sales & Marketing Manager for Oceania
Disguise
London
2022.01 - 2022.09
- Selected to be first Regional Sales and Marketing Manager for Oceania following previous success as BDR.
- Drove business development by cultivating strong client relationships and executing benefit-oriented sales presentations to prospects.
- Attended monthly forecasting and pipeline review meetings, including action plan proposals with CEO and CCO.
- Closed annual target of 1,476,464 USD in 6 months.
- Achieved 666% of May monthly target.
- Received nomination for Rising Star award for Women in Tech Excellence Awards for outstanding sales achievements.
Business Development Executive
Disguise
London
2020.11 - 2022.01
- Generate sales leads that resulted in new account wins.
- Responsible for large numbers of countries such as, UK, Australia, New Zealand, and majority of Europe
- Prospected, scoped and created opportunities to grow market across multiple verticals.
- Delivered innovative presentations to executive decision makers.
- Achieved on average 150% of monthly KPI's.
- Trained new staff to efficiently manage sales pipeline.
Sales and Events Manager
IHG- Intercontinental Hotel Group
London
2019.08 - 2020.10
- Exceeded every monthly forecast target for over 1 year.
- Created social media content to promote brand awareness and increase audience engagement.
- Generated leads and identified local marketing opportunities, networking and participating in trade fairs, conferences and exhibitions.
- First Sales Team to achieved IHG annual Department of the Year award.
Sales and Events Executive
Hotel du Vin- Cannizaro House Wimbleon
London
2018.09 - 2019.08
- Organised and supervised wide variety of events and functions with diverse range of clientele.
- Provided effective leadership and direction to team members in preparation and duration of each event, whilst also motivating them to ensure highest level of quality.
- Strived to meet high standards of excellence, whilst adding highly individualised approach, resulted in staying in touch with guests post event, which regularly equalled return business. This is reflected in 98% customer satisfaction rating
Education
Bachelor of Arts - Sociology
Leeds Beckett University
Leeds2016
A-Levels - English Literature, English Language, Sociology
Gosforth Academy
Newcastle upon Tyne2012
Skills
- Territory management and growth
- Change management expertise
- International account management and development
- Persuasive negotiations
- Lead generation & qualification
- Sales pipeline management
- Technical presenting
- Relationship building
- Contract negotiations
- Event Management
- Excellent communication skills
- Product launch expertise
Timeline
Head of Business Development
CrossTech
2025.01 - Current
Regional Sales Manager Middle East & North Africa
Pixotope
2022.11 - 2024.03
Regional Sales & Marketing Manager for Oceania
Disguise
2022.01 - 2022.09
Business Development Executive
Disguise
2020.11 - 2022.01
Sales and Events Manager
IHG- Intercontinental Hotel Group
2019.08 - 2020.10
Sales and Events Executive
Hotel du Vin- Cannizaro House Wimbleon
2018.09 - 2019.08
Bachelor of Arts - Sociology
Leeds Beckett University
A-Levels - English Literature, English Language, Sociology
Gosforth Academy