Kirsty Morrison
Glasgow,Glasgow City
Summary
Dynamic and results-driven retail leader with over 25 years of experience across fashion, beauty, jewellery, and lifestyle sectors. Skilled in driving sales growth through exceptional visual merchandising, inspiring leadership, and a commitment to developing high-performing teams. Having worked across the UK and internationally—from Scotland and London to Hong Kong and Southeast Asia—I bring a global perspective and a deep understanding of diverse retail markets.
I relocated to Hong Kong in 2010 at the request of the Global Retail Director to oversee Ted Baker’s stores, strengthening brand presence and supporting expansion across Asia, China, and Japan as an L&D Business Partner.
In 2017, I was headhunted by COS to serve as Area Manager for East Asia, overseeing 13 stores across Hong Kong, Singapore, and Malaysia. After returning to Scotland in 2020 to be closer to family, I successfully launched & Other Stories’ first Scottish store in St James Quarter and drove regional growth as East Scotland Regional Manager for Pandora Jewellery. I am now seeking an opportunity with an aspirational brand where I can leverage my extensive international experience to deliver world-class customer experiences and continued business growth
Overview
28
28
years of professional experience
Work history
Regional sales manager
Pandora Jewellery
East Scotland
2023.09 - 2026.01
- Oversaw sales initiatives and team performance across 10 stores from Edinburgh to Aberdeen.
- Built a strong leadership team within the region through effective recruitment and development.
- Drove a +6% growth in Top TO store in ST James Quarter
- Achieved the highest lfl for Q4 in 2025, performing better than division and company.
- Facilitated regular team meetings to enhance communication and collaboration within the sales force.
Store Manager
And Other Stories
Edinburgh
2021.05 - 2023.04
- Launched brand in Scotland at St James Quarter, establishing presence in a key market.
- Drove yearly double digit growth and consistently in top 5 TO in UK, regularly beating Covent Garden and other London stores.
- Implemented succession planning that facilitated internal promotions from key holders to department managers and from department managers to assistant manager and store manager.
- Achieved highest scores in season start visits through exceptional visual merchandising and store standards.
Area Manager - HK / Singapore / Malaysia
COS
Hong Kong
2017.06 - 2020.04
- Managed a cross functional area team of 8 which included VM, HR and finance departments. Full ownership of people, operations and P&L accountability across our stores in Hong Kong , Singapore and Malaysia. Annual turnover of >50M euros, with >20% surplus.
- Developed 18 direct reports, including area team and store managers, within a workforce of 250 employees.
- Project managed COS first Asia pop up store, during the renovation of our flagship store in HK. A successful concept store showcasing news ways to display product with elevated customer service, including an in-store coffee shop. This enabled us to retain our customers and attract new, resulting in an increased annual turnover for the area, when our flagship store was closed for 9 weeks.
- Presented quarterly business reviews to regional APAC leadership team.
- Overseen content and execution of bi annual store manager meetings.
Learning and development business partner - Asia
Ted Baker
Hong Kong
2016.03 - 2017.05
- Assisted in the implementation of L&D strategy targeted at Asia market.
- Supported the development and delivery of engaging learning solutions that reflect core values and brand image.
- Facilitated monthly management development sessions to strengthen leadership skills and reinforce core values.
- Coordinated workshop on training techniques for APAC VM team to improve training delivery.
- Supported recruitment for senior positions in the region, including Area Manager for Japan.
- Provided ongoing assistance for ER and succession planning with area managers.
- Supported HR operations to enhance regional effectiveness.
- Managed consultations for store relocations in Hong Kong and Tokyo.
- Enhanced product knowledge through regular quizzes and translated company guides.
Area Manager
Ted Baker
Hong Kong
2010.04 - 2016.03
- Turnover increased from 3m GBP( 2 stores) in year 1 to > 10M GBP 4 stores in year 5
- KPI's above company average in loss prevention (0.4%), ATV (1900) and IPC ( 2.1)
- Implemented business strategy and vision in Hong Kong.
- On return from 6 months maternity leave in 2013, sales increased by 20%, I received a personal email from the CEO Ray Kelvin congratulating me on my impact on the business, and I won "most internationally appreciaTED" as the team day in London.
- Achieved award for highest contribution at Harbour City store in 2014/15.
Store Manager - Floral St / White City /Selfridges
Ted Baker
London
2003.07 - 2010.03
Concession manager Frasers
Ted Baker
Glasgow
2001.09 - 2004.03
Supervisor
Ted Baker
Princes Square, Glasgow
2000.09 - 2001.09
Management trainee
Topshop
Glasgow
1998.01 - 2000.09
Education
Higher National Diploma - Maths / English / Art
Cardinal Newman High School
Glasgow 1998.06 -
Skills
- Sales strategy
- Project management
- Retail operations
- International experience
- HR and L&D
- Interpersonal communication
Timeline
Regional sales manager
Pandora Jewellery
2023.09 - 2026.01
Store Manager
And Other Stories
2021.05 - 2023.04
Area Manager - HK / Singapore / Malaysia
COS
2017.06 - 2020.04
Learning and development business partner - Asia
Ted Baker
2016.03 - 2017.05
Area Manager
Ted Baker
2010.04 - 2016.03
Store Manager - Floral St / White City /Selfridges
Ted Baker
2003.07 - 2010.03
Concession manager Frasers
Ted Baker
2001.09 - 2004.03
Supervisor
Ted Baker
2000.09 - 2001.09
Higher National Diploma - Maths / English / Art
Cardinal Newman High School
1998.06 -
Management trainee
Topshop
1998.01 - 2000.09