Experienced Head of Content with a background in SEO, commercial content strategy, and leading high-performing editorial teams. Proven track record in building content systems that scale, mentoring content professionals, and driving measurable performance using tools like SurferSEO, Ahrefs, and GSC. Passionate about optimising content for rankings while maintaining editorial quality and brand voice.
Lead a team of 11 Content Marketing Executives, Senior Executives and Managers, overseeing 200+ content marketing campaigns.
Introduced performance analysis, keyword research frameworks and tone of voice alignment tools
Oversaw multi-channel content strategies aligned with SEO and brand messaging
Collaborated with SEO, PPC, CRO, Web Development to optimise content driven traffic
Maintained high productivity and creative output throughout learning process
Leading the development and implementation of effective SEO strategies for a number of clients.
Communicating to clients directly to gauge what kind of successful performance will positively impact their business the most.
Managing a team of 3 SEO executives with direct management of 60+ SEO campaigns, maintaining high levels of productivity and a positive team atmosphere, supporting their growth into senior roles and external opportunities.
Within this time, I was account manager for a dental corporate campaign, managing 40+ practices across the UK, improving performance in key SEO metrics at scale.
Planning and implementing effective SEO strategies for a range of clients.
Completing technical tasks to optimise a client's SEO performance.
Writing SEO optimised website copy and external posts for a range of clients from many different industries.
Gaining understanding of effective content strategy techniques to produce copy that hits SEO benchmarks and is engaging for the user, creating a smooth user experience.
Providing signposts within the copy to aid customer/user journey.
Supporting people with learning disabilities in a centre based setting and their homes.
Writing SEO optimised website copy and external posts for a range of clients from many different industries.