Kitty Robson
London
Summary
Organised and dependable individual, eager to manage multiple priorities with a positive attitude. I’m looking for the opportunity to work as an instrumental part of a creative marketing team.
Overview
4
4
years of professional experience
Work History
Account Executive
Re:act Marketing
07.2024 - Current
- Managed FMCG client accounts, overseeing account performance and delivering successful marketing strategies.
- Supervised cross-functional teams, ensuring collaboration and efficient project execution.
- Handled budgeting and phasing to optimise campaign ROI, ensuring projects were delivered within scope and on schedule.
- Directed an impactful Out-of-Home campaign, demonstrating expertise in strategic planning and execution.
Social Media Executive
TMW Unlimited
01.2022 - 09.2023
- Boosted brand awareness by creating and implementing innovative social media campaigns.
- Analysed social media trends to incorporate posting schedules and maximise audience engagement.
- Developed relationships with influencers to improve brand reach and widen community engagement.
- Collaborated with team members to develop creative campaigns for social media platforms.
Social Media Marketing Intern
TMW Unlimited
09.2021 - 12.2021
- Conducted in-depth market research to identify trends, enabling better-targeted marketing efforts.
- Managed customer inquiries and complaints via social media channels, providing prompt resolutions and excellent customer service.
Social Media Manager
Particularly Good Potatoes
04.2021 - 08.2021
- Tracked and reported on key metrics including engagement rate, reach, impressions and adjusting strategy as necessary which has allowed our following to grow
- Applied brand awareness and appropriate tone of voice across all communications to strengthen company image.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Education
A Levels - Geography, English, Business Studies
Strathallan School
Social Anthropology -
The Univeristy of Edinburgh
07.2021
Certified Digital Marketing
Digital Marketing Institute
09.2021
Skills
- Brand Management
- Strategic Thinking
- Attention to Detail
- Influencer Marketing
- Excellent Communication
- Team Collaboration
Hobbies and Interests
In my free time I like to keep active, I love running and spending time outdoors. I ran my first marathon in 2021 to raise money for the Mental Health Foundation. Next year I will be running my first Ultramarathon, which follows the circumference of Tiree in Scotland.
Timeline
Account Executive
Re:act Marketing
07.2024 - Current
Social Media Executive
TMW Unlimited
01.2022 - 09.2023
Social Media Marketing Intern
TMW Unlimited
09.2021 - 12.2021
Social Media Manager
Particularly Good Potatoes
04.2021 - 08.2021
A Levels - Geography, English, Business Studies
Strathallan School
Social Anthropology -
The Univeristy of Edinburgh
Certified Digital Marketing
Digital Marketing Institute
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