
Director of Strategy & Behavioural Insights with senior leadership experience in UK health and social care, specialising in turning strategy into consistent, measurable operational delivery. At A Star Care, I lead organisation-wide service improvement by applying behavioural science to strengthen compliance, documentation quality, training completion, and day-to-day performance under real operational pressure. I design practical, evidence-informed interventions that reduce friction in workflows, sharpen accountability, and build reliable systems that support safe, person-centred care. With a BSc in Economics and a strong analytical approach, I combine data, stakeholder insight, and frontline realities to drive growth, improve efficiency, and deliver sustainable quality outcomes across teams and services.
• Developed and executed a growth plan that increased monthly revenue by £25k–£60k within 6–12 months, enabling expansion into 1–2 new local authority areas and securing 10–25 new client placements.
• Oversaw daily operations for 25–80 staff, including 3–8 team leads/department managers, improving rota coverage to 95–98% and reducing missed or late calls by 15–30%.
• Partnered with HR to recruit and onboard 5–15 new carers per month, reducing time-to-fill from 4–6 weeks to 2–4 weeks while maintaining 100% compliance with DBS, training, and right-to-work requirements.
• Managed annual budgets of £1m–£4m, implementing cost controls that cut agency spend and overtime by 10–20% and improved gross margin by 2–5 percentage points.