Summary
Creative Designer specialised in delivering strategic, digital-first solutions across diverse environments. Transformed complex business challenges into engaging visual communications and integrated marketing campaigns through collaboration with clients and multidisciplinary teams. Delivered impactful B2B communications, brand development, and digital experiences, utilising advanced design tools to create user-focused and commercially effective marketing assets.
Overview
12
12
years of professional experience
Work History
Multimedia Designer
Hale Design & Marketing
08.2021 - Current
- Deliver creative solutions for international clients across digital, social, branding, and content marketing projects.
- Develop social-first content, campaign visuals, branded graphics, presentations, and marketing collateral tailored to different audiences and platforms.
- Manage projects from concept through execution including content planning, copywriting, design, and scheduling.
- Collaborate directly with clients to shape creative direction and deliver engaging, strategic visual communication.
Senior Multimedia Designer
VML (Wunderman Thompson)
07.2022 - 01.2026
- Embedded within a major client studio, delivering UX/UI and digital product design solutions across websites, mobile applications, CRM systems, and direct marketing platforms.
- Designed end-to-end digital experiences across web, mobile, CRM, and multi-channel platforms.
- Produced wireframes, sketches, mock-ups, user flows, and interactive prototypes to communicate design concepts and improve user journeys.
- Worked extensively with reusable component libraries and design templates to ensure consistency, scalability, and efficient delivery.
- Collaborated closely with developers, stakeholders, strategists, and marketing teams to translate requirements into intuitive digital experiences.
- Contributed to UX discussions, interaction design decisions, and iterative design refinements based on stakeholder and user feedback.
- Developed homepage concepts, landing pages, email experiences, and style guides that improved consistency and usability across digital touchpoints.
- Researched design trends, interaction patterns, and emerging technologies to support continuous product improvement.
- Operated within fast-paced Agile delivery environments while managing multiple concurrent projects and collaborating closely with technical and non-technical stakeholders.
- Applied user-centred design principles to improve usability, engagement, and customer experience across digital products.
Marketing Manager & Graphic Designer
ITR Africa
02.2021 - 08.2021
- As the sole designer, I spearheaded the end-to-end creation and management of all visual collateral and digital presence. This included designing a new website layout, company brochures, vehicle branding, and a wide range of digital assets like stock images, GIFs, and daily social media content (primarily LinkedIn). I also managed social media accounts, compiled biweekly EDMs, and created ad hoc specials. My role extended to assisting HR with event collateral, demonstrating strong project management skills and the ability to independently deliver high- quality work under tight deadlines.
Graphic Designer
Be a Better Human
09.2020 - 10.2020
- Led the design and development of an intuitive and engaging e-learning platform, focused on optimizing resource accessibility and reducing information clutter. Beyond user-centric layout design, I critically engaged with NGO personnel, facilitating necessary approvals and presenting platform concepts to bridge design vision with diverse organizational needs. This experience honed my communication and collaborative skills, enabling me to effectively bridge design vision with diverse organizational needs.
Graphic Designer
Flight Centre Travel Group
11.2015 - 03.2020
- Advanced from Junior Designer to a lead role within a 6-person team over nearly 5 years.
- Initially responsible for digital screen design for national stores and supplier operational continuity.
- Managed comprehensive digital and print design needs for two niche corporate and leisure travel brands.
- Fostered extensive collaboration with brand managers and internal clients, applying strong project management skills to deliver comprehensive digital and print design solutions for two niche travel brands while effectively managing diverse stakeholder needs.
Junior Designer
Print Edge Studio
06.2014 - 11.2015
- Managed end-to-end design projects, from initial client brief to final execution, ensuring client satisfaction.
- Enhanced interpersonal, communication, and multitasking skills by managing concurrent design projects and client relations.
- Assisted management in prioritising client projects to enhance workflow.
- Delivered customer service to new and existing clients, strengthening relationships.
Education
Course - UI/UX
01-2019
Course - Drupal 8
01-2019
Diploma - Copywriting
01-2018
Diploma - Digital Marketing
01-2016
Course - Blogging & Content Marketing
01-2016
BA - Graphic Design
01-2014
Matric -
01-2009
Skills
- UX and UI design
- User-centred design
- Interaction design
- Wireframing
- User flows
- Information architecture
- Responsive web design
- Accessibility and usability
- Design systems
- Component libraries
- UX strategy
- Product thinking
- Workflow optimisation
- Cross-functional collaboration
- Client collaboration
- Stakeholder engagement
- Stakeholder management
- Agile delivery methodologies
- Visual communication
- Brand and digital experience design
- UX design strategies
- Brand strategy
- Interactive prototyping
- Problem solving
- Senior product design
- Adobe Creative Cloud
Connect with me
- https://www.linkedin.com/in/kirstyhale/
- https://www.behance.net/kirstyhale
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Multimedia Designer - VML (Wunderman Thompson)
07.2022 - 01.2026
Multimedia Designer - Hale Design & Marketing
08.2021 - Current
Marketing Manager & Graphic Designer - ITR Africa
02.2021 - 08.2021
Graphic Designer - Be a Better Human
09.2020 - 10.2020
Graphic Designer - Flight Centre Travel Group
11.2015 - 03.2020
Junior Designer - Print Edge Studio
06.2014 - 11.2015
Udemy - Course, UI/UX
Udemy - Course, Drupal 8
Blackford Centre - Diploma, Copywriting
Shaw Academy - Diploma, Digital Marketing
Shaw Academy - Course, Blogging & Content Marketing
Pearson Graduate Institute - BA, Graphic Design
Rand Park High School - Matric,