Kirsty Wilson
Cambridge,United Kingdom
Summary
Dynamic marketing professional with expertise in prospecting customers, cold calling, and calculating ROI. Proven track record in revenue generation through strategic planning and multi-channel marketing. Skilled in print and digital marketing, and social media tools to enhance brand strategy and customer engagement. Adept at project management and campaign execution, leveraging CRM systems for client relationship maintenance. Career goal: to drive impactful marketing programmes that build brand awareness and optimise sales performance.
Overview
22
22
years of professional experience
1
1
Certification
Work history
Media Marketing Consultant
Iliffe Media
Cambridge , United Kingdom
2019.10 - 2026.04
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Discussed SEO needs and optimised strategies for short- and long-term campaigns.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Worked on portfolio of products print and digital.
- Achieved higher customer engagement with tailored advertising campaigns.
- Identified trending topics for feature inclusion in magazine supplements.
- Analysed market trends and consumer behaviour, tailored advertising efforts accordingly.
- Liaised closely with design teams to create visually appealing advertising materials.
- Developed compelling advertising campaigns for increased product awareness.
- Managed client accounts efficiently, ensuring timely delivery and satisfaction.
- Tailored sales approach according to individual customer needs.
- Collaborated closely with editorial team to stay informed about latest publications.
- Created compelling sales pitches to attract new subscribers.
- Maintained detailed records of all sales activities for future reference.
- Trained new staff members to boost overall team performance.
- Sourced leads through networking at industry events and exhibitions.
- Improved customer satisfaction by managing relationships effectively.
Sales Executive
Archant
Huntingdon, United Kingdom
2019.01 - 2019.09
- Analyzed past sales data and team performance to develop realistic sales goals.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Monitored and adjusted pricing based on market trends and customer feedback to meet expectations and increase sales.
- Created and implemented successful sales campaigns to drive leads and increase sales.
- Established and maintained positive relationships with vendors to determine product availability and quality.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Recommended complementary purchases to customers, increasing revenue.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Maintained an extensive knowledge of all products offered, assisting in informative customer interaction.
Sales Team Leader
Iliffe media
Cambridge, United Kingdom
2004.01 - 2015.04
- Expanded company customer base and cemented market presence by implementing strategic sales plans.
- Set ambitious sales goals and motivated strong performance to keep team growing effectively.
- Led regular team meetings to keep sales personnel motivated with tips, techniques and relevant information.
- Built strong team by recruiting and developing top sales talent.
- Forecasted sales to management and collaborated to build effective sales team.
- Worked closely with high-profile customers needing special assistance to resolve complaints and develop customized solutions meeting unique requirements.
- Trained, coached, and mentored new sales associates for maximum performance.
- Kept detailed track of sales and customer information in company system.
Education
A Level - English
St.Ivo
St.IvesA Level - Computer And Information Sciences
St.Ivo
St.IvesA Level - Business
St.Ivo
St.IvesDigital Marketing Diploma - Digital Marketing
New Skills Academy
Cambridge, Cambridgeshire 2022.02 -
Skills
- Prospecting customers
- Calculating ROI
- Event networking
- Event Sponsorship
- Revenue Generation
- Social media activities
- Project Management
- Marketing Strategies
- Strategic planning
- Communication and writing skills
- CRM
- Campaign execution
- Brand strategy
- Multi-channel marketing
- Customer engagement
- Email marketing campaigns
- Digital marketing
- SEO
- Digital media
- Social media tools
- Search engine optimisation
- Google Slides
- Marketing programs
- Brand awareness building
- Knowledge of crm systems
- SEO and sem knowledge
- Client relationships maintenance
- Pay per click campaigns
- Team Leadership
- Digital marketing
- Google Ads
- Sales
Certification
Digital Marketing Diploma
Affiliations
- Book club geek
- Nature lover
- Home Interior enthusiast
Personal Information
Title: Digital Marketing Consultant
Certifications
2022-02
Interests
Travel
Timeline
Digital Marketing Diploma - Digital Marketing
New Skills Academy
2022.02 -
Media Marketing Consultant
Iliffe Media
2019.10 - 2026.04
Sales Executive
Archant
2019.01 - 2019.09
Sales Team Leader
Iliffe media
2004.01 - 2015.04
A Level - English
St.Ivo
A Level - Computer And Information Sciences
St.Ivo
A Level - Business
St.Ivo