Kirsty Nicholson
Altrincham,Cheshire
Summary
Personable, Senior Global Account Manager with over 20 years experience in Business Travel. Gifted at building relationships and efficiently resolving customer issues. Increases business opportunities through outstanding client presentations, effective communication skills and dedication to customer service. Experienced in selling to an international market, with a strong multi-cultural awareness & knowledge of securing business across many sectors in a global arena increasing market share and developing brand awareness. Highly experienced in working with online booking tools and providing solutions to manage client's business travel programmes. Flexible, willing to travel to establish and strengthen relationships, secure new business & scope new avenues of revenue. Highly skilled in understanding clients needs and being able to be agile and deliver commercial negotiations. Ability to effectively present and influence individuals and groups at all levels.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
Work history
Senior National/Global Account Manager
Corporate Travel Management
Manchester, UK
11.2022 - Current
- Experienced and pro-active in assisting the new business implementations and working closely with the UK/global implementation team to ensure customer expectations are met
- Proven success in implementing Global Business plans in a collaborative approach for customers expanding to global reach who want to drive change globally within their business travel
- Working with clients to ensure leakage and business growth, being commercially focused on retaining existing customers through commercial awareness/managing & contract renewal
- Working with regional and global offices delivering multi-cultural service & driving online adoption with multiple technology solutions
- Develop strategic global partnerships to deliver commercial benefits for the customer & business.
- Highly experienced in working with online booking tools and providing solutions to manage client's business travel programmes
- Flexible, willing to travel to establish and strengthen relationships, secure new business & scope new avenues of revenue
- Leading the Corporate team, collaborating, mentoring & coaching team members
- Responsible for CTM Corporate portfolio providing KPI reports to illustrate overall performance financials (budgets, billing, profit& loss, revenue)
- Confident and effective communicator
- Effective communicator, presenting and influencing individuals and groups at all levels Ability to translate and communicate key business priorities to a multi-cultural team to support the development and execution of tactical sales growth and activity
- Demonstrates expert functional, technical and people and process management skills as well as customer (external and internal) relationship skills.
- Responsible for client success, educating partners internally on financial and operational strategies to support account growth.
- Nurtured client relationships, scheduling on-site visits or off-site meetings to touch base on account needs.
- Leveraged strong working knowledge of products and systems within Travel industry.
- Cultivate strong rapport with clients and stakeholders to support long-lasting partnerships.
Business Growth Coach
Manchester Business Growth Hub
Manchester, UK
01.2021 - 11.2022
- Adapted coaching and leadership styles to suit individual needs
- Managed behavioural challenges to reduce disruption to training sessions.
- Developed trusted rapport with teams and individuals to understand strengths, weaknesses and motivations.
- Consistently applied effective, innovative coaching methods to meet and exceed team needs.
- Documented workflow charts, records and job descriptions to guide overall organisational improvements.
- Helped organisations improve customer satisfaction and achieve measurable results.
- Scrutinised existing and proposed methods and procedures.
- Identified departures from agreed-upon procedures and standards and helped close gaps.
- Promoted continuous improvement by problem-solving and sharing suggestions to optimise team operations.
Senior National/Global Account Manager
Cresta Business Travel
Manchester, UK
01.2019 - 01.2022
- Experienced and adapted to the buying signals of the global account based in Paris; absorbing information in order to consultatively sell all relevant solutions
- Demonstrated strong commercial acumen and grew the overall revenue portfolio of all client base
- Collaborated with cross-company departments, developing new strategies to capitalise on emerging customer trends.
- Oversaw business staffing and training, building successful, customer-focused team.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
- Delivered services to customer locations within target timeframes.
- Highlighted growth opportunities within current client accounts and campaigns to increase revenue.
- Devised target customer strategies to meet business growth and profit objectives.
- Provided first-class client services, from onboarding to daily account management.
- Pursued new business opportunities by forging strong networks and contacting potential buyers.
- Employed exceptional rapport-building skills to nurture key relationships.
- Resolved client complaints quickly and used feedback to improve account management services.
Sale Director
Corporate Travel International
Manchester, UK
01.2014 - 01.2019
- Built long-term relationships with customers and generated referrals from existing clients.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Qualified prospects to determine future sales possibilities and improve conversion efforts.
- Unearthed new target markets, prospective clients and key sector decision-makers.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Generated new leads and opportunities to maximise revenue.
- Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.
- Delivered professional sales presentations, creatively communicating product quality and market comparisons to prospective clients.
- Managed client relationships from early stages of sales process through to post-sales
- Improved profitability, developing pipeline using multiple sales channels and penetration strategies.
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
- Managed team of 10 staff, driving performance with motivational strategies to exceed sales targets.
Education
Diploma of Higher Education - Teaching and Training
Manchester College
Manchester 01.2021 - 01.2023
Skills
- Communication skills
- Leadership
- Problem-solving
- Customer-focused
- Knowledge of Industry Technology
- Relationship management
- Cross-functional stakeholder management
- Business forecasting
- Virtual account management
- Supply chain management
Affiliations
- Running, yoga, travel, socialising, tennis and cooking
Timeline
Senior National/Global Account Manager
Corporate Travel Management
11.2022 - Current
Business Growth Coach
Manchester Business Growth Hub
01.2021 - 11.2022
Diploma of Higher Education - Teaching and Training
Manchester College
01.2021 - 01.2023
Senior National/Global Account Manager
Cresta Business Travel
01.2019 - 01.2022
Sale Director
Corporate Travel International
01.2014 - 01.2019