Kirsten Kalns
Southam,Warwickshire
Summary
Ambitious and forward-thinking Marketing Automation Manager and CRM specialist with talent for leveraging technology to optimise campaigns and drive engagement. Skilled in implementing automation tools that streamline workflows and improve customer targeting. Consistently enhanced lead generation and conversion rates through strategic planning, data analysis and campaign optimisation.
Proficient in leveraging CRM systems and email marketing platforms, coupled with strong communication and project management skills.
Holds a Full UK Driving Licence.
Overview
20
20
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work History
Marketing Automation Manager
Inspired Thinking Group
Remote
08.2023 - 01.2025
- Working directly with client stakeholders to improve marketing strategies to drive engagement, implementing a range of different one-off and always-on campaigns
- Taking on role of Production Manager and technical SME for new major client
- Analysing the outcome of various marketing campaigns, making recommendations on how to increase engagement based on performance data
- Creating and maintaining internal documentation, including development guidance, QA checklists, QA testing results and change logs
- Identifying weaknesses in processes and performing root cause analyses to improve quality on deliverables
- Managing a team of five Senior Marketing Automation Specialists, overseeing their personal development and ensuring departmental KPI's are met
- Developing quality training plans for each client, to ensure smooth onboarding for new members of the team
- Escalating critical issues with key stakeholders ensuring production and resource issues were addressed
- Creating bespoke self-improvement plans, running bi-weekly one-to-ones and annual reviews for each member of the team to track progress and professional growth
Senior Marketing Automation Specialist
Inspired Thinking Group
09.2022 - 08.2023
- Responsibility for assigned campaign delivery, including the overall quality, speed, and commercial viability of the work completed
- Executing, maintaining and reporting on large scale of customer journeys
- Optimising workflows through careful design, implementation of automated systems and through meticulous data analysis via CRM
- Attending client workshops, preparing briefs for MAT colleagues, campaign setup, quality checking and monitoring the journeys following deployment
- Playing an active role in the onboarding process by supporting new team members and assisting in training
CRM and Conversion Manager
Coventry University Recruitment
01.2022 - 07.2022
- Planning, scheduling, and implementing communication streams associated with Higher Education recruitment activities
- Audience building and segmentation using SQL, filtering, data extract and automation studio
- Maintaining and developing CRM systems and touchpoints used to communicate with target audiences
- Developing excellent working relationships internal and external designers and suppliers
- Producing and maintaining an annual communications strategy that covers all audiences and channels
- Conducting regular audits of the CRM data to ensure accuracy.
- Developing automated programmes to drive engagement and improve campaign efficiency.
CRM Specialist
Coventry University Recruitment
07.2020 - 01.2022
- Planning, scheduling, and implementing communication streams associated with Higher Education recruitment activities
- Audience building and segmentation using SQL, filtering, data extract and automation studio
- Maintaining and developing CRM systems and touchpoints used to communicate with target audiences
- Developing excellent working relationships internal and external designers and suppliers
- Producing and maintaining an annual communications strategy that covers all audiences and channels
Employer Engagement Manager (Maternity Cover)
Coventry University
08.2019 - 04.2020
- Managing employer engagement which includes recruitment, monitoring of placement performance, dealing with student issues and concerns and complaints
- Supervision and task assignment of student advocates and EEC Futures administration team
- Sourcing and promotion of potential roles, maintaining key contacts and building new relationships in industry, gaining excellent understanding of employer requirements
- Leading on event management, organising a large Careers Fair, course focussed “Uncovered” events, employability workshops and employer insight days
Administrative Assistant
Coventry University
12.2015 - 08.2019
Service Delivery Executive
TUI Travel
09.2009 - 12.2015
Sales & Service Advisor
Barclays
06.2008 - 09.2009
Purchase Ledger
Lloyds Pharmacy
02.2005 - 06.2008
Education
CMI Management & Leadership - Strategic Thinking, Financial Planning, Performance Management, Teamwork and Collaboration
CU Coventry
Coventry 04.2017 - 06.2021
A-Levels - Sociology, Psychology and English Literature
Woodway Park & Caludon Castle
Coventry 09.2002 - 07.2004
GCSE's - 8 grade A to C including Maths, English and Science
Woodway Park
Coventry 09.2000 - 07.2002
Skills
- CRM and Marketing Automation
- Email marketing proficiency
- Salesforce and Salesforce Marketing Cloud
- SQL
- Data analysis, manipulation and segmentation
- Strategic thinking
- Resource allocation
- Supervision and Leadership
- ServiceNow
- Jira
- DevOps
- Microsoft Office
- Mental Health First Aid Champion
- Full UK Driving Licence
Certification
SFMC Email Specialist Certification
SFMC Administrator Certification
Affiliate of Chartered Managers Institute (CMI)
References
References available upon request.
Timeline
Marketing Automation Manager
Inspired Thinking Group
08.2023 - 01.2025
Senior Marketing Automation Specialist
Inspired Thinking Group
09.2022 - 08.2023
CRM and Conversion Manager
Coventry University Recruitment
01.2022 - 07.2022
CRM Specialist
Coventry University Recruitment
07.2020 - 01.2022
Employer Engagement Manager (Maternity Cover)
Coventry University
08.2019 - 04.2020
CMI Management & Leadership - Strategic Thinking, Financial Planning, Performance Management, Teamwork and Collaboration
CU Coventry
04.2017 - 06.2021
Administrative Assistant
Coventry University
12.2015 - 08.2019
Service Delivery Executive
TUI Travel
09.2009 - 12.2015
Sales & Service Advisor
Barclays
06.2008 - 09.2009
Purchase Ledger
Lloyds Pharmacy
02.2005 - 06.2008
A-Levels - Sociology, Psychology and English Literature
Woodway Park & Caludon Castle
09.2002 - 07.2004
GCSE's - 8 grade A to C including Maths, English and Science
Woodway Park
09.2000 - 07.2002
SFMC Email Specialist Certification
SFMC Administrator Certification
Affiliate of Chartered Managers Institute (CMI)
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