Summary
Overview
Work history
Education
Skills
Timeline
Generic
Kieran Ford

Kieran Ford

St Helens,Merseyside

Summary

Experienced Head of Content with a background in SEO, commercial content strategy, and leading high-performing editorial teams. Proven track record in building content systems that scale, mentoring content professionals, and driving measurable performance using tools like SurferSEO, Ahrefs, and GSC. Passionate about optimising content for rankings while maintaining editorial quality and brand voice.

Overview

9
9
years of professional experience
6
6
years of post-secondary education

Work history

Head of Content Marketing

Paramount Digital
St Helens, Merseyside
04.2025 - Current

Lead a team of 11 Content Marketing Executives, Senior Executives and Managers, overseeing 200+ content marketing campaigns.

Introduced performance analysis, keyword research frameworks and tone of voice alignment tools

Oversaw multi-channel content strategies aligned with SEO and brand messaging

Collaborated with SEO, PPC, CRO, Web Development to optimise content driven traffic

Maintained high productivity and creative output throughout learning process

SEO Manager

Paramount Digital
St Helens, Merseyside
03.2023 - Current

Leading the development and implementation of effective SEO strategies for a number of clients.

Communicating to clients directly to gauge what kind of successful performance will positively impact their business the most.

Managing a team of 3 SEO executives with direct management of 60+ SEO campaigns, maintaining high levels of productivity and a positive team atmosphere, supporting their growth into senior roles and external opportunities.

Within this time, I was account manager for a dental corporate campaign, managing 40+ practices across the UK, improving performance in key SEO metrics at scale.

SEO Executive

Paramount Digital
St Helens, Merseyside
01.2022 - 03.2023

Planning and implementing effective SEO strategies for a range of clients.

Completing technical tasks to optimise a client's SEO performance.

Content Marketing Executive

Paramount Digital
St Helens, Merseyside
07.2019 - 01.2022

Writing SEO optimised website copy and external posts for a range of clients from many different industries.

Gaining understanding of effective content strategy techniques to produce copy that hits SEO benchmarks and is engaging for the user, creating a smooth user experience.

Providing signposts within the copy to aid customer/user journey.

Support Worker

Integrated Care and Support Services
St Helens, Merseyside
10.2017 - 07.2019

Supporting people with learning disabilities in a centre based setting and their homes.



Content Writer

Freestart Plc
Wigan, Greater Manchester
07.2016 - 09.2016

Writing SEO optimised website copy and external posts for a range of clients from many different industries.

Education

Certificate of Higher Education - Journalism: Multimedia

University of Salford
Salford
09.2017 - 07.2018

A-Levels -

Rainford Sixth Form
St Helens

GCSEs -

Rainford High Technology College
St Helens
09.2010 - 08.2015

Skills

  • Effective communication skills (internally and with clients)
  • Building productivity and team lead work ethic
  • High level industry knowledge in both SEO and Content Marketing
  • Accomplished in using and applying key tools such as GA, GSC, ahrefs, Wincher, SurferSEO
  • Short, medium and long term SEO and Content strategic planning to build and maintain effective marketing campaigns
  • Buyer persona & tone alignment to create content that resonates

Timeline

Head of Content Marketing

Paramount Digital
04.2025 - Current

SEO Manager

Paramount Digital
03.2023 - Current

SEO Executive

Paramount Digital
01.2022 - 03.2023

Content Marketing Executive

Paramount Digital
07.2019 - 01.2022

Support Worker

Integrated Care and Support Services
10.2017 - 07.2019

Certificate of Higher Education - Journalism: Multimedia

University of Salford
09.2017 - 07.2018

Content Writer

Freestart Plc
07.2016 - 09.2016

GCSEs -

Rainford High Technology College
09.2010 - 08.2015

A-Levels -

Rainford Sixth Form
Kieran Ford