Kieran Ford
St Helens,Merseyside
Summary
Experienced Head of Content with a background in SEO, commercial content strategy, and leading high-performing editorial teams. Proven track record in building content systems that scale, mentoring content professionals, and driving measurable performance using tools like SurferSEO, Ahrefs, and GSC. Passionate about optimising content for rankings while maintaining editorial quality and brand voice.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work history
Head of Content Marketing
Paramount Digital
St Helens, Merseyside
2025.04 - Current
Lead a team of 11 Content Marketing Executives, Senior Executives and Managers, overseeing 200+ content marketing campaigns.
Introduced performance analysis, keyword research frameworks and tone of voice alignment tools
Oversaw multi-channel content strategies aligned with SEO and brand messaging
Collaborated with SEO, PPC, CRO, Web Development to optimise content driven traffic
Maintained high productivity and creative output throughout learning process
SEO Manager
Paramount Digital
St Helens, Merseyside
2023.03 - Current
Leading the development and implementation of effective SEO strategies for a number of clients.
Communicating to clients directly to gauge what kind of successful performance will positively impact their business the most.
Managing a team of 3 SEO executives with direct management of 60+ SEO campaigns, maintaining high levels of productivity and a positive team atmosphere, supporting their growth into senior roles and external opportunities.
Within this time, I was account manager for a dental corporate campaign, managing 40+ practices across the UK, improving performance in key SEO metrics at scale.
SEO Executive
Paramount Digital
St Helens, Merseyside
2022.01 - 2023.03
Planning and implementing effective SEO strategies for a range of clients.
Completing technical tasks to optimise a client's SEO performance.
Content Marketing Executive
Paramount Digital
St Helens, Merseyside
2019.07 - 2022.01
Writing SEO optimised website copy and external posts for a range of clients from many different industries.
Gaining understanding of effective content strategy techniques to produce copy that hits SEO benchmarks and is engaging for the user, creating a smooth user experience.
Providing signposts within the copy to aid customer/user journey.
Support Worker
Integrated Care and Support Services
St Helens, Merseyside
2017.10 - 2019.07
Supporting people with learning disabilities in a centre based setting and their homes.
Content Writer
Freestart Plc
Wigan, Greater Manchester
2016.07 - 2016.09
Writing SEO optimised website copy and external posts for a range of clients from many different industries.
Education
Certificate of Higher Education - Journalism: Multimedia
University of Salford
Salford 2017.09 - 2018.07
A-Levels -
Rainford Sixth Form
St HelensGCSEs -
Rainford High Technology College
St Helens 2010.09 - 2015.08
Skills
- Effective communication skills (internally and with clients)
- Building productivity and team lead work ethic
- High level industry knowledge in both SEO and Content Marketing
- Accomplished in using and applying key tools such as GA, GSC, ahrefs, Wincher, SurferSEO
- Short, medium and long term SEO and Content strategic planning to build and maintain effective marketing campaigns
- Buyer persona & tone alignment to create content that resonates
Timeline
Head of Content Marketing
Paramount Digital
2025.04 - Current
SEO Manager
Paramount Digital
2023.03 - Current
SEO Executive
Paramount Digital
2022.01 - 2023.03
Content Marketing Executive
Paramount Digital
2019.07 - 2022.01
Support Worker
Integrated Care and Support Services
2017.10 - 2019.07
Certificate of Higher Education - Journalism: Multimedia
University of Salford
2017.09 - 2018.07
Content Writer
Freestart Plc
2016.07 - 2016.09
GCSEs -
Rainford High Technology College
2010.09 - 2015.08
A-Levels -
Rainford Sixth Form