Kirsty Beard
Sandy,Beds
Summary
Dynamic professional with expertise in building customer relationships and utilising CRM systems to drive business growth. Proficient in networking, brand promotion, and market research, with a keen eye for competitor analysis. Demonstrates exceptional attention to detail, organisation, and planning skills. Skilled in Salesforce software, customer service, upselling, account management, and project management. Committed to leveraging these competencies to enhance client satisfaction and achieve strategic business objectives.
Results-driven Sales Executive with talent for closing deals and driving revenue growth. Expert in building lasting client relationships and delivering tailored sales strategies. Consistently exceeded targets by focusing on customer needs and market trends.
Overview
10
10
years of professional experience
Work history
Sales Executive
Champneys wellness resorts
Henlow, Beds
2019.03 - Current
- Achieved effective sourcing and securing of MICE opportunities, resulting in increased business for wellness resorts.
- Delivered comprehensive event management, successfully coordinating diverse events from small meetings to exclusive buyouts.
- Realised efficient tracking of event enquiries through CRM systems, ensuring all targets were consistently met.
- Secured accurate contracts and invoices, leading to timely payments and smooth financial reconciliations.
- Facilitated tailored event experiences for corporate clients, enhancing satisfaction and repeat engagement.
- Drove additional service offerings, resulting in increased revenue through strategic upselling.
- Established strong partnerships with resort managers, ensuring proficient communication and service delivery.
- Maximised booking efficiency for accommodation and meeting spaces, supporting client needs effectively.
- Cultivated business travel arrangements that encouraged repeat patronage and sustainable growth.
- Optimised third-party platform rates, enhancing online booking visibility and competitiveness.
Reservations and treatment agent
Champneys Reservations
Henlow, Beds
2010.11 - 2019.03
- as the first point of contact with the company, responsible for assisting customers with inquiries, questions, and complaints over the telephone.
- Facilitated guest bookings at resorts, ensuring accurate data entry.
- Processed payments and maintained confidentiality of card details.
- ensuring good customer service and building relationships with customers during the booking process
- Upselling and promoting additional services and options, ensuring excellent product knowledge to allow guests to make the most of their visits
Runner & Customer Service Desk Assistant
ASDA
Biggleswade
2005.10 - 2010.11
- Supported front end operations during shifts, ensuring checkout operators received assistance with customer service queries and complaint resolution.
- Facilitated timely breaks and finish times for operators, maintaining seamless department transitions to enhance customer experience.
- Collaborated with team members and management to meet staffing requirements during peak customer demand.
Home Duties
2005.07 - 2005.10
Quality Control Technician
Dewhirst Toiletries (Now Meller Beauty)
Sandy
2002.09 - 2005.07
- Assisted in compliance with commercial laws and completion of paperwork to required standards.
- Supported establishment of production lines with quality components relevant to products manufactured.
- Monitored cleaning logs and performed inspections to prevent cross-contamination and maintain quality.
Education
GCSE - Grades A-C
Sandy upper school
Sandy, Central BedfordshireSkills
- Building Customer relationships
- Utilising CRM systems
- Networking and brand promotion
- Market research and looking at competitor set
- Attention to detail
- Organisation, efficiency and planning prioritisation
- Salesforce software proficiency
- Customer Service
- Upselling expertise
- Account management
- Project Management
References
References are available, on request.
Affiliations
- Running, spending time with the family, avid reader
Accomplishments
Very proud to have run the Soccer Aid for UNICEF training camp on behalf of the venue for the last 5 years, and to have secured the PFA training camp for the 3rd year running at our Leics resort. Won the contract for Ideas Fest 2026.
Proud to have seen a YOY growth in a very challenging market for the last 5 years running.
References
References available upon request.
Timeline
Sales Executive
Champneys wellness resorts
2019.03 - Current
Reservations and treatment agent
Champneys Reservations
2010.11 - 2019.03
Runner & Customer Service Desk Assistant
ASDA
2005.10 - 2010.11
Home Duties
2005.07 - 2005.10
Quality Control Technician
Dewhirst Toiletries (Now Meller Beauty)
2002.09 - 2005.07
GCSE - Grades A-C
Sandy upper school