Kirby Allie

• Managed financial responsibility exceeding £3M across two key brands and multiple smaller brands
• Identified and capitalized on new business opportunities, collaborating with both internal and external stakeholders
• Led change management initiatives to drive digital and operational transformation within the healthcare and life sciences sectors
• Designed and executed stakeholder engagement strategies to facilitate seamless adoption of new business models and technologies
• Developed and delivered training programs and internal marketing campaigns to align employees with organizational change efforts
• Partnered with senior leadership to craft compelling narratives that strengthened employee engagement and reinforced brand positioning

Internal Initiatives & Contributions:

• Healthy MindZS, promoting mental well-being initiatives within the organisation
• ParentZS, providing resources and advocacy for employees returning to work after parental leave
• ZS Social Team, fostering workplace culture and engagement

• Oversaw a portfolio valued at over £2M, managing between one and five key brands to drive business success
• Proactively identified and nurtured new business opportunities by strengthening client relationships and showcasing agency capabilities
• Led strategic efforts to achieve and exceed growth targets for key accounts
• Designed and managed market research projects to assess and refine brand strategies and campaign effectiveness
• Took ownership of project execution, ensuring smooth operations, budget control, and high client satisfaction through ongoing stakeholder engagement
• Provided financial oversight, including profitability tracking, accurate forecasting, and fee negotiations, while delivering timely performance reports to senior leadership
• Acted as a key escalation point, addressing internal and client-side challenges, identifying process inefficiencies, and working with teams to implement improvements

Internal Initiatives & Contributions:

• Ogilvy Health Middle Management: Led coordination efforts to support leadership development and operational efficiency
• Ogilvy Health Diversity & Inclusion: Played a central role in steering committee initiatives to foster a more inclusive workplace
• Ogilvy Health Social & Cultural: Contributed to shaping a vibrant and engaged company culture through key committee leadership

• Prepared detailed reports to provide insight into account performance.